Marketing Analytics, Data Science and Leadership – April 6, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

11 of the Best Social Media Analytics Tools (Free and Paid) via @ckjnewberry

The information you get from social media analytics tools will help you determine which strategies work best. You’ll also see what requires tweaking, and where to focus your time, effort, and budget. The best of these tools will also help you create reports to share with your team, and with your boss.

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Top 10 Digital Marketing Books to Read for 2020 via MarTech Advisor

If you are already running experiments and A/B or multivariate tests, the testing ideas, experiments, and tips for establishing the culture of testing laid out in the book will help you take it to the next level.

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Research into 1,001 Data Scientist LinkedIn Profiles, the latest via @kdnuggets

In terms of tenure, in 2018 almost all data scientists were newcomers to the role.

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Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking via @lkolow

Clickthrough rate (CTR) is likely the first answer you’ll get when you ask an email marketer what metrics they track.It’s what I like to call the “day-to-day” email marketing metric, because it lets you easily calculate performance for every individual email you send.

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