In-Ear Insights Predictive Analytics, Productivity, and Management

In-Ear Insights: Predictive Analytics, Productivity, and Management

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks, predictive analytics, and anticipation. We talk about how anticipating questions, needs, and potential issues can help smooth communications between managers and employees. Chris shares how predictive analytics and AI assistants can help […]

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The Role of AI in Marketing A Conversation with Katie Robert 9

Using predictive forecasting to not send email

This content was originally featured in the July 5, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/07/inbox-insights-july-5-2023-predicting-when-not-to-send-email-substack-newsletters/. Did you know that in the United States, the week of July 4th is the worst week of the year to send email? We know this because we look at the data. I know, you’re shocked right now. But not only […]

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Cheese of the week 2022

Cheese of the week Predictive Forecast 2022 edition

I cannot believe it’s been two whole years since we gave you a new cheese of the week forecast! Where does the time go? This is the predictive forecast from 2020 (how did we do?) https://www.trustinsights.ai/blog/2020/05/cheese-of-the-week-predictive-forecast-2020-edition/ Want to read more about what we do with predictive analytics? Check out some of our other content here. […]

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predictive analytics in finance

Predictive Analytics in Finance Overview

Predictive analytics is a discipline that’s been around in some form since the dawn of measurement. We’ve always been trying to predict the future; go back in history to look at prognosticators like Nostradamus and many other prophets. We’ve practiced predictive analytics since the first line graph was ever drawn and someone put a ruler […]

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NPS

Measuring your Net Promoter Score

This data was originally featured in the April 27, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/04/inbox-insights-april-27-2022-will-ai-take-your-job-brand-awareness-nps-scoring/ In this week’s Data Diaries, we’re going to take a look at last week’s newsletter. We asked you last week the following question: How likely are you to recommend Trust Insights as a consulting firm to a colleague in the next […]

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social media marketing strategy 5

{PODCAST} In-Ear Insights: Predictive Analytics for Business

In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics for business is, how it works, and use cases such as revenue forecasting, marketing planning, and more. [podcastsponsor] Listen to the audio here: […]

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What is First Party Data Second Party Data and Third Party Data 35

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center staffing. You’ll also learn what constitutes good data and the overall […]

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Fun with Forecasting: Cheese of the Week Predictive Analytics

Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance from today (4 June 2019) to show when audiences […]

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What is First Party Data Second Party Data and Third Party Data

{PODCAST} In-Ear Insights: Predictive Analytics for Social Media Marketers Keynote

In today’s episode of In-Ear Insights, we’re pleased to present the audio from Katie Robbert’s lunchtime keynote at the HELLO Conference. In this dynamic and humorous talk, Katie covers predictive analytics for social media marketing. You’ll learn common use cases of predictive analytics, the two major branches of predictive analytics, and how marketers can get […]

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What is First Party Data Second Party Data and Third Party Data 2

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love predicting traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to […]

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