In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue forecasting, marketing planning, and more. Listen to the audio here: Download the MP3 […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics for Business
In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center staffing. You’ll also learn what constitutes good data and the overall […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019
Who loves cheese? Lots of people love cheese and it’s National Cheese Day here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. Cheese of the Week uses public search data, forecasted 52 weeks in advance from today (4 June 2019) to show when audiences […]
Read More… from Fun with Forecasting: Cheese of the Week Predictive Analytics
In today’s episode of In-Ear Insights, we’re pleased to present the audio from Katie Robbert’s lunchtime keynote at the HELLO Conference. In this dynamic and humorous talk, Katie covers predictive analytics for social media marketing. You’ll learn common use cases of predictive analytics, the two major branches of predictive analytics, and how marketers can get […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics for Social Media Marketers Keynote
As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the marketing operations funnel, the more likely a metric is to have […]
Read More… from Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study
In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and budget for the coming year? Join founders Katie Robbert and Christopher Penn for a […]
Read More… from {PODCAST} In-Ear Insights: 2019 Marketing Planning
In today’s episode of In-Ear Insights, listen in to CEO Katie Robbert’s talk at this year’s INBOUND18 conference. Katie covers the spectrum of predictive analytics – what it is, why it matters, and how to get started. Enjoy the talk, and if you have questions about it, please visit www.TrustInsights.AI to ask her. If you’d […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics at INBOUND18
We had the pleasure of attending and speaking at INBOUND18, inbound marketing’s signature annual conference put on by Hubspot. This year’s event featured speakers from across the marketing spectrum. Let’s take a quick walk through some of what the audience thought were the key points, based on social audience engagement. Deepak Chopra: “Human beings would […]
For those who observe, we wish you a safe, happy, healthy Fourth of July week. In the spirit of keeping things a little lighter as people travel and vacation, we thought we’d turn our attention to a problem dog owners face every year: kennel cough. When do people search for kennel cough the most? Of […]
Read More… from Avoiding Kennel Cough with Predictive Analytics
Predictive analytics is a hot topic. We spend a lot of time talking about how beneficial predictive analytics can be to our business decisions but we also need to acknowledge that there are a few things that can go wrong. Predictive analytics is based on mathematics, on taking existing data and forecasting it forward. So, […]
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