Marketing Analytics, Data Science and Leadership – October 4, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

What Are Sessions in Google Analytics via @semrush

A session collects every interaction a user makes on your website within a certain time frame, including the number of pages the user visited or how much time the user spent on each page.

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Measure Ad Blocker Impact With Server-side GTM via @SimoAhava

With this method, you could selectively block your Server tags from firing if the user is using an ad blocker.

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Call Tracking for Google Ads & SEO: Convert Leads Faster [Webinar] vis @hethr_campbell

Google Analytics, although it’s excellent in terms of being able to get that data, it doesn’t provide the context for the calls themselves.

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When a PR Firm Uses Terrible Business Development Tactics via @spinsucks

This is not a valid tactic, even if the audience is perfect for the client’s business.

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