In the Headlights: December 18, 2019 Issue

In The Headlights

Welcome, friends from the Agorapulse Social Success Summit! Before we dive into the regular newsletter, a quick introduction. We’re Trust Insights, a marketing data detective agency; we solve your marketing data mysteries. You’re here because you registered to attend our session, How to Build An Entire Year’s Content Calendar with Predictive Analytics. While the summit is over and closed, we’ve put up a copy of it on the Trust Insights website if you weren’t able to make it or you’d like to see it again. (and if you’re a regular newsletter reader who missed the summit, see it for the first time!)

For our regular readers, this will be the last regular issue of In The Headlights in calendar year 2019, as we publish on Wednesdays and they’ll both be holidays here in the United States. We’ll resume publication on January 8, 2020.

From all of us at Trust Insights, thank you for being here, for reading what we have to share, for using data well to advance your business and make the world a better place. We wish you a joyful holiday season, and we look forward to working with you in 2020. Be sure to grab your holiday gift in the Bright Idea section below.

Christopher S. Penn Cofounder and Chief Data Scientist,

Turn on images so you can see what this image is

This week’s Bright Idea is our holiday gift to you, especially those of you who are trying your hand at podcasting. Watch this 8-minute tutorial, no form or registration, on how to set up click tracking for MP3 files on your website in Google Tag Manager and Google Analytics to see what MP3s are earning clicks – and how to set them up as goals in your Google Analytics. Happy holidays!

Watch the video on YouTube now »

Turn on images so you can see what this image is

This week’s Rear View Mirror is on the Trust Insights blog. Celebrate the data you’ve been enjoying all year with our 12 Days of Data series, as we look at year-to-date numbers. Catch the series as follows:

  1. Facebook Brands Stats for 2019
  2. Facebook Influencers Stats for 2019
  3. Instagram Brands Stats for 2019
  4. Instagram Influencers Stats for 2019
  5. YouTube Top Viewed Content for 2019
  6. YouTube Influencers Stats for 2019
  7. Most Overused PR Words for 2019
  8. Press Releases Stats for 2019
  9. News Stories Stats for 2019
  10. Content Republishing in 2019
  11. SEO Link Decay in 2019
  12. Email marketing forecast 2020
Turn on images so you can see what this image is
Turn on images so you can see what this image is

Shiny Objects is a roundup of the best content you and others have written and shared in the last week.

Social Media Marketing

Media and Content

Tools, Machine Learning, and AI

Analytics, Stats, and Data Science

SEO, Google, and Paid Media

Business and Leadership

Join the Club

Are you a member of our free, private Slack group, Analytics for Marketers? Join 500 like-minded marketers who care about data and measuring their success. Membership is free – join today.

Upcoming Events

Where can you find us in person?

  • Social Media Marketing World, March 2020, San Diego, CA
  • MarTech West, April 2020, San Jose, CA
  • ContentTech Summit, April 2020, San Diega, CA
  • HELLO Conference, April 2020, New Jersey
  • Women in Analytics, June 2020, Columbus, OH
  • MAICON 2020, July 2020, Cleveland, OH

Going to a conference we should know about? Reach out!

In Your Ears

Trust Insights Podcast

Would you rather listen to our content? Follow the Trust Insights show, In-Ear Insights in the podcast listening software of your choice:

Social follow buttons

Make sure you don’t miss a thing! Follow Trust Insights on the social channels of your choice:

Trust Insights on YouTube

Trust Insights on Twitter

Trust Insights on Facebook

Trust Insights on LinkedIn

Trust Insights on Instagram

Required FTC Disclosures

Events with links have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them.

Trust Insights maintains business partnerships with companies including, but not limited to, IBM, Talkwalker, Zignal Labs, Agorapulse, and others. While links shared from partners are not explicit endorsements, nor do they directly financially benefit Trust Insights, a commercial relationship exists for which we may receive indirect financial benefit.


Thanks for subscribing and supporting us. Let us know if you want to see something different or have any feedback for us!

Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This