In this week’s Data Diaries, let’s talk about a concept called scaffolding AI. Scaffolding as it relates to generative AI refers to breaking a task up into several stages so that generative AI tools are more likely to successfully complete the task. For example, let’s say you wanted to write a book about go-to-market strategy. […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John explore the frontier of Agentic Product Marketing. Discover how to transform real customer data into a […]
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INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 (2026-03-25) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. […]
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This week let’s talk about data in motion versus data at rest and how it applies to generative AI. These two terms refer to the state the data is in when we’re using it. Data at rest is data sitting someplace in storage, like a database. data in motion is data in transit, like streaming […]
Data is the fuel for AI. So this week, we are diving into dark data and AI. Over the holiday break, I discovered a gigantic archive of music – sheet music, in a text-based format called ABC notation – from the 1500s to the 1800s. This sheet music is all stuff that’s in the public […]
This post was originally featured in our December 17th, 2025 newsletter found here:INBOX INSIGHTS, December 17, 2025: What We Learned About AI, Humanity at Risk Your humanity is at risk. Quite a bold statement to wrap up the last Trust Insights newsletter of 2025. But it’s a statement that I stand behind. Your humanity is […]
This data was originally featured in the December 10th, 2025 newsletter found here: INBOX INSIGHTS, December 10, 2025: Why Everyone Hates the CEO, End of Year Purchases In this week’s Data Diaries, let’s talk about using generative AI to make smart end-of-year budget decisions. As we head towards the end of the year, one of […]
This data was originally featured in the December 3rd, 2025 newsletter found here: INBOX INSIGHTS, December 3, 2025: Frameworks as Sanity Checks, AI Performance Evaluation In this week’s Data Diaries, let’s talk about using generative AI to improve your professional development for the year ahead. It’s that time of year – the holiday season. In […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss autonomous AI agents and the mindset shift required for total automation. You’ll learn the risks of experimental autonomous systems and how to protect your data. You’ll discover ways to connect AI to your calendar and task managers for better scheduling. You’ll […]
Read More… from In-Ear Insights: OpenClaw and Preparing for an Agentic AI Future
This data was originally featured in the November 12th, 2025 newsletter found here: INBOX INSIGHTS, November 12, 2025: Good Prompting is Delegation, Trust Insights Workshop Review In this week’s Data Diaries, let’s recap the events of our very first Trust Insights event, the Generative AI for B2B Marketers Workshop in London. What did people learn? […]
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