Google Analytics 4 Architecture, Consumer Data Detectives, Email Newsletter Tracking Get ready for Google Analytics 4 with an in-depth audit of your existing Google Analytics setup > Let’s talk Google Analytics 4 philosophy. One of the biggest mind shifts to make about it is that it’s no longer a reporting tool. Google Analytics 3 (aka […]
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In The Headlights, October 21, 2020: Google Analytics 4, Data Processing, Personal Brand MarTech
Google Analytics 4, Data Processing, Personal Brand MarTech Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > In our Analytics for Marketers Slack group, Jon asked an interesting question: in the analytics lifecycle, I don’t feel like I’m doing much data processing. Can you expand on […]
In The Headlights, October 14, 2020: Virtual vs. real world events, corner pieces, video SEO
Virtual vs. real world events, corner pieces, video SEO Miss our Agorapulse Summit session on how to power up your LinkedIn profile? See it again (or for the first time) here > What’s your corner piece? One of the things lots of folks have been doing during the pandemic is jigsaw puzzles, something to pass the […]
In The Headlights: October 7, 2020 Issue
[oldnews] MarTech strategy, Core Web Vitals, content republishing Welcome, Agorapulse Summit friends! Want a replay of our Agorapulse LinkedIn session? See it again (or for the first time) here > There are two general schools of thought when it comes to marketing technology: best-in-class and all-in-one. Which school you pursue in your marketing technology stack […]
In The Headlights: September 30, 2020 Issue
[oldnews] Regram effectiveness, survey fails, rapid response marketing, email deliverability Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > This week, a fellow marketer pitched me on a survey. This is a fairly regular occurrence, and I asked my regular questions. Can you send me an […]
In The Headlights: September 23, 2020 Issue
[oldnews] Instagram brand engagement by type, new live show, value of analytics? Want to start learning data science for marketers? Take our new workshop, Data Science 101 for Marketers > This week, we’ve got an announcement – a brand new show: So What? The Marketing Analytics and Insights Live show. What, another live show? Yes. […]
In The Headlights: September 16, 2020 Issue
[oldnews] Are you testing enough, bad surveys, overused words… Can you help answer one question about livestreamed video? Thanks – it’ll take 60 seconds or less > Are you testing enough? No, not a direct reference to the big picture events happening in the world, but specific to your marketing. Are you testing all your […]
In The Headlights: September 9, 2020 Issue
[oldnews] Instagram brand data, real-time analytics for content marketing, planning for 2021 Learn how machine learning can boost your content marketing > How do you create impactful content when predictive analytics simply isn’t working? Switch to near real-time analytics. In the days before the pandemic, we could rely on predictive analytics to understand search trends, […]
In The Headlights: September 2, 2020 Issue
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! Can you measure too much? On a recent LinkedIn conversation, a colleague was positing that you can measure too much, do too much analysis, and fail to take action. That’s absolutely true; measuring the wrong things is a waste […]
In The Headlights: August 26, 2020 Issue
[oldnews] Take a free masterclass in upgrading your LinkedIn profile for job hunting from Trust Insights! Predictive analytics can’t predict right now. That seems like a strange admission for a company where predictive analytics is a core service for clients, but it’s also the stark truth. Right now, any kind of time-series forecasting is highly […]
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