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So What? Change Management and Digital Transformation

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! ​ In this week’s episode of So What? we focus on Change Management and Digital Transformation. We walk through where Digital Transformation fits into […]

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So What? How to build a marketing strategy

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on building a marketing strategy. We walk through SWOT and Traction frameworks, what to […]

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So What? Putting your SEO data to work

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on making your SEO data actionable. We walk through tactics to make the most […]

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So What? SEO competitive analysis basics

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we focus on SEO competitive analysis basics. We walk through determining your competitors, tools you can […]

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So What? SEO keyword analysis basics

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on keyword research basics. We walk through the five kinds of keywords, doing thorough […]

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So What? Using SEO data to place sponsored content

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on sponsored content. We walk through what sponsored content is, determining if it’s the […]

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So What? Lessons Learned from a Year of Weekly Livestreams

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!  In this week’s episode of So What? we focus on what we learned over the past year of Weekly Livestreams. We walk through […]

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So What? Google PostMaster Tools

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode!  In this week’s episode of So What? we focus on Google PostMaster Tools for your email marketing. We walk through the core features, […]

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So What? Analyzing Your Email Marketing Performance

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on how to measure and analyze your marketing performance. We walk through what KPIs […]

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So What? Understanding the LinkedIn Algorithm for Engagement

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we dig into four key findings about how LinkedIn works, based on engineering documentation and academic […]

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