marketing Archives - Trust Insights Marketing Data & Analytics Consulting

Speakers of MarketingProfs B2B Forum 2019: A Data Dive Into #MPB2B

by cspenn | Oct 11, 2019 | conferences, events, marketing

MarketingProfs B2B Forum, the leading B2B marketing conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better ways to...

Losealikes

by John Wall | Oct 4, 2019 | machine learning, marketing, predictive analytics

On January 31, 1969 The Lompoc Record (a newspaper from Lompoc, California) carried an uncredited article from the United Press International Wire service with the Nipsey Russell-esque headline “Nets, Mets even play same way.” The author goes on to poke...

Blended Listening: An Essential Digital Marketing Analytics Technique for 2020

by cspenn | Sep 27, 2019 | analytics, marketing, marketing technology, SEO, social media

As the year winds down and we march towards 2020 (and cue all the vision/2020 puns that unclever businesses will likely concoct, coming to a corporate strategy Powerpoint near you), one of the trends we’ve spotted in audience habits is the trend towards private,...

{PODCAST} In-Ear Insights: Lead Generation and Relationship Marketing

by cspenn | Sep 25, 2019 | lead generation, marketing, podcast, strategy

In this week’s In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation...

Don’t Be Fooled. What You Need to Know About Integrations…

by John Wall | Sep 13, 2019 | automation, compliance, digital transformation, marketing, marketing technology

When working with our customers at Trust Insights we all get very excited about things like driver analysis (figuring out exactly what’s working and what to do more of) and predictive analytics (beating out your competitors by having a better view of...

{PODCAST} In-Ear Insights: Recapping #INBOUND19 and #CMWORLD

by cspenn | Sep 11, 2019 | conferences, content marketing, events, marketing, podcast, social media, speaking

In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the...