INBOX INSIGHTS: Consistency, Data-Driven Content Curation, Quitting Facebook (10/6) :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Consistency is Key to Good Data Health Last week I restarted my strength training. You know what? It sucks to start over. […]
Category: marketing
INBOX INSIGHTS, September 22, 2021: New Website, Accountability, Personal Branding Lessons
INBOX INSIGHTS: New Website, Accountability, Personal Branding Lessons (9/22) Take a free course with MarketingProfs during the MarketingProfs Open House on September 23 here » Accountability We launched a new website. Let me say that with more enthusiasm. We launched a new website!!! This is a project that we started working on last year and […]
{PODCAST} In-Ear Insights: After Action Reviews and Branding Lessons
In this episode, Katie and Chris take a stroll down memory lane to look at old reports the company did in 2018. What lessons have we learned that apply to marketing, analytics, and communicating results today? Learn about lessons for professional development and how personal branding can apply to your marketing. Tune in to find […]
INBOX INSIGHTS, September 15, 2021: Research Tools, Slack and Discord, Thumbstopping Content
INBOX INSIGHTS: Research Tools, Slack and Discord, Thumbstopping Content (9/15) Want to know what works on Instagram? Watch the replay of Instagram Data-Driven Best Practices here » Tools for Researching Content I love sleep. I do it poorly and don’t get enough of it. So why would I stay up way later than I needed […]
{PODCAST} In-Ear Insights: Creating Thumbstopping Content Marketing
In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio […]
{PODCAST} In-Ear Insights: Common Marketing Metrics and B2B Marketing Strategy
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what […]
Pumpkin Spice Data Analytics, 2021 Edition
It’s pumpkin spice season again, and nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and see what’s new this year. Pumpkin Spice Search Interest First, let’s look at the trend itself. Using a basket of search terms such as pumpkin spice, pumpkin spice latte, pumpkin spice […]
{PODCAST} In-Ear Insights: Simple and Complex AI in Marketing
In this episode, Katie and Chris discuss the different levels of complexity when it comes to AI and machine learning in marketing. What’s the difference between AI and data science, and when should you focus on one or the other? What cautionary tales should marketers understand before positioning a product as powered by AI? Tune […]
{PODCAST} In-Ear Insights: Google Analytics 4 Attribution Modeling Walkthrough
In this episode of In-Ear Insights, Katie and Chris walk through the new attribution modeling in Google Analytics 4. Watch as they explain the details, the different settings, which built-in model you should use most of the time, how to visualize your funnel, and explore some anomalies that might require you to use more than […]
{PODCAST} In-Ear Insights: Mitigating Biases in Market Research
In this episode of In-Ear Insights, Katie and Chris talk about biases when conducting market research. Whether you’re conducting surveys, 1:1 interviews, or focus groups, what you bring into your research can dramatically affect – and even invalidate – the outcome. Learn how to mitigate these problems and keep your research as free of tainted […]
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