data science Archives - Trust Insights Marketing Data & Analytics Consulting

[PODCAST] In-Ear Insights: How To Plan for Chatbots

by cspenn | Mar 13, 2019 | artificial intelligence, chatbots, customer experience, data science, marketing

In this episode of In-Ear Insights, listen as Katie and Chris discuss chatbots in marketing. What are chatbots good at? What are they bad at? Will chatbots take your job? How do you build the training library of questions a chatbot should answer? Katie and Chris also...

[PODCAST] In-Ear Insights: Data Visualization Tips and Tricks

by cspenn | Feb 20, 2019 | analytics, data science, marketing

In this episode of In-Ear Insights, Katie and Chris talk about how to work with data and visualize it more effectively. Data visualization is a skill not taught in schools, and it’s equal part art and science. Tune in to hear their tips about what’s the...

[PODCAST] In-Ear Insights: AI for Marketers

by cspenn | Feb 6, 2019 | artificial intelligence, data science, marketing, podcast

In this week’s In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they discuss the release of Chris’ latest book, AI for Marketers (Second Edition). Learn what’s in the book, which jobs will be taken by robots, and how to set up...

Cognitive Marketing at IBM THINK 2019

by cspenn | Jan 31, 2019 | artificial intelligence, conferences, data science, IBM, marketing, marketing technology

IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I’m honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be...

[PODCAST] In-Ear Insights: AI for Digital Marketing Leaders

by cspenn | Dec 5, 2018 | artificial intelligence, data science, machine learning, marketing

In this episode, listen to co-founder Christopher Penn’s keynote address to the FUSE Digital Marketing Summit, an elite, invitation-only event for CMOs and top marketing leaders. Hear what leaders heard about adapting their organizations for AI, learning...

[PODCAST] In-Ear Insights: What Is Machine Learning?

by cspenn | Oct 31, 2018 | artificial intelligence, data science, machine learning

In this week’s episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they tackle the basics of machine learning and artificial intelligence. What is machine learning? How is it different from artificial intelligence? What are good and...