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A marketer’s guide to surviving the summer slow down

by Katie Robbert | Aug 16, 2019 | marketing, Uncategorized

It happens to all of us from time to time and it’s nothing to be afraid of. The slow down, the lull, the quiet time. Sometimes it’s planned and needed, sometimes it happens out of nowhere. When you know that downtime is about to happen you probably have some other...

5 Ways Your AI Projects Fail, Part 3: Data-Related AI Failures

by cspenn | Aug 9, 2019 | artificial intelligence, data science, machine learning, marketing

Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...

{PODCAST} In-Ear Insights: Agile Marketing Best Practices

by cspenn | Aug 7, 2019 | agile, management, marketing, strategy

In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know...

{PODCAST} In-Ear Insights: Marketing Data Violating Privacy Regulations

by cspenn | Jul 24, 2019 | ccpa, compliance, coppa, data protection, gdpr, hipaa, marketing, podcast, privacy

In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for...

{INFOGRAPHIC} The Speakers of MAICON

by cspenn | Jul 16, 2019 | artificial intelligence, conferences, events, marketing, speaking

Who’s who at the inaugural Marketing AI Conference, MAICON? Trust Insights analyzed the 48 speakers on MAICON’s Twitter list for their 2019 year-to-date posts to see who’s talking about what. Enjoy this infographic and download a copy if you’re going to be at...

How To Make the Most of Prime Day for Amazon Affiliate Marketers

by cspenn | Jul 12, 2019 | affiliate marketing, amazon, marketing, strategy

Disclosure: you bet your bottom dollar that every Amazon link in this post is an affiliate link, for which Trust Insights earns a commission on anything you purchase. Amazon’s next Prime Day is almost upon us, and we wanted to make sure marketers like you have...