marketing Archives - Trust Insights

Deep Dive Episode: Influencer Marketing

by cspenn | Oct 17, 2018 | influencer marketing, marketing, podcast

In this episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they wade through the murky waters of influencer marketing. What responsibilities does an influencer have? What responsibilities does a company have? What’s working today...

Deep Dive Episode: 2019 Marketing Planning

by cspenn | Oct 10, 2018 | analytics, management, marketing, planning, predictive, predictive analytics

In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the...

Do You Trust Your Insights?

by cspenn | Sep 20, 2018 | brand, insights, marketing

Over the past 6 months, we’ve operated under the name BrainTrust Insights. As we’ve worked with you, more customers, more companies, we’ve realized the name doesn’t match what you’ve asked for, so we’re changing it. Why? See if this...

INBOUND 2018 Recap

by Katie Robbert | Sep 10, 2018 | analytics, events, marketing, predictive, predictive analytics

We had the pleasure of attending and speaking at INBOUND18, inbound marketing’s signature annual conference put on by Hubspot. This year’s event featured speakers from across the marketing spectrum. Let’s take a quick walk through some of what the...

Content Marketing World 2018 Wrapup

by cspenn | Sep 10, 2018 | artificial intelligence, content, events, marketing

We had the pleasure of attending and speaking at Content Marketing World 2018, content marketing’s signature annual conference. This year’s event featured speakers from across the content marketing spectrum. Let’s take a quick walk through some of...

Marketing Insights Q&A: Left Brain or Right Brain

by cspenn | Sep 7, 2018 | careers, marketing, Marketing Insights

Should marketers focus on developing left brain or right brain skills? Should they focus on analytics or creativity? Neither are focus areas. Typically, you can’t be one or the other exclusively. Most people are a combination of both. These are the attributes...