predictive Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: Predictive Analytics for Business

by cspenn | Sep 4, 2019 | conferences, podcast, predictive, predictive analytics

In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue...

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

by cspenn | Aug 13, 2019 | data science, machine learning, podcast, predictive, predictive analytics

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate...

Fun with Forecasting: Cheese of the Week Predictive Analytics

by cspenn | Jun 4, 2019 | analytics, machine learning, marketing, Marketing Insights, predictive

Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance...

{PODCAST} In-Ear Insights: Predictive Analytics for Social Media Marketers Keynote

by cspenn | Apr 17, 2019 | artificial intelligence, machine learning, predictive, predictive analytics, social media

In today’s episode of In-Ear Insights, we’re pleased to present the audio from Katie Robbert’s lunchtime keynote at the HELLO Conference. In this dynamic and humorous talk, Katie covers predictive analytics for social media marketing. You’ll...

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

by cspenn | Apr 12, 2019 | analytics, artificial intelligence, content, data science, machine learning, marketing, Marketing Insights, marketing technology, predictive, predictive analytics

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...

{PODCAST} In-Ear Insights: 2019 Marketing Planning

by cspenn | Oct 10, 2018 | analytics, management, marketing, planning, predictive, predictive analytics

In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the...