predictive Archives - Trust Insights Marketing Analytics Consulting

Measuring your Net Promoter Score

Posted on June 14, 2022 by Katie Robbert

This data was originally featured in the April 27, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/04/inbox-insights-april-27-2022-will-ai-take-your-job-brand-awareness-nps-scoring/ In this week’s Data Diaries, we’re going to take a look at last week’s newsletter. We asked you last week the following question: How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next […]

{PODCAST} In-Ear Insights: Predictive Analytics for Business

Posted on September 4, 2019 by cspenn

In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue forecasting, marketing planning, and more. Listen to the audio here: Download the MP3 […]

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

Posted on August 13, 2019 by cspenn

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center staffing. You’ll also learn what constitutes good data and the overall […]

Fun with Forecasting: Cheese of the Week Predictive Analytics

Posted on June 4, 2019 by cspenn

Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance from today (4 June 2019) to show when audiences […]

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

Posted on April 12, 2019 by cspenn

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to have […]

{PODCAST} In-Ear Insights: 2019 Marketing Planning

Posted on October 10, 2018 by cspenn

In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the coming year? Join founders Katie Robbert and Christopher Penn for a […]

{PODCAST} In-Ear Insights: Predictive Analytics at INBOUND18

Posted on September 19, 2018 by cspenn

In today’s episode of In-Ear Insights, listen in to CEO Katie Robbert’s talk at this year’s INBOUND18 conference. Katie covers the spectrum of predictive analytics – what it is, why it matters, and how to get started. Enjoy the talk, and if you have questions about it, please visit www.TrustInsights.AI to ask her. If you’d […]

INBOUND 2018 Recap

Posted on September 10, 2018 by Katie Robbert

We had the pleasure of attending and speaking at INBOUND18, inbound marketing’s signature annual conference put on by Hubspot. This year’s event featured speakers from across the marketing spectrum. Let’s take a quick walk through some of what the audience thought were the key points, based on social audience engagement. Deepak Chopra: “Human beings would […]

Avoiding Kennel Cough with Predictive Analytics

Posted on July 2, 2018 by cspenn

For those who observe, we wish you a safe, happy, healthy Fourth of July week. In the spirit of keeping things a little lighter as people travel and vacation, we thought we’d turn our attention to a problem dog owners face every year: kennel cough. When do people search for kennel cough the most? Of […]

Category: predictive