With Google’s pronouncement that it would use its most advanced AI-created language models to improve searchers’ experiences, the ability to use AI for SEO has never been more important.
SEO as we used to do it should be retired. The old way of starting with simple keyword lists and optimizing pages for keywords is effectively dead as of BERT’s launch. Certainly, if that’s all you have, you’ll get some minor benefit (as opposed to publishing a page of complete nonsense), but if any competitor has even the slightest capability in data science and machine learning, they’re going to beat you up and eat your lunch.
To understand what’s necessary, learn the details of the modern AI-powered SEO process with our 10-step framework:
Click this link to download a full-size PDF of this chart.
Learn more about how to implement this process in this blog post.
Copyright and Permissions
Our ideas are available under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International license. This means you are free to use these ideas for non-commercial purposes (such as journalistic endeavors, open-source academic research, etc.) where no transaction or financial benefit is involved; you must attribute your usage appropriately. Under the terms of the license, you may not make derivative works without permission.
This work by Trust Insights, Inc. is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at https://www.trustinsights.ai/.
Permissions beyond the scope of this license may be available at https://www.trustinsights.ai/.