Marketing Analytics, Data Science and Leadership – January 27, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

Top 10 B2B Digital Marketing Trends in 2020 via @leeodden

According to ComScore, 50% plus of searches in 2020 will be from voice search, so it is in every B2B marketer’s best interests to understand how voice and even mobile optimization can make their content the best answer when customers start asking questions.

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Top 5 AI trends for 2020 via @kdnuggets

This is becoming possible because of the ability of AI tools to work quickly and accurately to collect and analyze large quantities of data.

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Why the hybrid AI compromise isn’t a solution at all via @venturebeat

If you’re truly automating things in a way that’s useful, easy to use, and of high enough quality that a great data scientist would appreciate, you’re solving the problem.

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Here Is How Artificial Intelligence Can Make Blogging More Productive via @smartdataco

Most of these tools include NLP or natural Language processing tools which help companies audit the existing content marketing strategies.

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