Marketing Analytics, Data Science and Leadership – September 6th, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

IBM Named a 2021 Gartner Peer Insights Customers Choice for Analytics and Business Intelligence Platforms via @ibm

It is therefore with great excitement and appreciation that we announce that we have been recognized as a Customers Choice in the August 2021 Gartner Peer InsightsVoice of the Customer:

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What is a data warehouse? The source of business intelligence via @InfoWorld

Qubole, a vendor of cloud data warehouse tools for data lakes, estimates that 90% of the data in most data lakes is inactive.

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SEO Content Writing vs. SEO Copywriting: What’s the Difference? via @seocopychick

Looking to hire an SEO writer for your brand? The difference between an SEO copywriter and content writer can affect your campaign’s success.

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5 Questions You Should Ask to Determine Whether TikTok or Instagram Is Better for Your Influencer Marketing Campaign via @Entrepreneur

You may find that one platform is clearly right for your brand or you may see opportunities to connect with your target audience across both.

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