by cspenn | Feb 17, 2021 | data science, instagram, podcast, social media
In this week’s episode, Katie and Chris preview the rough draft of an upcoming talk for the Agorapulse Instagram summit. Go behind the scenes on the talk, the research that went into it, and how we take data and try to make a coherent story about it. Please note...
by cspenn | Nov 25, 2020 | analytics, data science, podcast
In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what...
by cspenn | Nov 11, 2020 | data science, marketing, podcast
In this episode of In-Ear Insights, Katie and Chris dig into this key question: is there such a thing as being too data-driven? “I’m not sure if you and I have discussed this in the past but it’s been on my mind a lot lately, and I’m not sure...
by cspenn | Sep 23, 2020 | analytics, business analytics, data science, marketing, marketing technology, predictive analytics
In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help?...
by cspenn | Aug 28, 2020 | analytics, data science, fun, market research
Last year, we examined the wonder that is pumpkin spice, to learn what foods contained actual pumpkin spices. It’s been a year since then; what’s changed, if anything? Market Interest First, before we dig in, let’s look at pumpkin spice itself. The topic of pumpkin...
by cspenn | Aug 19, 2020 | artificial intelligence, data science
In this week’s In-Ear Insights, Katie and Chris discuss what happens when junior or naive AI engineers or data scientists make bad choices for algorithms. Using an example from a writing analysis website, we discuss what went wrong, what an appropriate choice...