In this episode of In-Ear Insights, Katie and Chris tackle a listener question: what do you do when a key stakeholder asks for metrics that don’t exist? How do you come up with answers that satisfy the intent of the question, and how do you present to the stakeholder when something just isn’t possible? Tune […]
In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third-party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming years, […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep from the life or death world of healthcare, and what aspects don’t apply to the realm of marketing? Learn some best practices for A/B testing when […]
In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to find out the results of a survey and how content strategy […]
In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a practical use for attribution analysis when it comes to making very […]
In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be greatly misleading and what alternatives exist for robust, real measurement of […]
In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what your options are, and what might have gone wrong that led to the situation. If you’ve […]
Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of video content exist for the platform. The question marketers […]
In this episode of In-Ear Insights, Katie and Chris discuss the newly-released Google Analytics 4. At a high level, what should marketers be thinking about? How soon should they migrate? Are some companies better suited for it than others? All these questions and more answered in this episode. Watch the video here: Can’t see anything? […]
In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help? What do you, a marketer and business analyst, need to know? To answer this […]
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