analytics Archives - Trust Insights Marketing Data & Analytics Consulting

{PODCAST} In-Ear Insights: Quarterly Review and Planning

by cspenn | Jul 3, 2019 | analytics, management, marketing, Marketing Insights, planning, podcast

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s...

Instagram Brand Engagement: The Latest Statistics

by cspenn | Jun 27, 2019 | analytics, data science, facebook, instagram, marketing, social media

One of the most popular recurring questions in digital marketing communities (such as our Analytics for Marketers Slack group) is whether X or Y platform’s engagement rates have changed. After nearly a decade of urging, brands have taken engagement to heart as the...

{PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers

by cspenn | Jun 12, 2019 | analytics, facebook, influencer marketing, instagram, marketing, podcast

In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is...

Fun with Forecasting: Cheese of the Week Predictive Analytics

by cspenn | Jun 4, 2019 | analytics, machine learning, marketing, Marketing Insights, predictive

Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance...

Marketing Analytics, Data Science and Leadership: April 22, 2019 Week In Review

by Katie Robbert | Apr 22, 2019 | analytics, management, marketing, SEO, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. The Doctor Is in: What HIPAA Compliance...

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

by cspenn | Apr 12, 2019 | analytics, artificial intelligence, content, data science, machine learning, marketing, Marketing Insights, marketing technology, predictive, predictive analytics

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...