analytics Archives - Trust Insights Marketing Data & Analytics Consulting

New Research: Social Media Influencer Benchmarks for Instagram, Facebook, and Twitter

by cspenn | Mar 15, 2019 | analytics, marketing, Marketing Insights, social media

For our one-year anniversary, we contemplated many ways to celebrate. Cake. Self-indulgent blog posts filled with navel gazing. Office party. All the things companies normally do to celebrate a milestone. The catch is, of course, that these things matter to no one...

When charts go wrong and how to fix them

by Katie Robbert | Mar 8, 2019 | analytics, insights, marketing

We’re far from perfect and we don’t always get things right the first time. We’re continually learning from our mistakes with the goal of personal and professional growth. At Trust Insights, we strongly believe in our core values in want to live up...

How Much Do Hashtags Matter on Facebook and Instagram?

by cspenn | Feb 22, 2019 | analytics, facebook, instagram, marketing, Marketing Insights, social media

One of the perennial questions asked by social media marketers is, how much do hashtags matter? Should we use them? How many? After all, we’ve all see Instagram posts that are #unreadable #because #of #how #many #hashtags #are #crammed #into #the #post. Is this...

[PODCAST] In-Ear Insights: Data Visualization Tips and Tricks

by cspenn | Feb 20, 2019 | analytics, data science, marketing

In this episode of In-Ear Insights, Katie and Chris talk about how to work with data and visualize it more effectively. Data visualization is a skill not taught in schools, and it’s equal part art and science. Tune in to hear their tips about what’s the...

Thinking Outside the Box: Google Analytics

by cspenn | Feb 8, 2019 | analytics, google analytics, strategy

One of the most common business cliches is “think outside the box”. Executives who’ve run out of ideas often tell each other and their subordinates to think outside the box, but what exactly are we supposed to do? What is The Box? If we don’t know or don’t define what...

How Customer Lifetime Value Helps You Understand the Value of Your Audience

by Katie Robbert | Feb 1, 2019 | analytics, audience

Customer Lifetime Value is one of those ubiquitous terms that’s often misunderstood. Simply put, your customer lifetime value is how much money a customer pays you over the course of your relationship with them. The goal is to turn one-time customers into a...