I saw the poster in a hotel elevator in Wilmington. It was an ad for the hotel’s restaurant, and it read: “Stop by our bar to enjoy our thoughtfully sourced menu, featuring classic fare with a twist and premium drinks.” I read the phrase “thoughtfully sourced” and stopped. What does that even mean? It isn’t […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, CEO Katie Robbert, and Head of Business Development John Wall dig into how deep research is reshaping what’s possible when […]
Read More… from So What? Deep Research and the Sales Process
INBOX INSIGHTS: Local AI Migration Part 4, Practical Responsible AI Part 3 (2026-09-23) :: View in browser 👉 Take our new course, Introduction to Deep Research with AI! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Local AI Migration: Part 4 Why is this taking so long? Last week I told you […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how everyday users mishandle AI research tools and waste valuable time on unhelpful outputs. You will discover why vague prompts trigger false answers and drain your resources. You will learn how to set strict boundaries so machines gather the data you […]
Read More… from In-Ear Insights: Improving AI Deep Research Results
In this week’s Data Diaries, we close the series at the vendor contract. Last week’s inference-hub thesis pivots from infrastructure to operations, where vendor selection and exit strategy share the same file. This is Enterprise AI, part 7. AI is just another contractor — a contractor that is not human, that is gullible, and that […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, Katie Robbert, Christopher Penn, and John Wall talk through how artificial intelligence is changing client work and traditional billing models. […]
Activity Is Not Adoption. Real adoption is something a different team can copy. You haven’t been adopting AI. You’ve been using AI. I say that to leaders who tell me their AI adoption is up 40% or 60% or 90%, and who can’t understand why nothing is actually shipping. The dashboard is real. The usage […]
INBOX INSIGHTS: Local AI Migration Part 3, Practical Responsible AI Part 2 (2026-09-16) :: View in browser 👉 Take our new course, AI for Writers and learn how to make AI write better! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Local AI Migration: Part 3 Why hasn’t this moved in a […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie discusses modern billing challenges, and how AI impacts billable hours. Katie tackles billable hours and what happens to them once AI cuts your work time down. She makes the case for value-based pricing over clocking hours, walks through the 5P framework for keeping your […]
Read More… from In-Ear Insights: How AI Impacts Billable Hours
In this week’s Data Diaries, we close last week’s templated-versus-human thread and turn to where the work runs — the power grid, the GPU supply chain, and the export-control regime that decide whether your AI program has a home. This is the final part, part 6, of Enterprise AI. Here’s the shift. The Stanford AI […]
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