{PODCAST} In-Ear Insights: Marketing Strategy on a Shoestring Budget
What data should you look at to decide marketing strategy? How do you use that data with a shoestring budget during leaner times? In this episode, Katie and Chris walk through common Google Analytics metrics that lend themselves well to marketing strategy decisions,...
Should You Do Marketing Activities for “Exposure”?
We’ve all heard it before: “It’s great exposure”, and its many variants. These requests come from fellow marketers asking for us to participate in something – speaking at a conference, writing a guest blog post, appearing on a podcast, and inevitably, the...
{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics
In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to...
Email Marketing Strategy and Insights: Your Email List Has Decayed 25% in 7 Weeks
Here’s a straightforward email marketing insight: if you’re a B2B marketer who operates in or targets the United States, chances are, your email list is severely damaged. In the last 7 weeks in the United States, unemployment claims totaled more than 33.5 million. For...
The Return of Inbound Marketing Strategy
Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing...Free Weekly Newsletter
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