So What The generative AI transmedia framework

So What? The generative AI transmedia framework

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn to master the generative AI transmedia framework for smarter content creation. See […]

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In-Ear Insights: How Generative AI Reasoning Models Work

In-Ear Insights: How Generative AI Reasoning Models Work

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the Apple AI paper and critical lessons for effective prompting, plus a deep dive into reasoning models. You’ll learn what reasoning models are and why they sometimes struggle with complex tasks, especially when dealing with contradictory information. You’ll discover crucial insights […]

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So What How To Use AI as a Sales Copilot

So What? How To Use AI as a Sales Copilot

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI as your sales copilot to boost […]

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In-Ear Insights: The AI-Ready Marketing Strategy Kit

In-Ear Insights: The AI-Ready Marketing Strategy Kit

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn to measure the return on your AI initiatives, uncovering both efficiency and growth opportunities. You’ll gain clarity on improving data quality and […]

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INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages

INBOX INSIGHTS: When AI-First Goes Wrong Part 2, Changing Data Languages (2025-06-04) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong – Part 2 If you missed Part 1 on Duolingo’s communication disaster, you can […]

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So What How To Use Generative AI To Build A Sales Playbook

So What? How To Use Generative AI To Build A Sales Playbook

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to build a robust sales […]

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So What How To Get Started With Generative AI Lead Scoring

So What? How To Get Started With Generative AI Lead Scoring

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about generative AI lead scoring and how to get started. […]

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INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators (2025-05-21)

INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators (2025-05-21) :: View in browser 👉 Our Unofficial Guide to the LinkedIn Algorithm has just been updated with brand new information! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Leading With Fear Is Not Leadership I posted about this on LinkedIn this week, but it […]

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In-Ear Insights: Navigating Terrible Leadership and the AI Career Threat

In-Ear Insights: Navigating Terrible Leadership and the AI Career Threat

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss troubling new trends in leadership and how you can navigate an increasingly demanding work environment. You’ll learn to identify the difference between tough business decisions and terrible leadership tactics. You’ll discover practical strategies to document issues and set healthy boundaries with […]

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AI Integration Strategy

AI Integration Strategy Part 3

This post was originally featured in the April 23rd, 2025 Newsletter found here: INBOX INSIGHTS, April 23, 2025: AI Integration Strategy Part 3, AI Data Privacy Approaching AI Integration Strategically – Part 3: Implementation I once sat through a painful meeting where an executive asked for a status update on a new tech implementation. When […]

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