You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
A great marketing strategy cannot be built on bare assumptions, especially when it comes to content.
Read the full article here: https://www.searchenginejournal.com/semrush-identifying-content-marketing-trends-2020/333183/
Without reproducibility, process and findings can’t be verified. Without replicability, it is difficult to trust the findings of a single study.
Read the full article here: https://www.kdnuggets.com/2019/11/reproducibility-replicability-data-science.html
It is crucial to have your goals defined clearly as that helps to further plan and onboard resources. It is important to note that you are simply wasting your money and resources without having clear goals.
Read the full article here: https://101.datascience.community/2019/11/20/grow-your-business-with-these-big-data-strategies/
Martech collaboration between marketing and IT, and the real impediments to martech success via Chief Marketing Technologist via @chiefmartec
IT doesn’t understand marketing’ and ‘marketing is always making unrealistic demands
Read the full article here: https://chiefmartec.com/2019/11/martech-collaboration-marketing-real-impediments-martech-success/
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