In this week’s Data Diaries, let’s continue our series on the Citizen Analyst. Part 1 is available here. So, what does a citizen analyst do? In short, they’re data analysts and data scientists that pick up causes or things they’re passionate about and use their skills to understand them better, then take action on the data. […]
This post was originally featured in the 2/11/2026 newsletter found here: INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 Why Generic AI Training Fails I’ve spent a lot of time lately talking to CEOs who are frustrated. They’ve done the “right” things. They’ve signed the enterprise contracts for the latest LLMs. They’ve […]
This post was originally featured in the 2/11/2026 newsletter found here: INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 In this week’s Data Diaries, we’re going to revisit something from the archives that Katie wanted to dust off. Back in 2015 when I first started working with IBM (back then, it was […]
This data was originally featured in the February 4th, 2026 newsletter found here: INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report In this week’s Data Diaries, let’s take a look at what’s happening in the job market. With the federal government shutdown as of the time of this writing, we have to focus on private […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we break down the latest LinkedIn algorithm updates and how they utilize advanced language models to rank your content. You’ll […]
Read More… from So What? Analyzing Your LinkedIn Strategy with Agentic AI
This data was originally featured in our October 8th, 2025 newsletter here:INBOX INSIGHTS, October 8, 2025: Lost the Plot on Planning, AI For Data Analysis, Part 1 In this week’s Data Diaries, let’s talk about using AI intelligently with data analysis. We’ve shared many times, including on last week’s livestream, about how tools like Google […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, […]
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INBOX INSIGHTS: Lost the Plot on Planning, AI For Data Analysis, Part 1 (2025-10-08) :: View in browser 👉 Ready to lead AI? Register for our new course, the AI-Ready Strategist! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 We’ve Lost the Plot on Planning- Part 1 I’ve been in a lot […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to extract insights from qualitative data with AI. Discover […]
Read More… from So What? How to Extract Insights from Qualitative Data With AI
INBOX INSIGHTS: AI Integration, Google Tag Gateway (2025-07-30) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Where to Start with AI Integration Last month, I watched a friend’s team spend three weeks trying to connect their new lead scoring […]
Read More… from INBOX INSIGHTS, July 30, 2025: AI Integration, Google Tag Gateway
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