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12 Days of Data 2021, Day 1: Instagram for Brands

Posted on December 9, 2021 by cspenn

Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]

Instagram Engagement

Posted on November 23, 2021 by cspenn

This data was originally featured in the February 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-10-2021-dark-search-instagram-engagement-ethics-in-ai/ In this week’s Rear View Mirror, we look at our friend, Instagram engagement rates. This week, let’s look at brands. How have over 3,000 brands fared in the last 10 months? What we see since the pandemic began is a slow […]

How are brands and influencers using emoji?

Posted on October 12, 2021 by cspenn

This data was originally featured in the February 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-17-2021-dark-search-traffic-data-instagram-behind-the-scenes-emoji/ In this week’s Rear View Mirror, let’s take a whimsical detour and look at emoji. How are brands and influencers using emoji? We dug into more than a million brand and influencer Instagram posts over the past 10 months and plotted […]

What effect does Title Case have on engagement of Instagram posts?

Posted on September 14, 2021 by cspenn

This data was originally featured in the March 10, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/03/in-the-headlights-march-10-2021-title-case-in-social-posts-becoming-data-driven-ga4-easy-wins/ In this week’s Rear View Mirror, we’ll answer Diana’s question. What effect does Title Case have on engagement of Instagram posts? To answer this question, we have to do a few things. First, we need to import captions/descriptions from Instagram, then […]

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics

Posted on December 10, 2020 by cspenn

12 Days of Data 2020, Day 4: Instagram for Influencers Key Metrics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to see what insights […]