Marketing Analytics, Data Science & Leadership – November 22, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

IBMs new Eagle quantum processor is a 127-qubit chip unmatched by standard computers via @techspot

Named Eagle, IBM’s new 127-qubit quantum processor is supposedly the first processor that a classical supercomputer can’t simulate.

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Increase Analytics Influence: Leverage Predictive Metrics! via @avinash

One of the most effective ways of ensuring your insights will be converted into high-impact business actions is to predict the future.

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PR Measurement for 2022 and BeyondGet Into Attribution via @spinsucks

As machine learning and artificial intelligence have gotten smarter, so has our ability to not just track our efforts to the all mighty dollar, but to attribute first, middle, and last-touch marketing and communications efforts.

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Why AI investments fail to deliver via @infoWorld

The BRMS makes an ideal decision point in an automated business process that is manageable and reliable.

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