Category: predictive analytics

Are you using your demographic data 10

Avoiding Kennel Cough with Predictive Analytics

Posted on July 2, 2018 by Christopher Penn

For those who observe, we wish you a safe, happy, healthy Fourth of July week. In the spirit of keeping things a little lighter as people travel and vacation, we thought we’d turn our attention to a problem dog owners face every year: kennel cough. When do people search for kennel cough the most? Of […]

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Are you using your demographic data 2

Issues with Predictive Analytics

Posted on June 29, 2018 by Katie Robbert

Marketers should be using predictive analytics to help plan out their tactics, specifically their content marketing. But what are the issues with predictive analytics when it comes to marketing planning? Predictive analytics is a hot topic. We spend a lot of time talking about how beneficial predictive analytics can be to our business decisions but […]

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