Data in the Headlights, 27 June 2018

This week, we’re launching our podcast, and we dipped our toes a bit into political discourse and the media landscape. Let’s get right to the good stuff.

The Bright Idea

In this issue’s Bright Idea, podcasting is hot right now, and will be for some time to come. According to Edison Research, 64% of adults in America are familiar with podcasts[1]; 1 in 4 listens to at least one podcast a month, while 1 in 6 listens to at least one per week. People are willing to listen to quality content, no matter what form it takes or where it’s playing.

So, we’re jumping in.

We’re pleased to launch our podcast, In-Ear Insights. Each week, you’ll receive a new episode in the podcast player of your choice. We promise:

  • Useful content focusing on answers to your top questions
  • Most shows are 10 minutes or less, perfect for the office, home, gym, or commute with time left for your other favorite shows

Click here to subscribe in iTunes/Apple Podcasts and Google Podcasts »

Question: would you watch/listen to a webinar about how we make our podcast? Would that be useful for your own content marketing efforts? Let us know – just hit reply!

[1] Source:

In Case You Missed It
Shiny Objects

Social Media Marketing

Media Landscape

Tools, Machine Learning, and AI

Analytics, Stats, and Data Science

SEO, Google, and Paid Media

Upcoming Events

Where can you find us in person?

  • Greater Los Angeles Chapter of NSA, August 2018, LA
  • Content Marketing World, September 2018, Cleveland
  • INBOUND2018, September 2018, Boston
  • MarketingProfs B2B Forum, November 2018, San Francisco

Can’t wait to pick our brains? Book a Table for Four and spend an hour with us live (virtually) on any topic you like:

Going to a conference we should know about? Reach out: (


Thanks for subscribing and supporting us. Let us know if you want to see something different or have any feedback for us! (

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