analytics Archives - Trust Insights Marketing Data & Analytics Consulting

{PODCAST} In-Ear Insights: Building Better Analytics Dashboards at #MPB2B

by cspenn | Oct 30, 2019 | analytics, dashboards, google data studio, marketing, marketing technology, podcast

In this week’s In-Ear Insights, we present the full session audio from our talk at the MarketingProfs B2B Forum 2019 on how to build better analytics dashboards and reports with data storytelling and analytics frameworks. Listen in for key principles, and if...

Blended Listening: An Essential Digital Marketing Analytics Technique for 2020

by cspenn | Sep 27, 2019 | analytics, marketing, marketing technology, SEO, social media

As the year winds down and we march towards 2020 (and cue all the vision/2020 puns that unclever businesses will likely concoct, coming to a corporate strategy Powerpoint near you), one of the trends we’ve spotted in audience habits is the trend towards private,...

Instagram TV: The Latest Research into 2019 IGTV Stats

by cspenn | Sep 20, 2019 | analytics, instagram, research

Instagram TV is the newest of Facebook’s digital properties, a place for users to post longer-form videos. Instagram TV, or IGTV, allows regular users to post videos up to 10 minutes, while verified users can post videos up to 60 minutes in length. Users who follow...

#INBOUND19 and #CMWorld 2019: A Visualized Data Recap

by cspenn | Sep 6, 2019 | analytics, conferences, events, machine learning, marketing technology

One of the biggest weeks in marketing events is over as INBOUND and Content Marketing World (CMWORLD) come to a close. Rather than rehash the common themes of both events, we thought it appropriate to analyze audience reactions to both. Let’s see both events by...

Pumpkin Spice Data Analytics

by cspenn | Aug 29, 2019 | analytics, data science, fun, visualization

One of the most hotly debated topics in autumn is, of course, the existence of pumpkin spice everything – from pumpkin spice lattes and coffee drinks to absurd parodies like pumpkin spice brake pads. Some people love it, while other people hate it; pumpkin spice...

Understanding Goals, KPIs, and Metrics

by Katie Robbert | Jul 19, 2019 | analytics, planning

The challenge with marketing data is making sure you are tracking metrics that demonstrate ROI. It’s easy to get lost in piles of unorganized data – like someone backing the truck up and pouring data all over your desk. How do we get organized and make our...