In the Headlights: November 27, 2019 Issue

In The Headlights

Here in America, it’s our Thanksgiving festival. One of the traditions of the holiday is cooking up astonishing amounts of food. We thought for this holiday, we’d share a few of Trust Insights’ favorite recipes, not for the meal itself, but for the leftovers. After all, one of our major areas of focus is helping you do more with what (data) you already have, and nothing says efficient use of resources like leftovers. Save this issue of the newsletter for the days after your next major holiday feast and put your leftovers to good use!

Katie’s Stuffing and Mashed Potatoes Waffles

Katie’s favorite leftovers question would make a great YouTube show, which we discussed recently: Will It Waffle? In her words, “Basically, anything that i can put in my waffle iron is a winner. like a turkey, mashed potato, and gravy quesadilla – add some cheese to make it stick together.”

Her favorite for the holiday season? This Thanksgiving Stuffing and Mashed Potatoes Brunch Waffle recipe, which turns leftovers into a waffle.

Chris’ Turkey Tetrazzini

Chris’ turkey tetrazzini foregoes the usual massive pile of heavy cream in favor of a can of soup. Substitute any relatively thick soup of your choosing, or even make your own with stock and the thickener of your choice to lower the calories and fat.


  • 2-3 cups chopped turkey
  • 1 box pasta, preferably farfalle, penne, or other sturdy noodle
  • 1 can condensed mushroom soup
  • 1 bag frozen mixed vegetables or 2 cups chopped vegetable leftovers
  • 1/2 cup Parmesan cheese
  • 1 cup shredded cheese
  • 1 teaspoon finely powdered garlic
  • 1 teaspoon finely powdered onion


  1. Cook the pasta to al dente in salted water and set aside. Avoid rinsing it.
  2. In a large mixing bowl, combine pasta, soup base, garlic, onion, 1 can of water from the soup can, vegetables, and turkey together. Stir thoroughly to coat everything. Add additional spices as desired, such as thyme, oregano, basil, or pepper.
  3. In a large, lubricated casserole dish, sprinkle half the cheese on the bottom in an even layer.
  4. Scoop out 1/2 of the mixture evenly. Sprinkle 1/2 of the cheese on top of the layer.
  5. Add the remaining mixture.
  6. Evenly sprinkle the Parmesan cheese atop the mixture.
  7. Cover with foil or lid and bake at 350F/175C for 30 minutes.
  8. Remove cover and bake for 10 minutes or until Parmesan cheese is golden brown.
  9. Remove from heat and allow to rest uncovered for 5 minutes, then serve and eat.

John’s Turkey Rangoons

A good leftover meal doesn’t look like the original food, so you don’t get bored of it. This recipe turns leftovers into an appealing meal or snack.


  • Leftover turkey, stuffing, and mashed potatoes
  • Wonton wrappers


  1. Chop leftovers finely and mix in a large bowl.
  2. Scoop into wonton wrappers and seal.
  3. Pan or deep fry, then serve with cranberry sauce as a garnish.

This week’s Bright Idea is our Google Analytics Channel Traffic Forecast. Planning and setting goals for 2020? One of the best ways to plan is to look ahead for what’s likely to happen. Get an AI-powered forecast of your 2020 traffic by channel, such as email, social media, organic search, etc. and then determine if your current plan matches up to what could happen.

Learn more here.

Rear View Mirror Data

In the rear view this week, we look at 2019’s news stories volume. In the past 331 days, how many news stories have we seen?

Screen Shot 2019 11 27 at 9.31.24 AM
Turn on images so you can see the chart

Using the Google News backend data, we’ve published 75.2 million news stories this year, an average of 227,000 news stories per day. Put in other terms, that’s:

  • 9,470 news stories per hour
  • 158 news stories per minute
  • 2.6 news stories per second

In the time it’s taken you to read this far in the newsletter, 474 news stories have hit the wires. What’s more interesting is that this year we’re on track for about 85 million news stories in total – a decline from 2018’s 94.2 million stories. That in turn was a decline from previous years. Why?

If you recall from previous editions of the newsletter, approximately 8-10% of content on the web is being republished now. This maps to the declines we’ve seen since 2016; as news outlets face ever-increasing pressures to reduce headcount, more content gets recycled and less net new content appears.

What’s the takeaway? While competition for eyeballs is decreasing somewhat, compared to previous years, we still compete for audiences’ attention at all-time highs in human history. The bar for attention is no longer good content or even great content, but the best content. Redouble efforts to make the best stuff possible.

Methodology: Trust Insights used Google’s GDELT BigQuery database to extract all news stories, grouped by day, since 1979. GDELT has two databases, one of historical data from 1979-2016 and 2016 onwards; we have de-duped and merged the datasets together by day. No deduplication of stories was done because many stories are syndicated, using the same content across many media outlets. The dates of the study are January 1, 1979 to November 27, 2019. The date of data extraction is November 27, 2019.

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