In this week’s Data Diaries, the first of a five part series on “vibe coding” basics for non-coders. Katie and I have talked extensively about vibe coding in the past on the podcast, but we’ve never really dug into the basics of it. So in this series, completely unsurprisingly modeled on the 5P Framework by […]
AI Disclosures: Did I Write This Post? Last week I wrote about how you don’t know what AI is capable of unless you ask. I got some really positive feedback on that post, which is always nice to receive. I also managed to rile up someone who was convinced my team and I were lying. […]
INBOX INSIGHTS: What Parts of You Are Replaceable, EU AI Act Compliance (2026-10-28) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What parts of you are replaceable? Over the weekend I was […]
Read More… from INBOX INSIGHTS: What Parts of You Are Replaceable, EU AI Act Compliance (2026-10-28)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how affordable luxury brands can get started with AI, starting with a clear breakdown of what affordable luxury actually means. You’ll learn how hidden audiences—people your assumptions tell you don’t exist, like gift-givers—may be quietly trying to buy from you right […]
Read More… from In-Ear Insights: AI Use Cases for the Affordable Luxury Market
You Don’t Know If You Don’t Ask Early in my career, I got labeled “problematic.” Not because I missed deadlines. Not because my work was sloppy. Because I asked questions. “Why are we doing it this way?” “What happens if this doesn’t work?” “Who actually owns this?” Apparently that was friction. Apparently the preferred move […]
INBOX INSIGHTS: When Is a Deal Dead, AI Software Clean Rooms (2026-10-21) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When is a deal dead? Despite all the advances with AI, I […]
Read More… from INBOX INSIGHTS: When Is a Deal Dead, AI Software Clean Rooms (2026-10-21)
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their takeaways from MAICON 2026, including Katie’s sold-out Claude for Business workshop and the shift from AI basics to security, governance, and optimization. You’ll learn why most people can’t calculate the ROI of AI—and how to fix it by measuring a […]
INBOX INSIGHTS: How to Measure the ROI of AI, Using Conference Data For Content Gaps (2026-10-14) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 How do you measure the ROI of AI? […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! An AI agent can take a lot of busywork off your plate, but only if you can trust it with your files. In […]
Read More… from So What? What’s New in Agentic AI Assistants
When Katie Robbert and I first sketched out RAFT together on the podcast back in 2024, I proposed the framework on the spot: “I’m going to call it RAFT — respect for human values, accountability, fairness, and transparency as the four linchpins for where you should be thinking, applying those principles to each of the […]
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