artificial intelligence Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Account-Based Marketing (ABM) and AI

by cspenn | Jan 29, 2020 | abm, account-based marketing, artificial intelligence, b2b, machine learning, podcast

In this week’s In-Ear Insights, Katie is out keynoting an event in Europe, so Marketing Over Coffee host John Wall steps in to talk about account-based marketing (also known as target account marketing or key account marketing) and applications of AI to it. John...

AI and SEO in the Post-BERT World: What Marketers Need to Know

by cspenn | Oct 26, 2019 | artificial intelligence, content marketing, influencer marketing, machine learning, marketing, SEO

On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let’s...

5 Ways Your AI Projects Fail, Part 5: Deployment-Related AI Failures

by cspenn | Aug 30, 2019 | artificial intelligence, machine learning

Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...

5 Ways Your AI Projects Fail, Part 4: Modeling-Related AI Failures

by cspenn | Aug 23, 2019 | artificial intelligence, data science, machine learning, marketing

Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...

5 Ways Your AI Projects Fail, Part 3: Data-Related AI Failures

by cspenn | Aug 9, 2019 | artificial intelligence, data science, machine learning, marketing

Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...

5 Ways Your AI Projects Fail, Part 2: Strategic AI Failures

by cspenn | Aug 2, 2019 | artificial intelligence, machine learning, strategy

Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...