In this week’s In-Ear Insights, Katie and Chris talk through a half dozen practical use cases of ChatGPT, why they work, and what you can do to make generative AI tools more useful and powerful in your own work. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio […]
Read More… from In-Ear Insights: Practical Use Cases of ChatGPT
We’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative. Here are the 11 questions we tested: 1. What do you know about marketing expert […]
Read More… from Large Language Model Bakeoff: ChatGPT, Microsoft Bing, Google Bard
INBOX INSIGHTS: Fact-Checking AI, Social Media at Conferences (3/22) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! How Do I Know if My AI Information Is Correct? Unless you’re living under a rock, you’ve probably heard a thing or two about all the advances in AI over recent […]
Read More… from INBOX INSIGHTS, March 22, 2023: Fact-Checking AI, Social Media at Conferences
In this week’s In-Ear Insights, Katie and Chris talk through how to improve your prompt engineering for large language models like ChatGPT, GPT-4, and other services through the use of the software development lifecycle. Learn how to apply the SDLC to your individual work with AI tools, and why it’s so important. Watch the video […]
INBOX INSIGHTS: Happy Fifth Birthday, Trust Insights (3/15) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! Five years of Trust Insights – Lessons Learned (Almost) On this day, five years ago, I sat in my quiet house, stared at my laptop and then…nothing. I had no idea what […]
Read More… from INBOX INSIGHTS, March 15, 2023: Happy Fifth Birthday, Trust Insights
In this week’s In-Ear Insights, Katie and Chris tackle an audience question: “Any general advice to simplify data explanations for decision makers who can’t follow a complex explanation (which always sounds like you are trying to cover for something)?” We look at what makes an explanation difficult or complex, and how to emotionally involve stakeholders […]
Read More… from In-Ear Insights: Data Storytelling and Complex Explanations
INBOX INSIGHTS: Starting Over, ChatGPT Apps (3/8) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! March 2023 One Click Poll Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month! How likely are you […]
Read More… from INBOX INSIGHTS, March 8, 2023: Starting Over, ChatGPT Apps
In this week’s In-Ear Insights, Katie and Chris talk about social media listening. What is it, and why does it sometimes fall very short of expectations? Learn what social media listening tools can and can’t do out of the box, and why expertise is mandatory to pair with even the best tools on the market. […]
INBOX INSIGHTS: Good and Bad Advice, Conventional Metrics (3/1) :: View in browser 👉 Take our Measurement Strategies for Agencies course now for free! How to Tell Good Advice From Bad Advice People are willing to tell you want to do, whether you want to hear it or not. This means we often get a […]
Read More… from INBOX INSIGHTS, March 1, 2023: Good and Bad Advice, Conventional Metrics
In this week’s In-Ear Insights, Katie and Chris discuss how to set up a testing plan for measuring ChatGPT and whether it is working for you or not. From time savings to risk mitigation, think about the different ways large language models could be improving your business, then develop a measurement plan to see if […]
Read More… from In-Ear Insights: Measuring ChatGPT Performance
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