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Marketing Analytics, Data Science and Leadership – April 15, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

New Study From Forrester: The Value Of Building An Analytics Culture via @KimWhitler

This recap from Forbes walks through a new research study from Forrester. The issue they studied was that most companies and marketers understand the importance of analytics, yet most struggle to effectively convert technology, software, and human labor into better business decisions and outcomes.

Some of the highlights include: The five factors that make up better analytics performance are: strategy, technology, expertise, organizational adoption and the ability to put insights into action.

Read the full article here: https://www.forbes.com/sites/kimberlywhitler/2019/04/06/new-study-from-forrester-the-value-of-building-an-analytics-culture/#7fcc13625df0

How to Use the 4 Most Helpful Reports in Google Analytics via @michelelinn

Are getting the most out of your Google Analytics account? This article from the Content Marketing Institute walks through some of the out-of-the-box features you may be missing out on.

Once you understand what this data is and how to track it, you can mix and match insights to take advantage of opportunities with your web-based content, driving more traffic to your site and (more importantly) doing more with the traffic you have.

Read the full article here: https://contentmarketinginstitute.com/2019/04/helpful-google-analytics-reports/

Marketers’ Origin Stories: 6 Lessons From 12 Leading Marketers Around the World via @linkedinmktg

We don’t all set out to be marketers, let alone the ones leading the charge. Kristen McCabe, Senior Content Marketing Specialist at G2 Crowd, found out how some of the top marketers from around the world got their start.

For me, marketing was a necessity. It was do or die. I would have starved (or worse, gotten a real job), if I hadn’t figured out marketing. – Andy Crestodina

Read the full article here: https://business.linkedin.com/marketing-solutions/blog/content-marketing-thought-leaders/2019/marketers–origin-stories–6-lessons-from-12-leading-marketers-a

20 Podcasts To Elevate Your B2B Marketing via @lanerellis

Looking to expand your podcast playlist? Look no further than the new curated list from Top Rank Marketing. Highlights include Marketing Over Coffee from our very own John Wall and Chris Penn, Six Pixels of Separation from Mitch Joel, and Marketing Smarts from Marketing Profs.

Read the full article here: https://www.toprankblog.com/2019/04/b2b-marketing-podcasts/


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