In this week’s In-Ear Insights, Katie and Chris take a walk on the wild side of affiliate marketing. What is affiliate marketing? What is affiliate marketing’s relationship with influencer marketing? How do you know if affiliate marketing is something to consider for your marketing mix? Tune in to find out! Watch the video here: Can’t […]
Read More… from {PODCAST} In-Ear Insights: Affiliate Marketing Overview
This past weekend I was lucky enough to catch up with a friend I hadn’t seen in over four years. We decided to keep it safe and distanced and go hiking. It also meant I got to meet her super cute puppy! While we were talking through all the things that have happened over the […]
In this episode, Katie and Chris discuss the state of social media, and what to think about as you plan your 2022 social media strategy. Listen in as we discuss our own social media strategies, approaches for things like Tiktok, attribution modeling, and changing the fundamentals of how we use social media itself. Tune in […]
Read More… from {PODCAST} In-Ear Insights: 2022 Social Media Strategies
In this week’s In-Ear Insights, we answer a question from Janine at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to make marketing succeed holistically – and when you […]
Read More… from {PODCAST} In-Ear Insights: Budgeting Appropriately for Marketing Strategy
In this week’s In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don’t add up? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn’t match your marketing automation, when accounting asks you why your forecasts were wrong – what do you […]
Read More… from {PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics
This data was originally featured in the December 2, 2020 newsletter found here: https://www.trustinsights.ai/blog/2020/12/in-the-headlights-december-2-2020-your-2021-marketing-challenges-viewthrough-conversions-dashboards/ In this week’s Rear View mirror, we’re taking a look at the marketing jobs environment. We’ve been tracking and posting jobs in our newsletter every week since the beginning of the pandemic; what have we seen for more senior marketing jobs […]
In this episode of In-Ear Insights, Katie and Chris tackle a recent question: “My struggle is how to create connection, emotion and story from highly technical content. Any advice?” They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out […]
Read More… from {PODCAST} In-Ear Insights: Storytelling With Highly Technical Content
INBOX INSIGHTS: Consistency, Data-Driven Content Curation, Quitting Facebook (10/6) :: View in browser Learn how to prove the ROI of your marketing work and deliver better reports in our new on-demand class » Consistency is Key to Good Data Health Last week I restarted my strength training. You know what? It sucks to start over. […]
INBOX INSIGHTS: New Website, Accountability, Personal Branding Lessons (9/22) Take a free course with MarketingProfs during the MarketingProfs Open House on September 23 here » Accountability We launched a new website. Let me say that with more enthusiasm. We launched a new website!!! This is a project that we started working on last year and […]
In this episode, Katie and Chris take a stroll down memory lane to look at old reports the company did in 2018. What lessons have we learned that apply to marketing, analytics, and communicating results today? Learn about lessons for professional development and how personal branding can apply to your marketing. Tune in to find […]
Read More… from {PODCAST} In-Ear Insights: After Action Reviews and Branding Lessons
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