12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]
Read More… from 12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics
12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]
Read More… from 12 Days of Data 2020, Day 3: Instagram for Brands Key Metrics
In this episode of In-Ear Insights, Katie and Chris discuss the latest findings on Instagram engagement rates, especially for Instagram TV. You’ll learn: How brands fared in 2020 with a global pandemic and multiple, conflicting crises How influencers fared and whether influencers still as powerful What you should do with your social media monitoring strategy […]
Read More… from {PODCAST} In-Ear Insights: 2020 Instagram TV and Instagram Feed Engagement Stats
Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of video content exist for the platform. The question marketers […]
Read More… from Instagram TV: The Latest Research into 2020 IGTV Stats
How many people watch Instagram stories daily? Facebook’s implementation of Snapchat’s Stories format is nearly ubiquitous, but no place has gained more traction among marketers for the Stories format as Instagram. Since their introduction in 2016, Instagram Stories have dominated search trends about the Stories format: Why Instagram Stories? From Facebook’s perspective, the Stories format […]
Read More… from How Many People Watch Instagram Stories Daily? The Latest Research
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Instagram […]
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and let’s celebrate some data. Instagram […]
Read More… from 12 Days of Data, Day 3: Instagram Brand Engagement Statistics for Unpaid Content
Instagram TV is the newest of Facebook’s digital properties, a place for users to post longer-form videos. Instagram TV, or IGTV, allows regular users to post videos up to 10 minutes, while verified users can post videos up to 60 minutes in length. Users who follow posters on regular Instagram see previews in the regular […]
Read More… from Instagram TV: The Latest Research into 2019 IGTV Stats
One of the most popular recurring questions in digital marketing communities (such as our Analytics for Marketers Slack group) is whether X or Y platform’s engagement rates have changed. After nearly a decade of urging, brands have taken engagement to heart as the primary measure of success; what percentage of a company’s reachable audience has […]
Read More… from Instagram Brand Engagement: The Latest Statistics
In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is Facebook, Instagram’s parent company, doing this? (hint: money) Listen to the […]
Read More… from {PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers
Newsletter
Podcast
