Attribution Part 2: Source Codes and Reconciliation
This is the second part in a series on attribution. For an explanation of what attribution is, start out with Part 1 here. Ok, now that you know what Attribution is, this post will show you how to get started. This is where most companies should begin if they are...
Instagram Brand Engagement: The Latest Statistics
One of the most popular recurring questions in digital marketing communities (such as our Analytics for Marketers Slack group) is whether X or Y platform’s engagement rates have changed. After nearly a decade of urging, brands have taken engagement to heart as the...
Helping the LGBTQIA+ Community Analyze Hate Crimes for #PrideMonth
Back in 2015, I worked with the IBM Watson Analytics team to promote the idea of the citizen analyst, the average citizen who could do data analysis in support of causes they care about. The concept was solid: given the right tools, people could help understaffed and...
{PODCAST} In-Ear Insights: Corporate Social Responsibility and Social Good
In this week’s In-Ear Insights, Katie and Chris discuss corporate social responsibility, social good, and ways of making a difference that don’t necessarily involve large financial contributions to causes. Listen in for an upcoming example of how Trust...{PODCAST} In-Ear Insights: When Not to Use Google Data Studio Dashboards
In this episode of In-Ear Insights, Katie and Chris discuss when dashboards like Google Data Studio are the best choice and especially when they’re not the best choice for getting insights out of data. What do dashboards do well, and what do they do poorly?...Free Weekly Newsletter
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