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Case Study: Using Influencer Identification Data to Build Audience

by cspenn | Apr 28, 2021 | data science, influencer marketing, marketing, marketing analytics

One of the challenges of marketing data is putting it to use. It’s fine to run reports and provide analysis, but if you don’t make decisions with your data, if you don’t change what you’re doing, then the data is of limited value. What does it look like when we put...

So What? How do I clean and prep my data for analysis – part 3

by Katie Robbert | Feb 12, 2021 | data analytics, data science, So What? Live Stream

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on Facebook Live or YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we focus on bringing the data set...

So What? How do I clean and prep my data for analysis – part 2

by Katie Robbert | Feb 5, 2021 | data analytics, data science, So What? Live Stream

{PODCAST} In-Ear Insights: What to Do When Data Doesn’t Have Answers

by cspenn | Nov 25, 2020 | analytics, data science, podcast

In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what...

{PODCAST} In-Ear Insights: Avoiding Data-Driven Marketing Traps

by cspenn | Nov 11, 2020 | data science, marketing, podcast

In this episode of In-Ear Insights, Katie and Chris dig into this key question: is there such a thing as being too data-driven? “I’m not sure if you and I have discussed this in the past but it’s been on my mind a lot lately, and I’m not sure...