Marketing Analytics, Data Science and Leadership – December 22, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Report Shows Data Distillation and Activation as Marketers Biggest Challenges in 2020 via @domnicastro

Marketers won’t have major problems piping and storing data this decade. In fact, it will be “relatively easy and commoditized” because of cloud software innovations. We’ve figured out what to do with big data, in other words.

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An end-to-end Guide for Principal Component Analysis(PCA) via @analyticsvidhya

In the original space, we had two dimensions x1 and x2, and hence will get two eigenvectors.

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State of Data Science and Machine Learning 2020: 3 Key Findings via @kdnuggets

If anyone was so interested, the raw data could be leveraged to perform a more in-depth and nuanced analysis and comparison of global data scientist salaries.

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Data Gravity Intensity Expected to More Than Double Annually for the Financial Services, Manufacturing and Insurance Industries through 2024 via @insidebigdata

We are expanding the findings of our Data Gravity Index to include an analysis of 23 industries and 32 additional metros to provide insights to help business leaders make better strategic decisions about where to locate their data.

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