predictive Archives - Trust Insights Marketing Data & Analytics Consulting

Deep Dive Episode: 2019 Marketing Planning

by cspenn | Oct 10, 2018 | analytics, management, marketing, planning, predictive, predictive analytics

In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the...

Deep Dive Episode: Predictive Analytics at INBOUND18

by cspenn | Sep 19, 2018 | analytics, artificial intelligence, conferences, podcast, predictive, predictive analytics

In today’s episode of In-Ear Insights, listen in to CEO Katie Robbert’s talk at this year’s INBOUND18 conference. Katie covers the spectrum of predictive analytics – what it is, why it matters, and how to get started. Enjoy the talk, and if you...

INBOUND 2018 Recap

by Katie Robbert | Sep 10, 2018 | analytics, events, marketing, predictive, predictive analytics

We had the pleasure of attending and speaking at INBOUND18, inbound marketing’s signature annual conference put on by Hubspot. This year’s event featured speakers from across the marketing spectrum. Let’s take a quick walk through some of what the...

Avoiding Kennel Cough with Predictive Analytics

by cspenn | Jul 2, 2018 | data science, predictive, predictive analytics

For those who observe, we wish you a safe, happy, healthy Fourth of July week. In the spirit of keeping things a little lighter as people travel and vacation, we thought we’d turn our attention to a problem dog owners face every year: kennel cough. When do...

Issues with Predictive Analytics

by Katie Robbert | Jun 29, 2018 | analytics, artificial intelligence, data science, machine learning, predictive

Predictive analytics is a hot topic. We spend a lot of time talking about how beneficial predictive analytics can be to our business decisions but we also need to acknowledge that there are a few things that can go wrong. Predictive analytics is based on mathematics,...

Fun with Forecasting: Cheese of the Week Predictive Analytics

by cspenn | Jun 5, 2018 | analytics, machine learning, marketing, Marketing Insights, predictive

Who loves cheese? Lots of people love cheese. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance from today (5 June 2018) to show when audiences in...