[oldnews] MarTech strategy, Core Web Vitals, content republishing Welcome, Agorapulse Summit friends! Want a replay of our Agorapulse LinkedIn session? See it again (or for the first time) here > There are two general schools of thought when it comes to marketing technology: best-in-class and all-in-one. Which school you pursue in your marketing technology stack […]
Category: newsletter
In The Headlights: September 30, 2020 Issue
[oldnews] Regram effectiveness, survey fails, rapid response marketing, email deliverability Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > This week, a fellow marketer pitched me on a survey. This is a fairly regular occurrence, and I asked my regular questions. Can you send me an […]
In The Headlights: September 23, 2020 Issue
[oldnews] Instagram brand engagement by type, new live show, value of analytics? Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > This week, we’ve got an announcement – a brand new show: So What? The Marketing Analytics and Insights Live show. What, another live show? Yes. […]
In The Headlights: September 16, 2020 Issue
[oldnews] Are you testing enough, bad surveys, overused words… Can you help answer one question about livestreamed video? Thanks – it’ll take 60 seconds or less > Are you testing enough? No, not a direct reference to the big picture events happening in the world, but specific to your marketing. Are you testing all your […]
In The Headlights: September 9, 2020 Issue
[oldnews] Instagram brand data, real-time analytics for content marketing, planning for 2021 Learn how machine learning can boost your content marketing > How do you create impactful content when predictive analytics simply isn’t working? Switch to near real-time analytics. In the days before the pandemic, we could rely on predictive analytics to understand search trends, […]
In The Headlights: September 2, 2020 Issue
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! Can you measure too much? On a recent LinkedIn conversation, a colleague was positing that you can measure too much, do too much analysis, and fail to take action. That’s absolutely true; measuring the wrong things is a waste […]
In The Headlights: August 26, 2020 Issue
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! Predictive analytics can’t predict right now. That seems like a strange admission for a company where predictive analytics is a core service for clients, but it’s also the stark truth. Right now, any kind of time-series forecasting is highly […]
In the Headlights: August 19, 2020 Issue
[oldnews] Learn the 2020 State of Search Marketing from Directive Consulting in a new, free report » Test every assumption. We are living in (choose your favorite adjective) times, and with great uncertainty comes the necessity to re-prove past assumptions. Over the past week, I’ve been doing some housekeeping on my personal website, and one […]
In the Headlights: August 12, 2020 Issue
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! I was browsing the virtual vendor hall at this week’s ContentTech Summit after one of the vendor representatives asked attendees why they weren’t more engaged in the “Solutions Hub”. At real-world trade shows, I’ll be honest – I check […]
In the Headlights: August 5, 2020 Issue
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! What does it mean to be data-driven? We define it simply: use data as the primary factor in making decisions. This is why being data-driven is so difficult. Many companies – many people – struggle with one or both […]
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