analytics Archives - Trust Insights Marketing Data & Analytics Consulting

#INBOUND19 and #CMWorld 2019: A Visualized Data Recap

by cspenn | Sep 6, 2019 | analytics, conferences, events, machine learning, marketing technology

One of the biggest weeks in marketing events is over as INBOUND and Content Marketing World (CMWORLD) come to a close. Rather than rehash the common themes of both events, we thought it appropriate to analyze audience reactions to both. Let’s see both events by...

Pumpkin Spice Data Analytics

by cspenn | Aug 29, 2019 | analytics, data science, fun, visualization

One of the most hotly debated topics in autumn is, of course, the existence of pumpkin spice everything – from pumpkin spice lattes and coffee drinks to absurd parodies like pumpkin spice brake pads. Some people love it, while other people hate it; pumpkin spice...

Understanding Goals, KPIs, and Metrics

by Katie Robbert | Jul 19, 2019 | analytics, planning

The challenge with marketing data is making sure you are tracking metrics that demonstrate ROI. It’s easy to get lost in piles of unorganized data – like someone backing the truck up and pouring data all over your desk. How do we get organized and make our...

{PODCAST} In-Ear Insights: Quarterly Review and Planning

by cspenn | Jul 3, 2019 | analytics, management, marketing, Marketing Insights, planning, podcast

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week’s...

Instagram Brand Engagement: The Latest Statistics

by cspenn | Jun 27, 2019 | analytics, data science, facebook, instagram, marketing, social media

One of the most popular recurring questions in digital marketing communities (such as our Analytics for Marketers Slack group) is whether X or Y platform’s engagement rates have changed. After nearly a decade of urging, brands have taken engagement to heart as the...

{PODCAST} In-Ear Insights: Instagram Analytics and Impact on Influencers

by cspenn | Jun 12, 2019 | analytics, facebook, influencer marketing, instagram, marketing, podcast

In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is...