aiinitiatives

Stop Restarting Your AI Initiatives

Stop Restarting Your AI Initiatives The model release calendar is not your project plan. You are not behind on AI. You are restarting on AI. I say that to leaders who tell me they feel behind, which is most of them right now. They are anxious about the next model. They are anxious about whatever […]

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beforeyouscale

Land Before You Scale

Before You Scale, Land It Once The fastest path to everywhere goes through one place. Your AI strategy looks ambitious. That is the problem. I say that to almost every leader I talk to right now, because the roadmap is impressive on paper and producing very little in reality. The plan covers six departments. The […]

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INBOX INSIGHTS: (2026-08-26) Walking Back Productivity, Vibe Coding Part 4

INBOX INSIGHTS: (2026-08-26) Walking Back Productivity, Vibe Coding Part 4 :: View in browser 👉 Take our new course, AI for Writers! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 How do you walk back your productivity? You would think that our pipeline or payroll is what keeps me up at night. […]

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In-Ear Insights: Why Does AI Write Slop?

In-Ear Insights: Why Does AI Write Slop?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to stop AI from turning your writing into repetitive slop and replace it with authentic human voice. You will discover why AI drifts into repetitive phrasing and how to stop it. You will learn to measure your unique writing style […]

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So What How to Set Up Your Own Claude Marketplace

So What? How to Set Up Your Own Claude Marketplace

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie, Chris, and John show the process to create a central update server for team tools. Building a custom Claude […]

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aipurgatory

Stop Hiding in AI Pilot Purgatory

You’re Not Stuck in AI Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that is the whole problem. You haven’t been stuck in pilot purgatory. You have been hiding in it. I want to say that as plainly as I can. The pilots are not the problem. Most of them […]

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jobaicantdo

The Job AI Can’t Do

The Job AI Can’t Do Block let almost 4,000 people go in February. That’s not a typo. They went from roughly 10,000 employees to under 6,000 in a single cut, and Jack Dorsey said the reason was AI. Atlassian cut 10% of its global workforce a few weeks later, citing the “AI era.” Baker McKenzie, the law […]

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INBOX INSIGHTS: What Does AI Cost You, Vibe Coding Part 2 (2026-08-12)

INBOX INSIGHTS: What Does AI Cost You, Vibe Coding Part 2 (2026-08-12) :: View in browser 👉 Read our newest paper on what jobs AI can actually take! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What does AI cost you? I saw a post on Threads last week, and I haven’t […]

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entaipt1

Enterprise AI Part 1

In this week’s Data Diaries, we kick off a seven-part series on enterprise AI with the question every CFO eventually asks: how do you actually know what this stuff is worth? Start with TRIPS — Trust Insights’ five-factor screen for whether a task even belongs near an AI system. Take any task on your desk and […]

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