marketing Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Mid-Year Goal Checkup and Planning

by cspenn | Jul 7, 2021 | marketing, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year. What should you be thinking about at the midpoint of the calendar year, and how does that thinking inform your goals for the rest of the year? What do you do...

{PODCAST} In-Ear Insights: AI Applications and Distractions in Marketing

by cspenn | Jun 30, 2021 | artificial intelligence, marketing, podcast

In this week’s In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers to make marketing technology work for them? Tune in to find out!...

{PODCAST} In-Ear Insights: Advances in AI Natural Language Generation and Marketing Implications

by cspenn | Jun 23, 2021 | artificial intelligence, machine learning, marketing, natural language processing

In this week’s In-Ear Insights, Katie and Chris talk about the newest advances in natural language generation and walk through an example of what’s available now for creating content with the assistance of AI. Watch the demonstration, listen to the...

{PODCAST} In-Ear Insights: Marketing Technology QA Processes

by cspenn | May 26, 2021 | Change Management, marketing, marketing operations, marketing technology, podcast

In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your processes and code in good working order? Tune...

{PODCAST} In-Ear Insights: Google Analytics and Third Party Data

by cspenn | May 19, 2021 | analytics, google ads, google analytics, marketing, marketing technology, podcast

In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third-party data where other adtech platforms...

{PODCAST} In-Ear Insights: Advertising and Third Party Data Loss

by cspenn | May 5, 2021 | advertising, ccpa, gdpr, marketing, podcast, privacy

In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics...