Marketing Analytics, Data Science & Leadership – January 31, 2022

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Travis CI enhancements for IBM Power IBM Developer via @ibmdeveloper

Building faster and more reliable ppc64le projects with IBM Power By Siddhesh Ghadi, Priya Seth, Kalyan Voolse, Swati Karmarkar, Gerrit Huizenga Published January 24, 2022 Travis CI announced build support for the IBM Power architecture (ppc64le) in November 2019.

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The Ultimate Keyword Research Guide for SEO via @semrush

If our competitors use “running shoes” often and it’s highly relevant for their site, it might be best to find a related term with lower volume to include in our keyword list.

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Not Provided in Google Analytics: How to Reclaim Your Keyword Data via @m_makosiewicz

Ranking #6 for a competitive keyword is really good, but that position gives us less than half of the organic traffic that higher-ranking pagesget.

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Track Click to Call Links In Google Analytics Events Using Google Tag Manager via @douglaskarr

As we work with clients on reporting, it’s a necessity that we set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts, it’s also a robust tool to customize where and when you wish to trigger actions within your site using any scripts that you’ve included.

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