data science Archives - Trust Insights Marketing Analytics Consulting

Pumpkin Spice Data Analytics, 2020 Edition

by cspenn | Aug 28, 2020 | analytics, data science, fun, market research

Last year, we examined the wonder that is pumpkin spice, to learn what foods contained actual pumpkin spices. It’s been a year since then; what’s changed, if anything? Market Interest First, before we dig in, let’s look at pumpkin spice itself. The topic of pumpkin...

{PODCAST} In-Ear Insights: When Algorithm Choices Go Wrong

by cspenn | Aug 19, 2020 | artificial intelligence, data science

In this week’s In-Ear Insights, Katie and Chris discuss what happens when junior or naive AI engineers or data scientists make bad choices for algorithms. Using an example from a writing analysis website, we discuss what went wrong, what an appropriate choice...

{PODCAST} In-Ear Insights: Should AI Adopt a Clinical Trials Process?

by cspenn | Aug 5, 2020 | artificial intelligence, data science, machine learning

In this week’s In-Ear Insights, Katie and Chris discuss the current state of AI deployment. Companies are rushing ahead to put models and algorithms into action with little to no due diligence, and the consequences can be disastrous. Should AI adopt a practice...

{PODCAST} In-Ear Insights: Data-Driven Decisions and Social Good

by cspenn | Jun 3, 2020 | data analytics, data science, podcast, social good

In this week’s In-Ear Insights, Katie and Chris look at the upcoming release of hate crime data analysis and broader implications. When data collection is flawed or missing, how do you still make decisions? What do you do when you have to do something because...

${PODCAST} In-Ear Insights: Math Skills for Marketing Analytics$

{PODCAST} In-Ear Insights: Math Skills for Marketing Analytics

by cspenn | May 27, 2020 | analytics, data science, marketing, marketing analytics

In this week’s In-Ear Insights, Katie and Chris discuss math. Specifically, what are the math skills that marketers of all stripes, but especially those who have an interest in marketing analytics, marketing data science, and machine learning/AI applied to...

{PODCAST} In-Ear Insights: Transparency in Research and Data

by cspenn | May 20, 2020 | data science, market research, podcast

In this week’s In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact...