data science Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Behind The Scenes Instagram Data

by cspenn | Feb 17, 2021 | data science, instagram, podcast, social media

In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note...

{PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers

by cspenn | Nov 25, 2020 | analytics, data science, podcast

In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what...

{PODCAST} In-Ear Insights: Avoiding Data-Driven Marketing Traps

by cspenn | Nov 11, 2020 | data science, marketing, podcast

In this episode of In-Ear Insights, Katie and Chris dig into this key question: is there such a thing as being too data-driven? “I’m not sure if you and I have discussed this in the past but it’s been on my mind a lot lately, and I’m not sure...

Business Analytics 101: How To Monitor Business Trends

by cspenn | Sep 23, 2020 | analytics, business analytics, data science, marketing, marketing technology, predictive analytics

In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help?...

Pumpkin Spice Data Analytics, 2020 Edition

by cspenn | Aug 28, 2020 | analytics, data science, fun, market research

Last year, we examined the wonder that is pumpkin spice, to learn what foods contained actual pumpkin spices. It’s been a year since then; what’s changed, if anything? Market Interest First, before we dig in, let’s look at pumpkin spice itself. The topic of pumpkin...

{PODCAST} In-Ear Insights: When Algorithm Choices Go Wrong

by cspenn | Aug 19, 2020 | artificial intelligence, data science

In this week’s In-Ear Insights, Katie and Chris discuss what happens when junior or naive AI engineers or data scientists make bad choices for algorithms. Using an example from a writing analysis website, we discuss what went wrong, what an appropriate choice...