Marketing Insights Q&A: How to build a strategy for AI?
As part of the “Win with AI” summit I attended recently, we want to talk about creating an AI strategy. How do you how do you put together a strategy for introducing artificial intelligence? Full disclosure, I have an IBM champion and my company Trust...
Content Marketing World 2018 Wrapup
We had the pleasure of attending and speaking at Content Marketing World 2018, content marketing’s signature annual conference. This year’s event featured speakers from across the content marketing spectrum. Let’s take a quick walk through some of...
Deep Dive Episode: What is Data Science?
In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the ins and outs of data science, answering questions such as: What is data science? What does a data scientist do? What isn’t data science? What’s the difference...
Deep Dive Episode: AI and the Future of Sales Keynote Audio
In today’s episode of In-Ear Insights, we present the audio from a recent keynote I gave at the National Speakers Association event in Los Angeles on the future of sales and how artificial intelligence will change it. We cover topics such as what AI is, what it...
Deep Dive Episode: Governance of Marketing Technology and AI
In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the process of aligning marketing technology and artificial intelligence initiatives with best practices for governance and compliance as part of the run-up to the IBM Win...Free Weekly Newsletter
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