In this episode, Katie and Chris discuss personal branding considerations and challenge the notion of what a personal brand is. Do you have to be the loudest person in the room? How do you build a personal brand without being perceived as arrogant and full of yourself? Tune in to find out! Watch the video […]
Read More… from {PODCAST} In-Ear Insights: Personal Brand Building Considerations
Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this episode, learn 3 different approaches for improving the value of analytics. Watch the video here: Can’t see anything? Watch it […]
Read More… from {PODCAST} In-Ear Insights: Increasing the Value of Analytics
INBOX INSIGHTS: Tips for Hiring Managers, The Great Reshuffling, Professional Certifications (6/15) :: View in browser Take our new Google Analytics 4 for Marketers Course » Pro Tip for Hiring Managers First, we had The Great Resignation. Now we have The Great Reshuffling. All to say that the pandemic has been a catalyst for many […]
In this week’s In-Ear Insights, Katie and Chris discuss the value of professional certifications. What are certifications like Google Analytics IQ, Hubspot Academy, Udemy, Coursera, and LinkedIn Skill Tests worth? Do they help you get hired? What do hiring managers think of them? Tune in to find out! Watch the video here: Can’t see anything? […]
Read More… from {PODCAST} In-Ear Insights: The Value of Professional Certifications
One of the data collections we look forward to most eagerly every year is Scott Brinker’s MarTech landscape. This compilation of marketing technology is a who’s who of MarTech; nearly every company from the tiniest startup to global Fortune 10 companies is listed. Every year, we wonder about the companies themselves. These are tech startups […]
Read More… from The Marketing Technology of the MarTech 9000
INBOX INSIGHTS: Commuting, RTO, Carbon Impact (6/8) :: View in browser Take our new Google Analytics 4 for Marketers Course » Out of Touch Employers If I had to take a wild guess, I would assume you’ve seen the emails from Elon Musk stating that employee must work a minimum of 40 hours a week, […]
Read More… from INBOX INSIGHTS, June 8, 2022: Commuting, RTO, Carbon Impact
In this week’s In-Ear Insights, Katie and Chris review the basics of what server-side tagging is, why it’s important, and how it works. Using Google Tag Manager’s server-side edition as the example, we look at why companies like Facebook are pushing it so much, and what benefits – and hurdles – server-side tagging presents. Tune […]
Read More… from {PODCAST} In-Ear Insights: Understanding Server-Side Tagging
In a recent conversation in the Spin Sucks Slack group (a sister group of our Analytics for Marketers Slack group, join both of them!), Meredith asked, “any updated best practices on timing to issue press releases, with regards to days of the week? For years, from my agency days, I had understood Tuesday or Wednesday, […]
Read More… from The Best Day and Time to Issue a Wire Service Press Release (2022 Data)
INBOX INSIGHTS: The Unaware Audience, Micro-Forecasting, Recommendation Engines (5/18) :: View in browser Register for our free LIVE webinar, Customer Care Through the Customer Journey on May 24 » Finding the Symptoms A few weeks ago I was thinking about the unaware audience. How to help people realize that there was a problem and that […]
INBOX INSIGHTS: Transmedia Storytelling, Marketing Channels, AI and Culture (5/11) :: View in browser Register for our free webinar, Customer Care Through the Customer Journey on May 24 » Transmedia Storytelling All too often when working with clients I see the same issue over and over. The marketing strategy is focused on individual digital channels, […]
Newsletter
Podcast
