by cspenn | Apr 7, 2021 | analytics, podcast
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep from the life or death world of healthcare, and what aspects...
by cspenn | Jan 6, 2021 | analytics, marketing, marketing analytics, podcast, strategy
In this episode of In-Ear Insights, Katie and Chris tackle the disconnect between what marketers think is hot versus what customers actually want. Do people really want more time on their screens? Do people need more meetings on their calendars? Watch or listen to...
by cspenn | Dec 16, 2020 | analytics, marketing, marketing analytics, podcast, strategy
In this week’s In-Ear Insights, Katie and Chris evaluate what marketing tactics are worth doing and not doing, based on data, experience, and company values. Learn how we decide what events to speak at, what podcasts to guest on, and more. You’ll see a...
by cspenn | Dec 2, 2020 | analytics, attribution, marketing, podcast
In this episode of In-Ear Insights, Katie and Chris talk about the devil that is viewthrough conversions. What are they? Why do advertising networks rely on them so heavily? Do they have a place in your marketing analytics? Learn why viewthrough conversions can be...
by cspenn | Nov 25, 2020 | analytics, data science, podcast
In this week’s In-Ear Insights, Katie and Chris tackle an unusual situation. What happens when data doesn’t have answers? What happens when data simply doesn’t provide any useful insights beyond confirmation of what you already knew? We review what...
by cspenn | Oct 29, 2020 | analytics, instagram, marketing, Marketing Insights, social media
Instagram TV is now over two years old and no longer the newborn in the Instagram media family, having been displaced by Reels. That said, a lot has changed in the past year; IGTV is fully integrated into the Instagram core application, and substantial amounts of...