12 Days of AI Use Cases Day 12: Generating a Holiday Song

Welcome to the 12 Days of AI Use Cases, 2025 Edition!

In this series, we’ll be looking at different use cases for AI – in particular, generative AI and large language models, the software that powers tools like ChatGPT, Google Gemini, and Anthropic Claude. Each day, we’ll look at the use case through the lens of the Trust Insights 5P Framework to see the role AI plays in achieving real, tangible outcomes.

These use cases are designed not only to be read, but also to be given to the generative AI tool as part of a prompt to help you achieve the outcomes you’re after. Ask the generative AI tool of your choice to help you implement this use case and copy/paste it in as part of the Trust Insights RACE AI prompt framework – this goes in the Context portion of our prompt framework.

This final days comes with an example!

Let’s dig in!

Purpose

We generate original holiday songs using generative AI to transform existing content into unexpected formats that capture audience attention. This use case transforms written content—such as blog posts, transcripts, or documentation—into musical compositions with lyrics and instrumentation. The process requires deep research into music theory, lyrical composition, and holiday song characteristics to create culturally inclusive, singable content. We measure success by tracking whether the novel format increases content consumption compared to traditional written or spoken formats. This approach allows marketing teams to diversify their content portfolio and reach audiences through creative, memorable experiences.

People

Content creators, marketing professionals, and creative teams perform this use case. These individuals combine generative AI tools with music generation platforms to transform existing content into musical formats. Team members with music composition, music theory, or vocal performance backgrounds provide valuable technical insights during the creation process.

Marketing directors, brand managers, and content strategists evaluate the impact of musical content on audience engagement. These stakeholders assess whether the investment in creating alternative content formats delivers measurable improvements in consumption metrics. Creative directors ensure the final output aligns with brand voice and cultural inclusivity standards.

Your audience—including prospects, customers, and social media followers—experiences the content in an unexpected format. These external audiences encounter your message through audio and video platforms like YouTube, SoundCloud, or social media channels. The musical format may increase memorability and shareability compared to traditional content formats.

Process

1. Select the holiday or seasonal theme for your song, ensuring cultural inclusivity by considering the diverse holidays celebrated in your target audience’s communities.
2. Commission a deep research project using the AI tool of your choice to analyze the characteristics of successful holiday songs, including chord progressions, musical keys, tempo ranges, instrumentation choices, and structural patterns.
3. Commission a second deep research project focused on lyrical composition, covering syllable count per line, singability requirements, consonant sound complexity, rhyme schemes, and diction standards that enable vocalists to perform the song effectively.
4. Compile the best practice guides from both research projects into comprehensive reference documents that will inform your AI prompts.
5. Generate song lyrics using your preferred generative AI tool (ChatGPT, Google Gemini, Anthropic Claude, Deepseek, or Qwen), incorporating the singability requirements and best practices from your research while ensuring the lyrics reflect your brand style and tone.
6. Create the musical prompt by specifying instrumentation, tempo, key, and style characteristics based on your music theory research.
7. Verify that any public domain music you plan to reference has a publication date before 1925, use MIDI versions to avoid performance rights complications, or generate entirely original music to minimize copyright risk.
8. Input your lyrics and musical prompt into a music generation platform like Suno to create multiple candidate versions of the song.
9. Review the generated candidates and compare them against known copyrighted songs to ensure no substantial phrases or sections replicate existing protected works, as you bear responsibility for copyright compliance.
10. Refine and regenerate the song based on the initial output, adjusting lyrics or musical elements until you achieve the desired quality and originality.
11. Export the final song as audio or video (depending on your platform subscription level) and create an audiogram using tools like Headliner if needed.
12. Publish the song on appropriate platforms (YouTube, SoundCloud, social media) and monitor consumption metrics compared to your baseline content performance.

Platform

• Generative AI tools with deep research capabilities (ChatGPT, Google Gemini, Anthropic Claude, Deepseek, or Qwen) for conducting music theory and lyrical composition research
• Music generation platforms (Suno or equivalent AI music composition tools) for creating audio compositions from text prompts and lyrics
• Existing content as source material (transcripts, blog posts, documentation, or other written materials) to transform into lyrics
• Public domain music databases or MIDI file repositories if incorporating traditional holiday melodies
• Audiogram creation tools (Headliner or equivalent) for converting audio files into social media-ready video formats
• Content distribution platforms (YouTube, SoundCloud, social media channels) for publishing and tracking performance
• Music theory reference materials covering chord progressions, keys, tempo, and instrumentation standards
• Lyrical composition guidelines addressing syllable count, singability, rhyme schemes, and vocal performance requirements

Performance

We measure success when the musical content generates higher consumption rates than our standard content formats. The novel format captures audience attention and increases shareability across social platforms. We track specific engagement metrics to determine whether the investment in alternative content formats delivers measurable business value.

1. View count or play count comparison: Track whether the holiday song receives more views or plays than your average content piece within the same time period on the same platform.
2. Engagement rate metrics: Monitor likes, comments, shares, and social media interactions to assess whether the musical format generates stronger audience engagement than traditional content formats.
3. Content consumption completion rate: Measure how many listeners complete the full song versus typical drop-off rates for your written or spoken content to evaluate whether the format improves content retention.

We hope this use case is clear and helpful. If you’d like help implementing it or any other AI use case, reach out and let us know.

Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.