predictive analytics Archives - Trust Insights Marketing Data & Analytics Consulting

When (and how) to use automation in your marketing via MarketingProfs

by Katie Robbert | May 31, 2019 | automation, marketing, predictive analytics

Katie Robbert had a chance to sit down with Marketing Smarts podcast host Kerry O’Shea Gorgone to talk about when automation in your marketing is a good idea, data hygiene, and predictive analytics. Listen to the full podcast episode here:...

5 Ways AI is Changing Marketing: NEDMA 2019 Keynote

by cspenn | May 17, 2019 | artificial intelligence, machine learning, marketing, predictive analytics

Today, we’re pleased to feature, open to all, our opening keynote address at the NEDMA 2019 Conference. In this talk, you’ll see 5 practical applications of AI in use today, plus a never-before-seen glimpse at the use of natural language generation to...

{PODCAST} In-Ear Insights: Predictive Analytics for Social Media Marketers Keynote

by cspenn | Apr 17, 2019 | artificial intelligence, machine learning, predictive, predictive analytics, social media

In today’s episode of In-Ear Insights, we’re pleased to present the audio from Katie Robbert’s lunchtime keynote at the HELLO Conference. In this dynamic and humorous talk, Katie covers predictive analytics for social media marketing. You’ll...

Predicting Traffic for B2B Content: A Trust Insights/BuzzSumo Study

by cspenn | Apr 12, 2019 | analytics, artificial intelligence, content, data science, machine learning, marketing, Marketing Insights, marketing technology, predictive, predictive analytics

As marketers, especially B2B marketers, we care about many metrics. We like followers and audiences, we enjoy people caring and sharing our content, but we really love traffic to our own media properties. Why? The closer we can measure towards the bottom of the...

Marketing Insights Q&A: Top Data Challenges for Marketers

by cspenn | Jan 25, 2019 | analytics, Marketing Insights, predictive analytics

We’re asked: What do you see as the top data challenges facing marketers in the next couple of years? Let’s start with “prediction” because marketers love predictions. In late 2018 and early 2019, marketers are all about the new trends for the year. However, because...

{PODCAST} In-Ear Insights: 2019 Planning and Predictive Analytics

by cspenn | Dec 19, 2018 | analytics, marketing, planning, predictive analytics, strategy

In this episode of In-Ear Insights, cofounders Katie Robbert and Christopher Penn discuss predictive analytics as a planning tool for your 2019 marketing. What data should you use? How should you approach a predictive analytics project? How much planning should go...