So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, CEO Katie Robbert, and Head of Business Development John Wall dig into how deep research is reshaping what’s possible when […]
Read More… from So What? Deep Research and the Sales Process
Activity Is Not Performance If your CFO can’t see your AI work in a number she already cares about, you don’t have Performance. Your AI dashboard isn’t lying; it just isn’t measuring what your CFO is going to ask about. I say that to leaders who are getting ready for a board update, or a […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall talk through how artificial intelligence is changing client work and traditional billing models. […]
Later Never Comes What I saw driving past my childhood home this morning. They say you can’t go home again. First of all, I don’t know who “they” are. But in this case, “they” weren’t wrong. My mother-in-law was visiting last week. This morning I drove her to the bus station so she could head […]
INBOX INSIGHTS: Local AI Migration Part 2, Practical Responsible AI Part 1 (2026-09-09) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Local AI Migration: Part 2 What does a week of planning […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how you will cut energy waste by shifting to local AI. You’ll discover how to structure your planning so you track tools after defining your goals. You’ll learn how to build a self-updating memory system that keeps every project organized without […]
Read More… from In-Ear Insights: The Non-Techie’s Journey to Local AI
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall examine how different artificial intelligence tools structure written language. Understanding distinct AI writing […]
Read More… from So What? Examining AI Writing Styles of Different AI Systems
Before You Scale, Land It Once The fastest path to everywhere goes through one place. Your AI strategy looks ambitious. That is the problem. I say that to almost every leader I talk to right now, because the roadmap is impressive on paper and producing very little in reality. The plan covers six departments. The […]
INBOX INSIGHTS: (2026-08-26) Walking Back Productivity, Vibe Coding Part 4 :: View in browser 👉 Take our new course, AI for Writers! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 How do you walk back your productivity? You would think that our pipeline or payroll is what keeps me up at night. […]
Read More… from INBOX INSIGHTS: (2026-08-26) Walking Back Productivity, Vibe Coding Part 4
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to stop AI from turning your writing into repetitive slop and replace it with authentic human voice. You will discover why AI drifts into repetitive phrasing and how to stop it. You will learn to measure your unique writing style […]
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