Top 5 Problems in Taking Events Virtual
With the cancellation of nearly all live events the difference of in person versus virtual is felt by everyone who tries to put on, be part of, or attend a show. As a cynical New Englander wanting to complain about “Why Virtual Events Suck” I’m...
{PODCAST} In-Ear Insights: The Sorry State of Advertising
In this episode of In-Ear Insights, Katie and Chris tackle the sorry state of digital advertising, and advertising in general. Why is advertising so terrible? Are companies and marketers focused on the wrong metrics? What are we doing with the data we collect, and...
Recycling and Upcycling Content Marketing
In the wake of our recent webinar and AMA on content marketing and AI, one of the persistent questions folks have is, “well, what if I don’t have access to sophisticated AI tools to generate content at scale? How can I compete?”. This is a perfectly valid question,...
{PODCAST} In-Ear Insights: Dealing With Failed Analytics Projects
In this week’s In-Ear Insights, Katie and Chris discuss what to do with an analytics or data science project goes off the rails. How soon should you call a marketing analytics project a failure? What do you do once it’s clear a data research project...
{PODCAST} In-Ear Insights: Eliminating Unnecessary Reporting
In this week’s In-Ear Insights, Katie and Chris discuss unnecessary reporting. Why does this happen? What can we do to streamline our reporting processes and make sure we’re focused on the most valuable reporting and analytics first? Listen to this episode...Free Weekly Newsletter
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