Marketing Analytics, Data Science & Leadership – November 8, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

How to Create TikTok Ads that Convert: Tips and Examples via @ckjnewberry

TikTok advertising helps brands reach younger, content-hungry demographics. Follow these crucial tips and start creating your own winning TikTok ads.

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AMA: The Best Ways to Keep Up with Industry Changes via @spinsucks

What are the best ways to keep up with industry changes?

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Advanced Excel for Data Analysis via @analyticsvidhya

Conditional formatting in Excel allows you to identify duplicates in a dataset, highlight cells with a value greater/less than a number, highlight top/bottom 10 (or 10%), highlight errors/blanks, create Heat Maps, highlight every other row/column to increase the readability of the data, search and highlight data using Conditional Formatting.

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Top SMS Marketing Strategies For Ecommerce (2021) via @bigcommerce

This is a great example of when an SMS message would be better than an email particularly if it’s a product that sells out fast.

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