You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

AI applications optimizing actions based on data and predictions with Palantir for IBM Cloud Pak for Data IBM Developer via @ibmdeveloper

Ontology managers can define business-oriented data models integrating data from IBM Cloud Pak for Data.

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A Complete Guide to YouTube Analytics via @conversionxl

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. But, cutting through the noise can be a challenge. Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance.

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The Executive’s Guide to the PESO Model: Driving Revenue via @spinsucks

The PESO Model is more than just a pretty graphic and a list of tactics under each media type. When integrated and implemented correctly, it can be one of the most profitable investments for your business because it builds brand awareness and it generates qualified leads.

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20 Machine Learning Projects That Will Get You Hired via @kdnuggets

If you want to break into the machine learning and data science job market, then you will need to demonstrate the proficiency of your skills, especially if you are self-taught through online courses and boot camps. A project portfolio is a great way to practice your new craft and offer convincing evidence that an employee should hire you over the competition.

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