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{PODCAST} In-Ear Insights: Why Consumer Recommendation Engines Fail

by cspenn | Aug 26, 2020 | artificial intelligence, machine learning, podcast

In this episode of In-Ear Insights, Chris and special guest John Wall discuss the state of consumer recommendation engines. Why are recommendations so narrow and ineffective many times? What could we do to improve them beyond what we get now? Listen in as we discuss...

{PODCAST} In-Ear Insights: When Algorithm Choices Go Wrong

by cspenn | Aug 19, 2020 | artificial intelligence, data science

In this week’s In-Ear Insights, Katie and Chris discuss what happens when junior or naive AI engineers or data scientists make bad choices for algorithms. Using an example from a writing analysis website, we discuss what went wrong, what an appropriate choice...

{PODCAST} In-Ear Insights: The Sorry State of Advertising

by cspenn | Aug 12, 2020 | advertising, artificial intelligence, machine learning, marketing

In this episode of In-Ear Insights, Katie and Chris tackle the sorry state of digital advertising, and advertising in general. Why is advertising so terrible? Are companies and marketers focused on the wrong metrics? What are we doing with the data we collect, and...

{PODCAST} In-Ear Insights: Should AI Adopt a Clinical Trials Process?

by cspenn | Aug 5, 2020 | artificial intelligence, data science, machine learning

In this week’s In-Ear Insights, Katie and Chris discuss the current state of AI deployment. Companies are rushing ahead to put models and algorithms into action with little to no due diligence, and the consequences can be disastrous. Should AI adopt a practice...

{PODCAST} In-Ear Insights: Evaluating New Technologies

by cspenn | Jul 22, 2020 | artificial intelligence, marketing technology, podcast, strategy

Based on a question from our analytics community, in this episode of In-Ear Insights, Katie and Chris tackle the challenges of new technology. When a new piece of technology makes a big splash, how do we evaluate it? How should we assess whether it’s right for...

Natural Language Processing and Content Marketing: An AMA with Trust Insights and MarketMuse

by cspenn | Jun 19, 2020 | artificial intelligence, content marketing, natural language processing

On June 18, 2020, I sat down with Jeff Coyle and the MarketMuse community to answer questions after our webinar together on Natural Language Processing and its application to content marketing. Let’s see what’s on the minds of the content marketing community. Tatiana...