How are brands and influencers using emoji?

This data was originally featured in the February 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-17-2021-dark-search-traffic-data-instagram-behind-the-scenes-emoji/ In this week’s Rear View Mirror, let’s take a whimsical detour and look at emoji. How are brands and influencers using emoji? We dug into more than a million brand and influencer Instagram posts over the past 10 months and plotted […]

Read More…

title case

What effect does Title Case have on engagement of Instagram posts?

This data was originally featured in the March 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-10-2021-title-case-in-social-posts-becoming-data-driven-ga4-easy-wins/ In this week’s Rear View Mirror, we’ll answer Diana’s question. What effect does Title Case have on engagement of Instagram posts? To answer this question, we have to do a few things. First, we need to import captions/descriptions from Instagram, then […]

Read More…

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

Read More…

12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics

12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics

12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]

Read More…

{PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement Stats

{PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement Stats

In this episode of In-Ear Insights, Katie and Chris discuss the latest findings on Instagram engagement rates, especially for Instagram TV. You’ll learn: How brands fared in 2020 with a global pandemic and multiple, conflicting crises How influencers fared and whether influencers still as powerful What you should do with your social media monitoring strategy […]

Read More…

Instagram TV: The Latest Research into 2020 IGTV Stats

Instagram TV: The Latest Research into 2020 IGTV Stats

Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of video content exist for the platform. The question marketers […]

Read More…

How Many People Watch Instagram Stories Daily_ The Latest Research

How Many People Watch Instagram Stories Daily? The Latest Research

Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about the Stories format: Why Instagram Stories? From Facebook’s perspective, the Stories format is essential for creating additional ad inventory. […]

Read More…

12 Days of Data, Day 4: Instagram Influencer Engagement Statistics for Unpaid Content

12 Days of Data, Day 4: Instagram Influencer Engagement Statistics for Unpaid Content

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Instagram […]

Read More…

12 Days of Data, Day 3: Instagram Brand Engagement Statistics for Unpaid Content

12 Days of Data, Day 3: Instagram Brand Engagement Statistics for Unpaid Content

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Instagram […]

Read More…

Pin It on Pinterest