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How Many People Watch Instagram Stories Daily? The Latest Research

by cspenn | Mar 13, 2020 | analytics, instagram, market research, marketing, marketing analytics, Marketing Insights, social media

Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about...

12 Days of Data, Day 4: Instagram Influencer Engagement Statistics for Unpaid Content

by cspenn | Dec 12, 2019 | 12 Days of Data, influencer marketing, instagram

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...

12 Days of Data, Day 3: Instagram Brand Engagement Statistics for Unpaid Content

by cspenn | Dec 11, 2019 | 12 Days of Data, analytics, instagram

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...

Instagram TV: The Latest Research into 2019 IGTV Stats

by cspenn | Sep 20, 2019 | analytics, instagram, research

Instagram TV is the newest of Facebook’s digital properties, a place for users to post longer-form videos. Instagram TV, or IGTV, allows regular users to post videos up to 10 minutes, while verified users can post videos up to 60 minutes in length. Users who follow...

Instagram Brand Engagement: The Latest Statistics

by cspenn | Jun 27, 2019 | analytics, data science, facebook, instagram, marketing, social media

One of the most popular recurring questions in digital marketing communities (such as our Analytics for Marketers Slack group) is whether X or Y platform’s engagement rates have changed. After nearly a decade of urging, brands have taken engagement to heart as the...

{PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers

by cspenn | Jun 12, 2019 | analytics, facebook, influencer marketing, instagram, marketing, podcast

In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is...