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The Death of the Citizen Data Scientist

by cspenn | Jan 24, 2020 | data analytics, data science

For years, companies big and small in the analytics, data science, and machine learning space have been advocating for the citizen data scientist. I’m sad to say that the concept is more or less dead. What is a Citizen Data Scientist? As far back as 2015, IBM...

{PODCAST} In-Ear Insights: Marketing Analytics Skills and Techniques

by cspenn | Jan 22, 2020 | analytics, data analytics, data science, marketing analytics

In this week’s In-Ear Insights, Katie and Chris discuss marketing analytics skills and techniques. Why don’t more people use their data? Why are analytics and data science skills so siloed and so under-utilized in organizations? From examples using Chinese...

12 Days of Data, Day 1: Facebook Brand Engagement Statistics for Unpaid Content

by cspenn | Dec 9, 2019 | 12 Days of Data, data science, facebook

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...

12 Days of Data: Introduction

by cspenn | Dec 6, 2019 | data science, insights, marketing

As part of the year end season, we’re taking a fresh look at our data from all of 2019 over the next 12 days as part of our 12 Days of Data. Can’t see anything? Watch it on YouTube here. If you’ve been wondering how much content has been republished...

Marketing Analytics, Data Science and Leadership – October 28, 2019 Week In Review

by Katie Robbert | Oct 28, 2019 | data science, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. Everything a Data Scientist Should...

{PODCAST} In-Ear Insights: Nontraditional Data Sources

by cspenn | Oct 16, 2019 | data science, machine learning, marketing, podcast

In this episode of In-Ear Insights, Katie and Chris discuss what to do when you data sources off the beaten path. What if the data you have doesn’t answer the questions you have? Where do you go to get such data? Listen in as they explore Mastodon,...