Marketing Analytics, Data Science, & Leadership – October, 18th 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

A Complete Guide to Google Ads Editor via @beyondthepaid

Use the online Google Ads UI and offline Editor together for maximum efficiency. Here’s everything you need to know about Google Ads Editor.

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Pros and Cons of Automation for Small Businesses via @marketingprofs

The piece also looks at how valuable small business owners perceive automation to be.

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The top 4 data issues campaign managers face and how to solve them via @martechismktg

Over time the data becomes so complicated that only one person can make use of them.

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Introducing the new Analytics 360 via @Google

With the new Analytics 360, you can create four product line sub-properties for each country team and customize their settings.

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