artificial intelligence Archives - Trust Insights Marketing Data & Analytics Consulting

Marketing to Machines: the B2M segment

by Katie Robbert | Mar 22, 2019 | artificial intelligence, machine learning, marketing

As a marketer, your sole focus should be how to reach your audience. In the digital space, the way that you can reach people is constantly evolving. Your marketing plans involve methods to engage with people on different platforms, build brand awareness, and...

[PODCAST] In-Ear Insights: How To Plan for Chatbots

by cspenn | Mar 13, 2019 | artificial intelligence, chatbots, customer experience, data science, marketing

In this episode of In-Ear Insights, listen as Katie and Chris discuss chatbots in marketing. What are chatbots good at? What are they bad at? Will chatbots take your job? How do you build the training library of questions a chatbot should answer? Katie and Chris also...

[PODCAST] In-Ear Insights: What Jobs Will AI Take?

by cspenn | Feb 13, 2019 | artificial intelligence, careers, machine learning

In this episode of In-Ear Insights, we’re featuring some interviews that Trust Insights team members have done recently on podcasts, live video, and broadcasts. Today’s show features a half hour conversation with Christopher Penn and the B Squared Media...

[PODCAST] In-Ear Insights: AI for Marketers

by cspenn | Feb 6, 2019 | artificial intelligence, data science, marketing, podcast

In this week’s In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris’ latest book, AI for Marketers (Second Edition). Learn what’s in the book, which jobs will be taken by robots, and how to set up...

Cognitive Marketing at IBM THINK 2019

by cspenn | Jan 31, 2019 | artificial intelligence, conferences, data science, IBM, marketing, marketing technology

IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I’m honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be...

[PODCAST] In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018

by cspenn | Jan 23, 2019 | artificial intelligence, Marketing Insights, podcast

In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here:...