analytics Archives - Trust Insights Marketing Data & Analytics Consulting

Marketing Analytics, Data Science and Leadership: April 22, 2019 Week In Review

by Katie Robbert | Apr 22, 2019 | analytics, management, marketing, SEO, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Doctor Is in: What HIPAA Compliance...

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

by cspenn | Apr 12, 2019 | analytics, artificial intelligence, content, data science, machine learning, marketing, Marketing Insights, marketing technology, predictive, predictive analytics

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...

{PODCAST} In-Ear Insights: Fixing The Marketing Funnel

by cspenn | Apr 3, 2019 | analytics, marketing, marketing technology, strategy

In this episode of In-Ear Insights, Katie and Chris take you behind the scenes as they examine first quarter marketing data. Listen in as they audit Trust Insights’ own marketing data, identify weak spots, determine a course of action, and look at ways to gather...

New Research: Social Media Influencer Benchmarks for Instagram, Facebook, and Twitter

by cspenn | Mar 15, 2019 | analytics, marketing, Marketing Insights, social media

For our one-year anniversary, we contemplated many ways to celebrate. Cake. Self-indulgent blog posts filled with navel gazing. Office party. All the things companies normally do to celebrate a milestone. The catch is, of course, that these things matter to no one...

When charts go wrong and how to fix them

by Katie Robbert | Mar 8, 2019 | analytics, insights, marketing

We’re far from perfect and we don’t always get things right the first time. We’re continually learning from our mistakes with the goal of personal and professional growth. At Trust Insights, we strongly believe in our core values in want to live up...

How Much Do Hashtags Matter on Facebook and Instagram?

by cspenn | Feb 22, 2019 | analytics, facebook, instagram, marketing, Marketing Insights, social media

One of the perennial questions asked by social media marketers is, how much do hashtags matter? Should we use them? How many? After all, we’ve all see Instagram posts that are #unreadable #because #of #how #many #hashtags #are #crammed #into #the #post. Is this...