Marketing Analytics, Data Science & Leadership – November 15, 2021

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science, and leadership you should be reading.

TikTok Ads Guide: How They Work Cost and Review Process [ Examples] via @HubSpot

It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands.

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17 Free Online Marketing Courses to Learn Digital Marketing via @RebLiew

We asked Twitter users to recommend their favorite free digital marketing courses and received over a hundred replies.

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PR News via Times They Are A-Changin at the New York Times via @odwyerpr

The new company named Kyndryl, which generated 25 percent of IBMs $74B revenues last year, began trading on the Big Board on Nov. 4 and opened at $28.50.

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How to Create a Buyer Persona (Free Buyer/Audience Persona Template) via @hootsuite

Defining a buyer persona—also called a customer persona, audience persona, or marketing persona—will help you target your ideal customer.

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