So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! An AI agent can take a lot of busywork off your plate, but only if you can trust it with your files. In […]
Read More… from So What? What’s New in Agentic AI Assistants
AI Isn’t Your Leadership Team If you built a “virtual CFO” this year, or a “virtual head of ops,” or a “virtual chief of staff,” I need to tell you something. You didn’t build a leadership team. You built a very fast research assistant with a title. I want to say that plainly because I […]
When Katie Robbert and I first sketched out RAFT together on the podcast back in 2024, I proposed the framework on the spot: “I’m going to call it RAFT — respect for human values, accountability, fairness, and transparency as the four linchpins for where you should be thinking, applying those principles to each of the […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Christopher Penn and John Wall explain how the LinkedIn algorithm actually decides who sees your posts. You’ll learn why reach […]
Read More… from So What? What’s New with the LinkedIn Algorithm
What People First Actually Means Last week I wrote a LinkedIn post about something called “AI psychosis,” and Chris and I dropped a podcast on the same topic. The responses I got back, both publicly and privately, reflected the same message: this is important and no one is talking about it. That’s what I want […]
INBOX INSIGHTS: Local AI Migration Part 5, Practical Responsible AI Part 4 (2026-09-30) :: View in browser 👉 Take our new course, Introduction to Deep Research with AI! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Local AI Migration: Part 5 This weekend I was on the couch with football on, reviewing […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris break down the latest LinkedIn algorithm update and turn a dense platform guide into steps you can actually use. You’ll hear how to turn complicated platform rules into simple daily habits, and which three profile changes help your posts reach more feeds. […]
Read More… from In-Ear Insights: LinkedIn Algorithm Updates October 2026
I saw the poster in a hotel elevator in Wilmington. It was an ad for the hotel’s restaurant, and it read: “Stop by our bar to enjoy our thoughtfully sourced menu, featuring classic fare with a twist and premium drinks.” I read the phrase “thoughtfully sourced” and stopped. What does that even mean? It isn’t […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, CEO Katie Robbert, and Head of Business Development John Wall dig into how deep research is reshaping what’s possible when […]
Read More… from So What? Deep Research and the Sales Process
Activity Is Not Performance If your CFO can’t see your AI work in a number she already cares about, you don’t have Performance. Your AI dashboard isn’t lying; it just isn’t measuring what your CFO is going to ask about. I say that to leaders who are getting ready for a board update, or a […]
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