thanksgiving 2021

Thanksgiving 2021 Special Edition

This data was originally featured in the November 24, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/11/inbox-insights-november-24-2021-the-thanksgiving-2021-special-edition/ In this week’s Data Diaries, let’s have a bit of fun for the Thanksgiving holiday. One of the data sources that’s interesting to work with for getting practice doing data science tasks is the Open Food Facts database, a user-generated database […]

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content marketing analytics

Content Marketing Analytics

This data was originally featured in the July 7, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/07/inbox-insights-july-7-2022-outdated-plans-personal-branding-content-marketing-analytics/ In this week’s Data Diaries, let’s try to solve a content marketing analytics mystery. While I was preparing for this week’s podcast episode, I stumbled across an article from early in the year talking about the different factors that make up […]

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Recession or no recession

Recession or No Recession

This data was originally featured in the June 22, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-22-2022-asking-better-interview-questions-recession-or-no-recession/ In this week’s Data Diaries, let’s shed some light on the question all over the news right now. Are the world’s various economies headed for a recession? Certainly, some economies like Ukraine’s are already deep in a recession for obvious reasons […]

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Content marketing analytics

Content Marketing Analytics

This data was originally featured in the July 7, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/07/inbox-insights-july-7-2022-outdated-plans-personal-branding-content-marketing-analytics/ In this week’s Data Diaries, let’s try to solve a content marketing analytics mystery. While I was preparing for this week’s podcast episode, I stumbled across an article from early in the year talking about the different factors that make up […]

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how to use jolts data for hiring

How to use JOLTS data for hiring

This data was originally featured in the June 15, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-15-2022-tips-for-hiring-managers-the-great-reshuffling-professional-certifications/ In this week’s Data Diaries, let’s talk about using jobs data to understand ours. In the USA, there’s a dataset published by the Bureau of Labor Statistics (BLS) called JOLTS, the Job Openings Labor Turnover Survey. Today I’ll cover how to […]

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commuting and its toll on workers

Commuting and its toll on workers

This data was originally featured in the June 8th, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-8-2022-commuting-rto-carbon-impact/ In this week’s Data Diaries, let’s talk about data storytelling and Katie’s perspective on commuting and its toll on workers. The folks at LinkedIn even pointed out that commutes are what may be blocking more employees from returning to work. One of […]

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PUMPKIN SPICE DATA ANALYTICS 2022 EDITION

Pumpkin Spice Data Analytics, 2022 Edition

The wheels of time grind onward as the days shorten and we look to the back half of the year. Nothing heralds marketing’s busiest time like the dawn of that first major fall trend, pumpkin spice season. Nothing says pumpkin spice like some pumpkin spice-flavored data analysis. Let’s dig into the flavor of fall and […]

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issues with using analytics as a mirror

Issues with using analytics as a Mirror

This data was originally featured in the June 1st, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/06/inbox-insights-june-1-2022-google-analytics-4-course-metrics-going-the-wrong-way-analytics-as-a-mirror/ In this week’s Data Diaries, let’s look at an example of putting analytics data into action. One of the challenges of analytics is that it’s inherently rearward-looking; analytics data is like looking in the rear-view mirror of a car while driving. […]

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topic modeling for marketing channels

Using topic modeling to determine marketing channels

This data was originally featured in the May 11th, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/05/inbox-insights-may-11-2022-transmedia-storytelling-marketing-channels-ai-and-culture/ In this week’s Data Diaries, we dig into topic modeling again. As we were preparing for last week’s livestream about AI and marketing channels, one of the questions I had was what marketing channels were on marketers’ minds. When you hear […]

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{PODCAST} In-Ear Insights: Increasing the Value of Analytics

{PODCAST} In-Ear Insights: Increasing the Value of Analytics

Analytics is inherently rearward-looking, looking at what happened. Yet if we want to increase the value and impact of analytics, we have to look forward, to help plan. How do we do this? In this episode, learn 3 different approaches for improving the value of analytics. Watch the video here: Can’t see anything? Watch it […]

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