INBOX INSIGHTS, July 2, 2025: Wishing You a Happy and Safe Fourth - Trust Insights Marketing Analytics Consulting

INBOX INSIGHTS: Wishing You a Happy and Safe Fourth (2025-07-02) :: View in browser

👉 Download our new, free AI-Ready Marketing Strategy Kit!

INBOX INSIGHTS: Wishing You a Happy and Safe Fourth (2025-07-02)

Watch this video on YouTube

Keep it Simple, Keep it Fun: Your Last-Minute Guide to a Flawless 4th of July BBQ

No hard sell this week. No lessons about building a foundation before introducing new tech. No 5Ps. This week is a big vacation week in the United States, so let’s keep it light. Enjoy your break if you’re fortunate enough to take one this week.

With the Fourth of July upon us, many of you are kicking back, relaxing, and enjoying a well-deserved vacation. The last thing you need is a complicated to-do list for your holiday cookout.

The Only BBQ Tips You Actually Need

Keep it stupid simple. You don’t need 47 different dishes. Get good burgers, decent hot dogs, maybe a pasta salad that doesn’t come from a box. Done. Fruit if you’re feeling fancy.

Prep the night before or suffer. Chop stuff, make burger patties, check lists. Future you will either thank present you or curse your name—your choice.

Check your grill. Nothing kills a party faster than a cold grill and having to frantically call neighbors asking if they have charcoal.

Get more ice. More than you need. It melts fast, and warm drinks on a hot day are a bummer.

Three Recipes That Won’t Stress You Out

Easy Peasy Burgers

Get 80/20 ground beef. Add salt, pepper, garlic powder. Form patties. Don’t overthink it. Grill 4-5 minutes per side. Set up a toppings bar so people stop asking you to customize their order.

Caprese Pasta Salad

AKA “Looks Fancy But Takes 10 Minutes.” Cook pasta, drain, and let cool. Add cherry tomatoes, mozzarella balls, basil, and balsamic dressing. Toss. Refrigerate. Watch people assume you’re some kind of culinary genius.

Grilled Watermelon

Cut watermelon into thick slices. Brush with olive oil. Grill 2-3 minutes per side. Drizzle with honey if you’re feeling fancy. It’s weird, it’s delicious, and everyone will ask for the “recipe.”

Look, your guests won’t remember if the napkins matched the tablecloth. They’ll remember if you were stressed out the whole time or if you actually hung out and had fun with them.

Happy 4th, everyone! Try not to set anything on fire (except the grill).

We’re taking time this week to reset and plan ahead. Stay tuned for some great new content, courses, and offerings in Q3!

In the meantime, feel free to join our free Slack group, Analytics for Marketers.

– Katie Robbert, CEO

July 2025 One Click Poll

Please click/tap on just one answer – this is our monthly survey to see how we’re doing, so please do take it each month!

How likely are you to recommend Trust Insights as a consulting firm to someone in the next 90 days?

Do you have a colleague or friend who needs this newsletter? Send them this link to help them get their own copy:

https://www.trustinsights.ai/newsletter

This week, the In-Ear Insights podcast is on break.

Last time on So What? The Marketing Analytics and Insights Livestream, we looked at creating bonus content for your podcast. Catch the episode replay here!

This week on So What?, we’re on holiday break, but you can catch back episodes. Are you following our YouTube channel? If not, click/tap here to follow us!

Here’s some of our content from recent days that you might have missed. If you read something and enjoy it, please share it with a friend or colleague!

Take your skills to the next level with our premium courses.

Get skilled up with an assortment of our free, on-demand classes.

You could be reaching 32k+ marketers, analysts, data scientists, and executives directly with your ad. Want to learn more? Reach out and contact us.

In this week’s Data Diaries, let’s have some holiday fun. Katie asked for a fun correlation analysis to understand how timely trends could be validated – does one thing correlate to another, accounting for time shifts?

