Marketing Analytics, Data Science & Leadership – October 25, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Future-proof your measurement with the new Google Analytics via @Google

Now is the time to build the measurement foundation your business needs to succeed in the future. Learn how the next generation of Google Analytics, Google Analytics 4 properties and the new Google Analytics 360, will help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term.

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The Complete Guide to Content Mapping ( Free Template) via @semrush

Content mapping can help ensure you’re getting the most out of every piece of content that’s being created for your company.

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How to Use URL Parameters for Facebook Ads Tracking via Jon Loomer Digital via @jonloomer

Now you can view things like bounce rate, pages per session, average session duration, and goals completed from people who clicked these ads.

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8 Graphic Design Trends for 2022 via Infographic via @marketingprofs

MarketingProfs provides thousands of marketing resources, entirely free!

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