In this week’s Data Diaries, let’s dig into the actual AI command line tools themselves. Last week, we covered the necessary installation systems to make them work, such as Homebrew and Chocolatey; be sure to review part 1 so you’re setup. Now that we’re ready, let’s start looking at some of the power tools I […]
INBOX INSIGHTS: You Don’t Know If You Don’t Ask, Responsible AI Part 3 (2026-07-22) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You Don’t Know If You Don’t Ask Early in my career, I got labeled “problematic.” Not because […]
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INBOX INSIGHTS: What People-First Actually Means, Responsible AI Part 1 (2026-07-08) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 What People-First Actually Means Last week I wrote a LinkedIn post about something called “AI psychosis,” and Chris and I […]
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INBOX INSIGHTS: Activity is Not Performance, Enterprise AI Part 7 (2026-07-01) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Activity Is Not Performance If your CFO can’t see your AI work in a number she already cares about, you […]
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INBOX INSIGHTS: Activity is Not Adoption, Enterprise AI Part 6 (2026-06-24) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Activity Is Not Adoption. Real adoption is something a different team can copy. You haven’t been adopting AI. You’ve been […]
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INBOX INSIGHTS: Stop Restarting Your AI Initiatives, Enterprise AI Part 4 (2026-06-10) :: View in browser 👉 Take our new GEO 201 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Stop Restarting Your AI Initiatives The model release calendar is not your project plan. You are not behind on […]
This data was originally featured in the March 18th, 2026 newsletter found here: INBOX INSIGHTS: AI Strategy Commonalities, B2B Marketing Writing and AI Part 2 Last week, we talked at a high level about how B2B writing quality has changed before and after generative AI at a high level. This week, let’s dig deeper into […]
INBOX INSIGHTS: Stop Hiding in AI Pilot Purgatory, Enterprise AI Part 2 (2026-05-27) :: View in browser 👉 Take our new GEO 101 for Marketers course! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 You’re Not Stuck in Pilot Purgatory. You’re Hiding In It. A pilot is not a commitment, and that […]
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This data was originally featured in the March 11th, 2026 newsletter found here: INBOX INSIGHTS: 5P Framework by Trust Insights™, B2B Marketing Writing and AI Part 1 In this week’s Data Diaries, let’s talk about data, or the lack thereof. I routinely check LinkedIn every morning to see what’s happening among my network, and I […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore the new frontier of measuring Competitive Relevance in GEO. You will discover how to master brand visibility within […]
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