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You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

What You Need to Know About the Data Party Game via @Robert_Rose

When a consumer gives you data in exchange for benefits from your firm, is that not an interaction with a customer?

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Introduction to Spark MLlib for Big Data and Machine Learning via @analyticsvidhya

Spark MLlib is required if you are dealing with big data and machine learning.

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When Data Science Meets Technical SEO via @insidebigdata

Now that you have all your long-tail keywords data, you need to prepare them for Facebook Prophet: 5

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Automated golf highlights in a fanless environment via @ibmdeveloper

This rich data set included traditional golf statistics, ball tracking data, crowd noise, and excitement rankings that had been debiased using Watson OpenScale.

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