In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical transition from vague prompting to structured management for agentic AI. You’ll learn how to apply human management principles like employee handbooks and standard operating procedures to your AI workflows. You’ll discover why the 5P framework prevents your agents from […]
Read More… from In-Ear Insights: Setting up Agentic AI For Success Part 2, Employee Handbooks
INBOX INSIGHTS: Stop Chasing Use Cases, AI Command Line Tools Part 2 (2026-05-06) :: View in browser 👉 Grab our new Generative AI for SEO and PPC Marketers eBook 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Stop Chasing Use Cases Two weeks […]
Read More… from INBOX INSIGHTS: Stop Chasing Use Cases, AI Command Line Tools Part 2 (2026-05-06)
Are We Outsourcing Our Competitive Advantage? There’s a line between using AI to work smarter and using AI to avoid thinking altogether. And with every new feature drop, every agentic framework, every plugin that promises to just handle it — that line is getting easier to cross without even realizing it. I’ve been thinking about this a […]
This post was originally featured in the 2/4/2026 newsletter found here: INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report Who Owns AI When Everyone Owns AI? Who owns AI when everyone owns AI? Hint: It’s nobody. Let’s dig in. I’ve had a front-row seat to a lot of ‘AI transformations’ lately, and I’ve noticed a […]
The 10/20/70 Rule : Why Your Workforce is Your Biggest AI Bottleneck Last month, I was catching up with a friend who runs marketing for a mid-sized software company. She was frustrated—and I mean really frustrated. Her company had just spent six figures on an AI-powered marketing automation platform. The demos were impressive. The sales […]
INBOX INSIGHTS: Business To Machine (B2M) Marketing, AI Digital Clone Part 3 (2026-04-08) :: View in browser 👉 Register for our free “Do You Have a GEO Problem” webinar on 2026-04-10! 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 The Most Important Audience […]
INBOX INSIGHTS: How To Manage Overwhelming Productivity, AI Digital Clone Part 2 (2026-04-01) :: View in browser 👉 Register for our free “Do You Have a GEO Problem” webinar on 2026-04-10! 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When You’re So Productive […]
In this week’s In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the three phases of GEO and AI search visibility, or generative engine optimization. You’ll discover the core mechanics behind Generative Engine Optimization. You’ll learn the steps to prepare your website for artificial intelligence models. You’ll uncover the truth behind misleading search tools. […]
Read More… from In-Ear Insights: The 3 Phases of GEO And AI Search Visibility
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John explore the frontier of Agentic Product Marketing. Discover how to transform real customer data into a […]
Read More… from So What? Agentic Product Marketing with ICPs
INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 (2026-03-25) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Moving from Executing to Directing AI If you know me, you know I have opinions about AI replacing people. Strong ones. […]
Read More… from INBOX INSIGHTS: Directing AI, AI Digital Clone Part 1 (2026-03-25)
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