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Customer Experience: Listening to the Voice of the Customer with AI

by cspenn | Jun 14, 2019 | artificial intelligence, customer experience, machine learning, voice of the customer

In this talk from Target Marketing’s All About Marketing Tech conference, Trust Insights co-founder Christopher Penn showed the breadth of modern customer experience and why mapping customer data back to the customer journey is essential for truly understanding...

Fun with Forecasting: Cheese of the Week Predictive Analytics

by cspenn | Jun 4, 2019 | analytics, machine learning, marketing, Marketing Insights, predictive

Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance...

5 Ways AI is Changing Marketing: NEDMA 2019 Keynote

by cspenn | May 17, 2019 | artificial intelligence, machine learning, marketing, predictive analytics

Today, we’re pleased to feature, open to all, our opening keynote address at the NEDMA 2019 Conference. In this talk, you’ll see 5 practical applications of AI in use today, plus a never-before-seen glimpse at the use of natural language generation to...

{PODCAST} In-Ear Insights: The Future of AI, A Panel Discussion

by cspenn | May 15, 2019 | artificial intelligence, machine learning

In this episode of In-Ear Insights, we present a panel discussion from General Assembly featuring Trust Insights CEO Katie Robbert on the future of artificial intelligence, what to know before hiring AI and data science professionals, and much more. Listen now! Listen...

Using what you know to manage the machines – part 2

by Katie Robbert | May 10, 2019 | artificial intelligence, automation, machine learning, management

Machines are not taking your job, today anyway. Machines can replicate repeatable tasks and with enough data, make decisions. You will either manage the machines or be managed by the machines. In the first post, we talked about the skills you already have that can...

{PODCAST} In-Ear Insights: IBM Data Science and AI Roadshow Recap

by cspenn | May 1, 2019 | artificial intelligence, data science, IBM, machine learning

In this episode, Katie and Chris recap the IBM Data Science and AI Roadshow, IBM’s traveling exhibition for Business Partners that showcases what’s possible with IBM’s suite of tools including IBM Watson Studio, IBM Watson Machine Learning, and IBM...