This week, we dig into data around elections and who’s registered to vote. Lots to look into, so let’s dig in right after the break.
In this issue’s Bright Idea, we dug into the Census Bureau’s 2016 voter supplement. This data set, collected by the US government, looks at how citizens behaved in elections. We wanted to answer the question, “Why don’t people register to vote?” out of sheer intellectual curiosity. What we found was surprising.
We learned two key lessons from this data investigation: first, no matter what industry you work in, chances are someone’s got a dataset that could help you work better, faster, and more cost effective. Two, be absolutely certain you’ve abandoned any preconceptions before digging into data so that you are as open to possibilities and surprises as you can be.
And three, in this particular case, if you are an eligible US citizen, please register to vote. If you are registered, please verify your registration. We strongly encourage everyone to visit the non-partisan Vote.org site and register or verify registration to vote.
- Encouraging Voter Registration via Deep Dive into 2016 Census Data via Trust Insights
- Avoiding Kennel Cough with Predictive Analytics via Trust Insights
- Predictive Analytics Issues via Trust Insights
- Marketing Insights Q&A: Where do I get started learning marketing analytics? via Trust Insights
- How to Improve Customer Experience With Big Data
Social Media Marketing
- Messenger Bot Strategy: How Businesses Can Use Bots via Social Media Examiner
- Use Your Personal Story to Stand Out on LinkedIn Spin Sucks
- How to Reveal Your Best LinkedIn Prospects via Social Media Examiner
Media Landscape
- Castbox turns to blockchain to help podcasters get paid TechCrunch
- Why Customer Experience Is Key for Loyalty Programs
- The Big Question: Zero UI Spin Sucks
Tools, Machine Learning, and AI
- How Blockchain Can Transform Government
- Deep Learning Tips and Tricks
- Automated Machine Learning vs Automated Data Science
Analytics, Stats, and Data Science
- Lets make private data into a public good via MIT Technology Review
- Working around Google Analytics to improve your content marketing via Search Engine Land
- The 4 Levels of Data Usage in Data Science
SEO, Google, and Paid Media
- Googles Upcoming Speed Update Works On Gradual Scale; Small Improvements Matter
- How to Optimize Car Dealership Websites via Moz
- How to monitor your competitors content marketing efforts via Search Engine Watch
Upcoming Events
Where can you find us in person?
- Greater Los Angeles Chapter of NSA, August 2018, LA
- Content Marketing World, September 2018, Cleveland
- INBOUND2018, September 2018, Boston
- MarketingProfs B2B Forum, November 2018, San Francisco
Can’t wait to pick our brains? Book a Table for Four and spend an hour with us live (virtually) on any topic you like:
https://www.trustinsights.ai/services/insights-foundation/table-for-four-consultation-package/
Going to a conference we should know about? Reach out: (https://www.trustinsights.ai/contact/)
Conclusion
Thanks for subscribing and supporting us. Let us know if you want to see something different or have any feedback for us! (https://www.trustinsights.ai/contact/)
Social follow buttons
Make sure you don’t miss a thing! Follow Trust Insights on the social channels of your choice:
Newsletter
Podcast
