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Marketing Analytics, Data Science and Leadership – October 28, 2019 Week In Review

by Katie Robbert | Oct 28, 2019 | data science, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Everything a Data Scientist Should...

{PODCAST} In-Ear Insights: Nontraditional Data Sources

by cspenn | Oct 16, 2019 | data science, machine learning, marketing, podcast

In this episode of In-Ear Insights, Katie and Chris discuss what to do when you data sources off the beaten path. What if the data you have doesn’t answer the questions you have? Where do you go to get such data? Listen in as they explore Mastodon,...

Pumpkin Spice Data Analytics

by cspenn | Aug 29, 2019 | analytics, data science, fun, visualization

One of the most hotly debated topics in autumn is, of course, the existence of pumpkin spice everything – from pumpkin spice lattes and coffee drinks to absurd parodies like pumpkin spice brake pads. Some people love it, while other people hate it; pumpkin spice...

Marketing Analytics, Data Science and Leadership – August 26, 2019 Week In Review

by Katie Robbert | Aug 26, 2019 | data science, Uncategorized, week in review

5 Ways Your AI Projects Fail, Part 4: Modeling-Related AI Failures

by cspenn | Aug 23, 2019 | artificial intelligence, data science, machine learning, marketing

Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...

The Speakers of INBOUND 2019 : A Data Dive

by cspenn | Aug 21, 2019 | conferences, data science, events, marketing

INBOUND, Hubspot’s annual mega-marketing and user conference, is just around the corner. One of our favorite pastimes at Trust Insights is to understand what’s on the minds of industry leaders as conference season rolls around, and there are few better...