In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn to measure the return on your AI initiatives, uncovering both efficiency and growth opportunities. You’ll gain clarity on improving data quality and […]
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INBOX INSIGHTS: When AI-First Goes Wrong Part 2, Changing Data Languages (2025-06-04) :: View in browser ๐ Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter ๐ง Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong – Part 2 If you missed Part 1 on Duolingoโs communication disaster, you can […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to build a robust sales […]
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So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about generative AI lead scoring and how to get started. […]
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INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators (2025-05-21) :: View in browser ๐ Our Unofficial Guide to the LinkedIn Algorithm has just been updated with brand new information! Watch This Newsletter ๐ง Listen to this newsletter as an MP3 Leading With Fear Is Not Leadership I posted about this on LinkedIn this week, but it […]
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This data was originally featured in the April 30th, 2025 Newsletter found here: INBOX INSIGHTS, April 30, 2025: AI Integration Strategy Part 4, Marketing Job Market Demand In this weekโs Data Diaries, letโs take a look at the hiring demand for marketers and other industries, part of our regular check-in to see how things are […]
This post was originally featured in the April 16th, 2025 newsletter found here: INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI Approaching AI Integration Strategically โ Part 2: The 5P Framework Last week, I found myself in a meeting where an executive announced they had purchased an enterprise AI […]
This data was originally featured in the April 16th, 2025 newsletter found here: INBOX INSIGHTS, April 16, 2025: AI Integration Strategy Part 2, Survivorship Bias in AI This week, letโs talk survivorship bias. This is a phenomenon in statistics that has broad applications outside of stats. In a nutshell, survivorship bias is when your data […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about the current state of AI image generation. You’ll discover […]
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INBOX INSIGHTS: AI Integration Strategy Part 4, Marketing Job Market Demand (2025-04-30) :: View in browser ๐ Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here as an MP3. Approaching AI Integration Strategically – Part 4: Measurement Framework In Part 1 of […]
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