by cspenn | Feb 24, 2021 | influencer marketing, marketing, podcast
In this episode, Katie and Chris discuss the different algorithms for identifying influencers on social media services and advantages/disadvantages of each. They look at network graphing databases and how many influencer identification tools struggle to correctly...
by cspenn | Jan 13, 2021 | marketing, marketing operations, podcast, strategy
In this episode of In-Ear Insights, Katie and Chris talk through how to make marketing operations during a crisis. When big, macro events have the world talking, what’s appropriate and what’s not when it comes to marketing? How should marketing leaders...
by cspenn | Jan 6, 2021 | analytics, marketing, marketing analytics, podcast, strategy
In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to...
by cspenn | Dec 23, 2020 | management, marketing, podcast, strategy
In this week’s In-Ear Insights, Katie and Chris look at the year that was: the highs, the lows, the lessons learned. What allowed companies to survive? What doomed others? How did some of our beloved practices like forecasting fare? And what should we think...
by cspenn | Dec 22, 2020 | 12 Days of Data, careers, jobs, marketing
12 Days of Data 2020, Day 12: US Senior Marketing Jobs Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics...
by cspenn | Dec 21, 2020 | 12 Days of Data, marketing, social media
12 Days of Data 2020, Day 11: Slack and Discord Instances Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to...