analytics Archives - Trust Insights

Deep Dive Episode: 2019 Marketing Planning

by cspenn | Oct 10, 2018 | analytics, management, marketing, planning, predictive, predictive analytics

In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the...

Deep Dive Episode: Predictive Analytics at INBOUND18

by cspenn | Sep 19, 2018 | analytics, artificial intelligence, conferences, podcast, predictive, predictive analytics

In today’s episode of In-Ear Insights, listen in to CEO Katie Robbert’s talk at this year’s INBOUND18 conference. Katie covers the spectrum of predictive analytics – what it is, why it matters, and how to get started. Enjoy the talk, and if you...

INBOUND 2018 Recap

by Katie Robbert | Sep 10, 2018 | analytics, events, marketing, predictive, predictive analytics

We had the pleasure of attending and speaking at INBOUND18, inbound marketing’s signature annual conference put on by Hubspot. This year’s event featured speakers from across the marketing spectrum. Let’s take a quick walk through some of what the...

Deep Dive Episode: What is Data Science?

by cspenn | Aug 29, 2018 | analytics, artificial intelligence, data science, podcast, strategy

In this episode of In-Ear Insights, listen as CEO Katie Robbert and Christopher Penn discuss the ins and outs of data science, answering questions such as: What is data science? What does a data scientist do? What isn’t data science? What’s the difference...

Marketing Insights Q&A: How will AI change social media?

by Katie Robbert | Jul 27, 2018 | analytics, artificial intelligence, data science, machine learning, Marketing Insights, social media

Marketing Insights Q&A: How will AI change social media management in the next two to five years? We have no way of knowing exactly what’s going to happen in the next two to five years in AI. We had no idea in 2015, that shortly thereafter, in less than 18...

Deep Dive Episode: Cats and Dogs of Pet Influencer Marketing

by cspenn | Jul 20, 2018 | analytics, influencer marketing, marketing, podcast, social media

In today’s episode of the In-Ear Insights podcast, we look at the power of pets – namely, dog and cat petfluencers. We dig into: What is an influencer? Why dogs make better influencers than cats when it comes to costumes. How to think about pet...