Marketing Analytics, Data Science and Leadership – May 4, 2020 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.

Facebook will soon allow creators and small businesses charge for live events
via @AiishaMalik1

Facebook announced that creators and small businesses will soon be able to charge users for access to broadcasts and live events. The social media giant says this can be used to offer online performances or professional conferences. It can also be used by people who want to offer cooking classes or other forms of learning.

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Zillow now lets you e-sign your leases
via @venturebeat

By allowing landlords to upload leases, and send them to the renter to sign through a single platform, this pretty much closes the loop on virtual rentals, on what is among the largest rental marketplaces in the U.S. When the tenant receives the lease from their landlord, they log into their Zillow account, type in their name, and the tool generates a generic signature for illustrative purposes.

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Red Hat tackles complex virtualization, scaling questions through OpenShift automation boost 
via @SiliconANGLE

As the world tackles a global pandemic, the conversation around the practical implications of virtualization and scaling of enterprises is being tested like no other time. Companies are wrestling with many questions such as, how much consistency does there need to be from all of the options within cloud, hybrid cloud, multicloud, and on-premises environments?

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COVID-19 Accelerates Digital Transformation
via @ericschwartzman

Advertising by itself is not desirable, but in the context of useful editorial content it is, which is why creating useful, engaging content that’s different from marketing copy is so important.

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L’Oréal USA Creates 8 Custom-Branded AR Lenses for Snap Camera Desktop App Adweek
via @adweek

Offering the first beauty lenses for Snap Camera means that we can provide our consumers with a new and engaging way to experience our products and brandsand a no-fuss addition to their at-home beauty routine, at the ready for their next video chat.

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