In the Headlights : April 17, 2019 Issue

In The Headlights

Quick plug: register for our April 30 free webinar on how to measure the right marketing data. We’re down to about 10 seats left.

I go to a lot of conferences. In any given year, I’ll have the pleasure and privilege to attend and speak at several dozen events and conferences. They all have something in common: their attendees don’t get much out of them.

Here’s why. As attendees at conferences, we think of them incorrectly. We see them as a form of professional development and training. But a conference isn’t really good at teaching you anything in depth; mastering a skill takes weeks, months, years, even decades. Instead, conferences are broad landscape views, showing you what’s going on in an industry from many different perspectives.

In the martial arts, the equivalent of a conference is a seminar, a chance to study with a master instructor for a couple of days and obtain enough material to then take home and work on with your own teacher.

For years.

If you want to get the most out of a conference or event, look at it from the perspective of a martial arts student. Go to a conference to get ideas and techniques from other teachers, then take those materials back to your workplace and work on them with your colleagues, with your manager, with your mentors until you master them. You’ll find you need to go to fewer conferences, but when you do, you’ll get much more out of them.

The Bright Idea

In this week’s Bright Idea, we bring you the full session materials from co-founder Christopher Penn’s standing room-only talk at the ContentTech Summit on the AI-Powered Content Marketing Lifecycle. Watch the video replay, get the slides, listen to the audio, and follow along as you learn how AI is powering today’s most advanced content marketing.

Attend the session now!

In Case You Missed It

Social Media Marketing

Media Landscape

Tools, Machine Learning, and AI

Analytics, Stats, and Data Science

SEO, Google, and Paid Media

Business and Leadership

Join the Club

Are you a member of our free, private Slack group, Analytics for Marketers? Join 200 like-minded marketers who care about data and measuring their success. Membership is free – join today.

Upcoming Events

Where can you find us in person?

  • NEDMA, May 2019, Boston
  • InfoShare, May 2019, Gdansk, Poland
  • MAICON, July 2019, Cleveland
  • MarketingProfs B2B Forum, October 2019, Washington DC

Going to a conference we should know about? Reach out!

FTC Disclosure: Events with links have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them.

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