You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.
How to Master the Popular DBSCAN Clustering Algorithm for Machine Learning via @AnalyticsVidhya
Now, let’s run K-Means and Hierarchical clustering algorithms and see how they cluster these data points.
Read the full article here: https://www.analyticsvidhya.com/?p=63776
Facebook is testing new Email Marketing Tools: Here’s What We Know So Far via @PamelaBump
While you might not expect a major social media platform like Facebook to invest in email marketing tools, this move actually makes a lot of sense.
Read the full article here: https://trustinsights.news/pe0n1
How AI is impacting customer experience in fintech via @venturebeat
They can function as a virtual assistant to make customers experience far more interactive and engagingly personal.
Read the full article here: https://trustinsights.news/90pay
Data Scientists think data is their #1 problem. Here’s why they’re wrong via @kdnuggets
On the left, what many data scientists think their projects involved, and on the right, what it really involves.
Read the full article here: https://trustinsights.news/84c12
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
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