Marketing Analytics, Data Science & Leadership – February, 21 2022

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

Does Content Marketings Love For AI Make Writers Obsolete? via @Similarweb

It definitely wasn’t love at first sight but artificial intelligence is gradually becoming a content marketer’s best friend. Here’s why.

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How Google Analytics 4 Enables Patient Care for the Healthcare Industry via @SeerInteractive

Instead of pushing a reminder to complete the new patient packet prior to the appointment to a user’s mobile device in the evening, maybe you test sending them an email with a link to the forms during business hours where users are more likely to be on a desktop.

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How to create a multi-site indexing monitoring system using the URL Inspection API and Analytics Edge via @glenngabe

Next, let the URL Inspection API process all the requests (which shouldnt take too long since were only testing a handful of URLs).

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IBM Charts New Brand Direction Around Creativity via @patrickkulp

1 hour ago IBM is a charting a new course for its brand in what the tech company says is its most significant campaign in more than a decade.

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