Marketing Analytics, Data Science and Leadership – July 5, 2021 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

The Role of Data Science in Improving Customer Satisfaction via @RWW

This shows a shift towards a more data-based approach to customer service, and more companies are utilizing analytics to get closer to customers.

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How Accelerated Computing Is Transforming Data Science via @insidebigdata

Getting data science outputs into production, where they can impact a business, isn’t always straightforward, data science software firm Anaconda said in the report that surveyed 2,360 people globally.

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Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise via @justinlugbill

For example, which of the below statements leave you with the most positive emotions when communicating via data storytelling?

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6 Ways to Calculate Engagement Rate on Social Media (Free Calculator) via @lazydaycool

Engagement rate is a metric that measures the amount of interaction social content earns relative to reach or other audience figures.

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