How is artificial intelligence and machine learning changing marketing, especially in highly-regulated, complex, or “unexciting” businesses like finance, insurance, HR, or enterprise software? In this keynote speech from the HELLO Conference, learn from Trust Insights cofounder Christopher S. Penn about the 5 ways AI is changing marketing, including:
- Extracting insights from untapped data
- Finding competitive insights in data you already have, like SEO and social media data
- Ways to defend your brand
- How AI will continue to change marketing in the next few years
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