predictive Archives - Trust Insights Marketing Data & Analytics Consulting

Fun with Forecasting: Cheese of the Week Predictive Analytics

by cspenn | Jun 4, 2019 | analytics, machine learning, marketing, Marketing Insights, predictive

Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance...

{PODCAST} In-Ear Insights: Predictive Analytics for Social Media Marketers Keynote

by cspenn | Apr 17, 2019 | artificial intelligence, machine learning, predictive, predictive analytics, social media

In today’s episode of In-Ear Insights, we’re pleased to present the audio from Katie Robbert’s lunchtime keynote at the HELLO Conference. In this dynamic and humorous talk, Katie covers predictive analytics for social media marketing. You’ll...

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

by cspenn | Apr 12, 2019 | analytics, artificial intelligence, content, data science, machine learning, marketing, Marketing Insights, marketing technology, predictive, predictive analytics

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...

{PODCAST} In-Ear Insights: 2019 Marketing Planning

by cspenn | Oct 10, 2018 | analytics, management, marketing, planning, predictive, predictive analytics

In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the...

{PODCAST} In-Ear Insights: Predictive Analytics at INBOUND18

by cspenn | Sep 19, 2018 | analytics, artificial intelligence, conferences, podcast, predictive, predictive analytics

In today’s episode of In-Ear Insights, listen in to CEO Katie Robbert’s talk at this year’s INBOUND18 conference. Katie covers the spectrum of predictive analytics – what it is, why it matters, and how to get started. Enjoy the talk, and if you...

INBOUND 2018 Recap

by Katie Robbert | Sep 10, 2018 | analytics, events, marketing, predictive, predictive analytics

We had the pleasure of attending and speaking at INBOUND18, inbound marketing’s signature annual conference put on by Hubspot. This year’s event featured speakers from across the marketing spectrum. Let’s take a quick walk through some of what the...