Stop Restarting Your AI Initiatives The model release calendar is not your project plan. You are not behind on AI. You are restarting on AI. I say that to leaders who tell me they feel behind, which is most of them right now. They are anxious about the next model. They are anxious about whatever […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we explore how to analyze AI visibility versus human search using actual website data to optimize your content strategy. Discovering […]
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This data was originally featured in the March 4th, 2026 newsletter found here: INBOX INSIGHTS: 7D AI Product Launch Framework, Citizen Analyst Part 4 In this week’s Data Diaries, we’ll finish up our series on the Citizen Analyst. The first three parts are here. Last time, we looked at the transformation of raw data into […]
In this week’s Data Diaries, let’s continue our series on the Citizen Analyst. Part 1 is available here. So, what does a citizen analyst do? In short, they’re data analysts and data scientists that pick up causes or things they’re passionate about and use their skills to understand them better, then take action on the data. […]
This post was originally featured in the 2/11/2026 newsletter found here: INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 Why Generic AI Training Fails I’ve spent a lot of time lately talking to CEOs who are frustrated. They’ve done the “right” things. They’ve signed the enterprise contracts for the latest LLMs. They’ve […]
This post was originally featured in the 2/11/2026 newsletter found here: INBOX INSIGHTS: Why Generic AI Training Fails, Citizen Analyst Part 1 In this week’s Data Diaries, we’re going to revisit something from the archives that Katie wanted to dust off. Back in 2015 when I first started working with IBM (back then, it was […]
This data was originally featured in the February 4th, 2026 newsletter found here: INBOX INSIGHTS: Who Owns AI, Marketing Jobs Report In this week’s Data Diaries, let’s take a look at what’s happening in the job market. With the federal government shutdown as of the time of this writing, we have to focus on private […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode, we break down the latest LinkedIn algorithm updates and how they utilize advanced language models to rank your content. You’ll […]
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This data was originally featured in our October 8th, 2025 newsletter here:INBOX INSIGHTS, October 8, 2025: Lost the Plot on Planning, AI For Data Analysis, Part 1 In this week’s Data Diaries, let’s talk about using AI intelligently with data analysis. We’ve shared many times, including on last week’s livestream, about how tools like Google […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss effective reporting and creating reports that tell a story and drive action using user stories and frameworks. You will understand why data dumping onto a stakeholder’s desk fails and how to gather precise reporting requirements immediately. You will discover powerful frameworks, […]
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