marketing Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: How To Adapt For The Cookieless Future

Posted on November 16, 2022 by cspenn

In this week’s In-Ear Insights, Katie and Chris tackle the question on every advertiser’s mind: how to adapt for the cookieless future? What should we do about the cookieless future? What things should marketers know – what’s going away? What’s still available? What strategies should marketers pursue to no longer rely on third party data […]

{PODCAST} In-Ear Insights: How to Customize Content Without the Data?

Posted on November 9, 2022 by cspenn

In this episode of In-Ear Insights, Katie and Chris talk about personalization and customization of content. In an era when privacy regulations are throttling data marketers can obtain and the media environment is in total chaos, how do we still manage to customize and personalize? In order to customize your content without data about people, […]

{PODCAST} In-Ear Insights: Do I Need To Be an SEO Expert in 2023?

Posted on October 26, 2022 by cspenn

In this episode, Katie and Chris discuss the evolution of SEO and where it’s going, where AI and machine learning fit in, and what trends to be aware of as you create content and optimize it for search in 2023. Tune in to learn more! Watch the video here: Can’t see anything? Watch it on […]

What skills should a Marketing Manager have?

Posted on October 24, 2022 by Katie Robbert

When you’re in the role of Marketing Manager, you have a lot of things that you’re responsible for. Let’s dig in: A Marketing Manager needs to know about Marketing Planning You need to have a plan. That’s always step number one. You can use the 5Ps to kick off your planning exercise. Purpose: What problem […]

{PODCAST} In-Ear Insights: MarketingProfs B2B Forum 2022 Key Takeaways

Posted on by cspenn

In this week’s episode, Katie and Chris run through a list of some of their key takeaways from the MarketingProfs B2B Forum 2022 conference. Influencer marketing may be a good way to reach your target audience, as data privacy restrictions make it more difficult to buy lists or use data from social media platforms. The […]

{PODCAST} In-Ear Insights: Go To Market Strategy

Posted on October 12, 2022 by cspenn

In this episode of In-Ear Insights, Katie and Chris discuss the sudden re-emergence of people promoting go to market strategy (GTM) and what it means. Why is this suddenly a thing again, when GTM is as old as product marketing itself? Go to market strategy is a subset of marketing strategy that is focused on […]

AI and Copyright Law: How Copyright Applies to AI-Generated Content

Posted on October 8, 2022 by cspenn

In this fireside chat with attorney Ruth Carter, we dig into how copyright law applies to content created by artificial intelligence. Who owns these fabulous works of art generated by systems and models like OpenAI’s DALL-E or Stability.ai’s Stable Diffusion? What about blog content created by tools like GoCharlie or Copy.ai? Watch the interview on […]

{PODCAST} In-Ear Insights: What is Data-Driven Marketing?

Posted on September 28, 2022 by cspenn

In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to […]

Category: marketing