should marketers use AI

Why should marketers be using artificial intelligence

There are a lot of strong opinions about why should marketers be using artificial intelligence. There are also a lot of opinions about why they shouldn’t. Let’s start at the top with some general definitions and go from there.   What is artificial intelligence? Artificial intelligence is a field of computer science that deals with […]

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INBOX INSIGHTS September 21, 2022: AI for Content Creation, Social Media Engagement

INBOX INSIGHTS: AI for Content Creation, Social Media Engagement (9/21) :: View in browser Download Members Only, our new free study on private social media communities » Using AI for Content Creation I am not a technical person. Strike that. I am a technical person in the sense that I understand it. I am not […]

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{PODCAST} In-Ear Insights: The Power and Danger of Recommendation Engines

{PODCAST} In-Ear Insights: The Power and Danger of Recommendation Engines

In this week’s episode, Katie and Chris discuss recommendation engines. These seemingly straightforward pieces of technology control enormous aspects of our daily lives, from what we buy to what news we’re exposed to. How should your marketing strategy incorporate recommendation engines, and how do you know when recommendation engines are at work? Tune in to […]

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{PODCAST} In-Ear Insights: Artificial Intelligence and Corporate Culture

{PODCAST} In-Ear Insights: Artificial Intelligence and Corporate Culture

In this week’s In-Ear Insights, Katie and Chris discuss how artificial intelligence impacts corporate culture and vice versa. Learn about the two different types of organizations, use cases for AI in corporate management, and the hidden danger of AI and institutional knowledge in your corporation. Watch the video here: Can’t see anything? Watch it on […]

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{PODCAST} In-Ear Insights: Will AI Wipe Out Data Science Jobs?

{PODCAST} In-Ear Insights: Will AI Wipe Out Data Science Jobs?

In this week’s In-Ear Insights, Katie and Chris discuss whether AI and machine learning will imperil the career of the data scientist. What is data science, and how much of it can be automated and handled by machines? Tune in to find out. Watch the video here: Can’t see anything? Watch it on YouTube here. […]

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Will Marketing be Automated by AI

Will Marketing Be Automated by AI?

This post originally appeared on the Marketing AI Institute blog and was republished with permission from the author.   As we talk with marketers about how artificial intelligence will transform the industry, a lot of them want to know if AI will automate their job or make them obsolete. The answer is complicated, as we’ve […]

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What Happens to Marketing When AI Can Write Like Humans?

This post originally appeared on the Marketing Artificial Intelligence Institute blog and was republished with permission. You can read the original here: https://www.marketingaiinstitute.com/blog/what-happens-to-marketing-when-ai-can-write-like-humans   The simplest way to understand artificial intelligence is to think about it as a set of technologies and algorithms that are designed to make machines smart, to give them human-like capabilities […]

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Do I Need AI? The Question Every Marketer Should Be Asking.

This post originally appeared on the Marketing Artificial Intelligence Institute blog and was republished with permission. You can read the original here: https://www.marketingaiinstitute.com/blog/do-i-need-ai-the-question-every-marketer-should-be-asking   Do you need AI? Given all the hype, and forecasts of trillions of dollars in annual impact, whether you need AI in your marketing is a logical question to ask. But, […]

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{PODCAST} In-Ear Insights: Simple and Complex AI in Marketing

{PODCAST} In-Ear Insights: Simple and Complex AI in Marketing

In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Do […]

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