Marketing Analytics, Data Science & Leadership – November 1, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Metrics in Google Analytics via @semrush

Using Google Analytics can help you drive more traffic, refine your users’ experience, and track your business goals. But with so much data available in Google Analytics, how do you know which metrics to track?

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How to Automate Your Business Reporting Workflows via @lrfuggle

In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we’re on track to reach our goals.

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Project Scavenger manages e-waste for a healthier world via @ibmdeveloper

A Call for Code global finalist from India makes responsible disposal and recycling of e-waste a reality.

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5 Tips for Successful B2B Marketing Campaigns via MarketingProfs via @marketingprofs

One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it’s easy to lose sight of exactly whom you’re talking to.

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