INBOX INSIGHTS: Marketing Event Attendee Success Guide, Marketing Jobs (9/27):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Marketing Event Attendee Success Guide We’re in full swing of event season. People are traveling again. And, if you’re like me, you […]
Category: marketing
INBOX INSIGHTS, September 20, 2023: Revisiting Marketing Tactics and Strategies
INBOX INSIGHTS: Revisiting Marketing Tactics and Strategies (9/20):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! Re-Evaluate Your Opinions For most of my life I thought I didn’t like baked apples. Apple pie? No, thank you. Apple crisp? Pass. Apple […]
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Auditing Marketing Tactics
This content was originally featured in the August 9, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/08/inbox-insights-august-9-2023-auditing-marketing-tactics-generative-ai-for-data/. Are your marketing tactics out of date? Trying to keep up with all the changes in technology is daunting, am I right? I know that at least some of you feel this way right now because we’ve talked. You’ve shared your […]
INBOX INSIGHTS, September 13, 2023: CEOs and Generative AI, 2023 Holiday Retail Season Planning
INBOX INSIGHTS: CEOs and Generative AI, 2023 Holiday Retail Season Planning (9/13):: View in browser 👉 Get our free 2024 Marketing Planning Guide with weekly calendars for the best weeks to run major marketing campaigns! What Do CEOs Need to Do About Generative AI Employee Concerns? You’ve read plenty of articles about what C-Suite needs […]
In-Ear Insights: Who Owns Your Data?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you […]
Disclosure of AI and Protection of Copyright
Let’s briefly talk about disclosing when you use artificial intelligence (AI) to create content. Watch the video here: Can’t see anything? Watch it on YouTube here. Doing this is important for a few reasons: There are ethical considerations. You shouldn’t claim work you didn’t actually do. For example, if you use AI to write a […]
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INBOX INSIGHTS, August 30, 2023: Foundations of Innovation, AI-Driven Pumpkin Spice
INBOX INSIGHTS: Foundations of Innovation, AI-Driven Pumpkin Spice (8/30):: View in browser 👉 📕 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Innovation Starts With a Good Foundation […]
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In-Ear Insights: Gender Bias and Fairness in Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to mitigate gender bias in AI systems by assessing risk, implementing human review processes, and building an equitable company culture. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 […]
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In-Ear Insights: Analytics Use Cases for Large Language Models
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to leverage large language models like ChatGPT with your business analytics data. We talk through real examples of using AI to analyze CRM data for buyer personas, extract tables from PDFs, summarize PowerPoints into executive briefs, transform your data into […]
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INBOX INSIGHTS, August 16, 2023: Be Your Authentic Self, Marketing Jobs Recession (8/16)
INBOX INSIGHTS: Be Your Authentic Self, Marketing Jobs Recession (8/16):: View in browser 👉 📕 Get our new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of our keynote talk, the Marketing Singularity, recorded live at MAICON 2023! 📺 Be Your Authentic Self I’m […]
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