Here’s the trends we want to know:

hospital near me
ER near me
fireworks for sale near me
fireworks near me
liquor store near me

The theme, in case you were wondering, is fairly apparent from the data.

Now, we could just go to Google Trends and look at a chart, but one of the cardinal rules of trends analysis is that we never, ever eyeball trends. That’s a terrible practice, because our eyes are not designed to interpret data like that:

Instead, we should use statistics software. But wait, you might say, I don’t have statistics software. Or even if I did, I wouldn’t know how to use it.

This is where generative AI can help – but not regular AI. Regular generative AI can’t do math. We’ve said that forever, and it’s still true. However, Google’s Colab – their data science software – now has Gemini built into it. So we can have it write the statistics software for us.

Let’s load these 5 Google Trends, exported as a single CSV, into Colab and prompt it like this:

Trend Analysis: inspect the following 5 year timeframe CSV to identify trends using correlation – auto correlation, cross correlation, time shifting, time offset. Do individual cross correlations, then group into two sets: cause and effect. The cause trends are fireworks near me, fireworks for sale near me, liquor store near me. The effect trends are hospital near me, ER near me. Do ACF and CCF on the cause and effect trends. Present your conclusions and visualizations of each. Use the appropriate calculation for the dataset in terms of correlation – pearson, spearman, kendall-tau are all good candidates. Determine which is the best choice.

Colab will attempt to write the necessary code from our prompt – which is why we need to be clear and specific – and give us a result.

What do we get as a result?

The clearest, strongest correlation is between liquor store near me and hospital near me, with a 0.65 correlation (very strong!) and an offset of approximately 1.5 weeks. That is to say, people searching for liquor store near me strongly correlate with people searching for hospital near me a week and a half later.

There’s a less significant but still present correlation between the overall causes and effects.

Two key takeaways here: first, if you don’t own stats software or you don’t know how to use it, use an AI tool that can do the stats for you!

Second: please be safe. Alcohol and fireworks don’t mix well, as we have seen in the data.

Happy Independence Day to all who observe it!

Here’s a roundup of who’s hiring, based on positions shared in the Analytics for Marketers Slack group and other communities.

Are you a member of our free Slack group, Analytics for Marketers? Join 3000+ like-minded marketers who care about data and measuring their success. Membership is free – join today. Members also receive sneak peeks of upcoming data, credible third-party studies we find and like, and much more. Join today!

Imagine a world where your marketing strategies are supercharged by the most cutting-edge technology available – Generative AI. Generative AI has the potential to save you incredible amounts of time and money, and you have the opportunity to be at the forefront. Get up to speed on using generative AI in your business in a thoughtful way with our workshop offering, Generative AI for Marketers.

Workshops: Offer the Generative AI for Marketers half and full day workshops at your company. These hands-on sessions are packed with exercises, resources and practical tips that you can implement immediately.

👉 Click/tap here to book a workshop

Where can you find Trust Insights face-to-face?

AFT, Washington DC, July 2025
AMA Pennsylvania, York, August 2025
SMPS, Denver, October 2025
MAICON, Cleveland, October 2025
MarketingProfs B2B Forum, Boston, November 2025

Going to a conference we should know about? Reach out!

Want some private training at your company? Ask us!

First and most obvious – if you want to talk to us about something specific, especially something we can help with, hit up our contact form.

Where do you spend your time online? Chances are, we’re there too, and would enjoy sharing with you. Here’s where we are – see you there?

Read our disclosures statement for more details, but we’re also compensated by our partners if you buy something through us.

Check out our new AI news roundup newsletter over on Substack! Get the AI news that matters to you – completely free.

Here’s the first issue!

Some events and partners have purchased sponsorships in this newsletter and as a result, Trust Insights receives financial compensation for promoting them. Read our full disclosures statement on our website .

Thanks for subscribing and supporting us. Let us know if you want to see something different or have any feedback for us!

Need help with your marketing AI and analytics?

Leave a Reply Cancel reply

Subscribe to our Weekly Newsletter

Pin It on Pinterest