by cspenn | Dec 12, 2019 | 12 Days of Data, influencer marketing, instagram
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...
by cspenn | Dec 11, 2019 | 12 Days of Data, analytics, instagram
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...
by cspenn | Sep 20, 2019 | analytics, instagram, research
Instagram TV is the newest of Facebook’s digital properties, a place for users to post longer-form videos. Instagram TV, or IGTV, allows regular users to post videos up to 10 minutes, while verified users can post videos up to 60 minutes in length. Users who follow...
by cspenn | Jun 27, 2019 | analytics, data science, facebook, instagram, marketing, social media
One of the most popular recurring questions in digital marketing communities (such as our Analytics for Marketers Slack group) is whether X or Y platform’s engagement rates have changed. After nearly a decade of urging, brands have taken engagement to heart as the...
by cspenn | Jun 12, 2019 | analytics, facebook, influencer marketing, instagram, marketing, podcast
In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is...
by cspenn | Mar 27, 2019 | influencer marketing, instagram, marketing, podcast, social media
In today’s episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the Trust Insights study on the impact of hashtags. Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how...