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Marketing Analytics, Data Science and Leadership – March 23, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

5 Steps to Create an Outstanding Marketing Plan [Free Templates] via @Rebecca_White94

Your marketing plan’s Business Summary also includes a SWOT analysis, which stands for the business’s strengths, weaknesses, opportunities, and threats.

Read the full article here: https://trustinsights.news/hyg40

Top 20 Marketing Terms to Know in 2020 via MarTech Advisor

To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond.

Read the full article here: https://trustinsights.news/q96ka

A Beginners Guide to Data Integration Approaches in Business Intelligence via @kdnuggets

In this article, we have explained four common data integration approaches that you can use to improve business intelligence.

Read the full article here: https://trustinsights.news/sgw3x

What is the Difference Between Business Intelligence, Data Warehousing and Data Analytics via @insidebigdata

Working with data in the modern world is far from a single action or even set of actions. Organizations now break up the process into many pieces because there are numerous responsibilities along the way.

Read the full article here: https://trustinsights.news/slt7j

Data Analytics Provides New Insights on Email Marketing Metrics via @ryankhgb

The open rate of your cold emails tells you how good your subject line was, or if you might have gotten flagged for spam.

Read the full article here: https://trustinsights.news/sdddu

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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

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