{PODCAST} In-Ear Insights: Increasing the Value of Analytics

{PODCAST} In-Ear Insights: Increasing the Value of Analytics

Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this episode, learn 3 different approaches for improving the value of analytics. Watch the video here: Can’t see anything? Watch it […]

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{PODCAST} In-Ear Insights: When Metrics Go The Wrong Way

{PODCAST} In-Ear Insights: When Metrics Go The Wrong Way

In this week’s In-Ear Insights, Katie and Chris discuss what to do when your metrics and KPIs go the wrong way. How do you diagnose your marketing operations and prioritize what to fix? What things are a waste of time? Tune in to find out! Watch the video here: Can’t see anything? Watch it on […]

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INBOX INSIGHTS, June 1, 2022: Google Analytics 4 Course, Metrics Going the Wrong Way, Analytics as a Mirror

INBOX INSIGHTS: Google Analytics 4 Course, Metrics Going the Wrong Way, Analytics as a Mirror (6/1) :: View in browser Take our new Google Analytics 4 for Marketers Course » Did you hear? We just launched our Google Analytics 4 course! You probably got our sales email yesterday. But here I am talking about it […]

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{PODCAST} In-Ear Insights: Understanding Server-Side Tagging

{PODCAST} In-Ear Insights: Understanding Server-Side Tagging

In this week’s In-Ear Insights, Katie and Chris review the basics of what server-side tagging is, why it’s important, and how it works. Using Google Tag Manager’s server-side edition as the example, we look at why companies like Facebook are pushing it so much, and what benefits – and hurdles – server-side tagging presents. Tune […]

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SO WHAT GOOGLE ANALYTICS 4 MIGRATION

So What? Google Analytics 4 Migration

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? we do a live migration of Marketing Over Coffee’s Universal Analytics account to Google Analytics 4, […]

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WHAT'S GOING ON WITH GOOGLE ANALYTICS 4 AND UNIVERSAL ANALYTICS

What’s Going On With Google Analytics 4 And Universal Analytics?

Lots of folks have written in and messaged about Google’s announcement that they’re sunsetting Universal Analytics – also known as Google Analytics 3, the software that probably 90-95% of companies still use for their web analytics. What’s going on with Google Analytics? So, what exactly is going on? Here’s the skinny, from their announcement. On […]

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{PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review

{PODCAST} In-Ear Insights: Google Analytics Audit Case Study Review

In this episode of In-Ear Insights, Katie and Chris review a Google Analytics Audit case study of a client who was missing attribution data on more than 75% of their website visitors. When your data is that dirty, making good, data-driven decisions is all but impossible. Watch or listen as they talk through what happened […]

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{PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers

{PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers

In this week’s In-Ear Insights, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing – and how YouTube itself fits into your B2B marketing strategy. Watch and listen for tips on how to do YouTube research to inform your YouTube strategy as […]

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{PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics

{PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics

In this week’s In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don’t add up and you have conflicting results? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn’t match your marketing automation, when accounting asks you why your forecasts were […]

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