In the Headlights, December 2, 2020: Your 2021 Marketing Challenges, Viewthrough Conversions, Dashboards

Your 2021 Marketing Challenges, Viewthrough Conversions, Dashboards Take our one question survey and let us know what challenges you’re facing moving into 2021 It’s that time of year again, the time when we all start looking ahead and making prognostications about what’s to come. We’ve had our own perspectives on what’s likely to happen in […]

Read More… from In the Headlights, December 2, 2020: Your 2021 Marketing Challenges, Viewthrough Conversions, Dashboards

In the Headlights, November 25, 2020: The Thanksgiving Special

The Thanksgiving Special For those of us in America, we wish you a safe, happy, and healthy Thanksgiving. 2020 has been an extraordinary, challenging year (to say the least), and we’re thankful that we’ve made it this far without anyone in our immediate families being substantially harmed. Not everyone has been so fortunate. Thanks to […]

Read More… from In the Headlights, November 25, 2020: The Thanksgiving Special

In the Headlights, November 18, 2020: Best Time to Post, 2021 Trends, AirBnB Pandemic Data

Best time to post, 2021 trends, AirBnB pandemic data Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > Don’t reinvent the wheel. This past week, I was digging around for some data to see if I could visualize usage of AirBnB. I was curious to see how […]

Read More… from In the Headlights, November 18, 2020: Best Time to Post, 2021 Trends, AirBnB Pandemic Data

In the Headlights, November 11, 2020: Facebook Engagement Post-Election, Dashboards, Data-Driven Marketing

Facebook engagement post-election, dashboards, data-driven marketing Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > How fluent do you need to be in advanced technologies like artificial intelligence, machine learning, neural networks, and data science? It seems not a day goes by when a new, state-of-the-art capability […]

Read More… from In the Headlights, November 11, 2020: Facebook Engagement Post-Election, Dashboards, Data-Driven Marketing

In The Headlights, November 4, 2020: Statistics 101, Instagram TV Stats, Content Curation

Statistics 101, Instagram TV Stats, Content Curation Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > Every four years, the United States of America gets another big lesson in statistics. In 2000, it was a lesson on data quality. In 2016, it was a lesson in learning […]

Read More… from In The Headlights, November 4, 2020: Statistics 101, Instagram TV Stats, Content Curation

In The Headlights: October 28, 2020: Google Analytics 4 Architecture, Consumer Data Detectives, Email Newsletter Tracking

Google Analytics 4 Architecture, Consumer Data Detectives, Email Newsletter Tracking Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > Let’s talk Google Analytics 4 philosophy. One of the biggest mind shifts to make about it is that it’s no longer a reporting tool. Google Analytics 3 (aka […]

Read More… from In The Headlights: October 28, 2020: Google Analytics 4 Architecture, Consumer Data Detectives, Email Newsletter Tracking

In The Headlights, October 21, 2020: Google Analytics 4, Data Processing, Personal Brand MarTech

Google Analytics 4, Data Processing, Personal Brand MarTech Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > In our Analytics for Marketers Slack group, Jon asked an interesting question: in the analytics lifecycle, I don’t feel like I’m doing much data processing. Can you expand on […]

Read More… from In The Headlights, October 21, 2020: Google Analytics 4, Data Processing, Personal Brand MarTech

In The Headlights, October 14, 2020: Virtual vs. real world events, corner pieces, video SEO

Virtual vs. real world events, corner pieces, video SEO Miss our Agorapulse Summit session on how to power up your LinkedIn profile? See it again (or for the first time) here > What’s your corner piece? One of the things lots of folks have been doing during the pandemic is jigsaw puzzles, something to pass the […]

Read More… from In The Headlights, October 14, 2020: Virtual vs. real world events, corner pieces, video SEO

In The Headlights: October 7, 2020 Issue

[oldnews] MarTech strategy, Core Web Vitals, content republishing Welcome, Agorapulse Summit friends! Want a replay of our Agorapulse LinkedIn session? See it again (or for the first time) here > There are two general schools of thought when it comes to marketing technology: best-in-class and all-in-one. Which school you pursue in your marketing technology stack […]

Read More… from In The Headlights: October 7, 2020 Issue

In The Headlights: September 30, 2020 Issue

[oldnews] Regram effectiveness, survey fails, rapid response marketing, email deliverability Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > This week, a fellow marketer pitched me on a survey. This is a fairly regular occurrence, and I asked my regular questions. Can you send me an […]

Read More… from In The Headlights: September 30, 2020 Issue

Pin It on Pinterest