by cspenn | Oct 7, 2020 | artificial intelligence, machine learning, management, marketing, organizational theory, podcast, strategy
In this week’s In-Ear Insights, Katie and Chris discuss shiny object syndrome, blind spots in your marketing technology (especially around AI and machine learning) and how arrogance can lead to substantial technical problems in your tech stack and company...
by cspenn | Aug 26, 2020 | artificial intelligence, machine learning, podcast
In this episode of In-Ear Insights, Chris and special guest John Wall discuss the state of consumer recommendation engines. Why are recommendations so narrow and ineffective many times? What could we do to improve them beyond what we get now? Listen in as we discuss...
by cspenn | Aug 12, 2020 | advertising, artificial intelligence, machine learning, marketing
In this episode of In-Ear Insights, Katie and Chris tackle the sorry state of digital advertising, and advertising in general. Why is advertising so terrible? Are companies and marketers focused on the wrong metrics? What are we doing with the data we collect, and...
by cspenn | Aug 5, 2020 | artificial intelligence, data science, machine learning
In this week’s In-Ear Insights, Katie and Chris discuss the current state of AI deployment. Companies are rushing ahead to put models and algorithms into action with little to no due diligence, and the consequences can be disastrous. Should AI adopt a practice...
by cspenn | Apr 10, 2020 | artificial intelligence, data science, machine learning
Introduction The recurring perception that artificial intelligence, AI, is somehow magical and can create something from nothing leads many projects astray. That’s part of the reason that the 2019 Price Waterhouse CEO Survey shows fewer than half of US companies are...
by cspenn | Apr 3, 2020 | data analytics, data science, machine learning, marketing, marketing technology, public relations, social media
This past week, our CEO Katie Robbert said, “can we be done with the “something about me and tag five people” on twitter thing? it’s really annoying now”. If you’re unfamiliar with the reference, there’s a Twitter meme where you share 5 jobs...