In-Ear Insights: What is Generative Analytics?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative analytics, a new way to use AI to get more from your data. Discover why simply collecting data isn’t enough and how generative analytics helps you uncover actionable insights. Learn practical ways to apply this approach to your marketing efforts […]

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So What Generative AI Advanced Prompting Techniques

So What? Generative AI Advanced Prompting Techniques

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn the difference between basic and advanced prompting techniques for generative […]

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Developing a Sustainable AI Integration Strategy

Developing a Sustainable AI Integration Strategy

This data was originally featured in the July 10th, 2024 newsletter found here: INBOX INSIGHTS, JULY 10, 2024: DEVELOPING A SUSTAINABLE AI INTEGRATION STRATEGY, GHOST JOBS Well, hey there! Let’s chat about a topic that’s been buzzing around boardrooms and strategy meetings: integrating AI into your business. AI has transformative potential, but the real challenge […]

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INBOX INSIGHTS, July 17, 2024: Corporate Culture, Programming Generative AI

INBOX INSIGHTS: Corporate Culture, Programming Generative AI (7/17) :: View in browser 👉 Catch the Replay of our Generative AI for Real Estate Webinar!_ What is Corporate Culture? When I talk about integrating AI into your company, I talk about how it’s a culture shift. The response I get to that statement is usually, “What […]

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Ghost Jobs

Ghost Jobs

This data was originally featured in the July 10th, 2024 newsletter found here: INBOX INSIGHTS, JULY 10, 2024: DEVELOPING A SUSTAINABLE AI INTEGRATION STRATEGY, GHOST JOBS In this week’s Data Diaries, it’s the start of a new quarter, and that always means changes in the hiring market. However, this week let’s tackle a specific phenomenon […]

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So What How to do an audience analysis

So What? How to do an Audience Analysis

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to conduct an insightful audience analysis using valuable data […]

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In-Ear Insights Trust and Influencer Marketing Strategy

In-Ear Insights: Trust and Influencer Marketing Strategy

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crisis of trust in institutions, influencer marketing strategy, and what it means for your marketing. Learn why Gen Z gravitates toward individual influencers and away from brands. Discover how to adapt your marketing to include influencers, even if you’re not […]

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Gold Standard of Attribution

Gold Standard of Attribution

This data was originally featured in the June 26th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 26, 2024: KEEPING PROJECTS ON THE RAILS, GOLD STANDARD OF ATTRIBUTION In this week’s Data Diaries, let’s talk attribution. Wil Reynolds of Seer Interactive posted a really interesting, thoughtful article about measuring SEO and search in the age of AI, pointing […]

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