predictive analytics Archives - Trust Insights Marketing Data & Analytics Consulting

Marketing Insights Q&A: Top Data Challenges for Marketers

by cspenn | Jan 25, 2019 | analytics, Marketing Insights, predictive analytics

We’re asked: What do you see as the top data challenges facing marketers in the next couple of years? Let’s start with “prediction” because marketers love predictions. In late 2018 and early 2019, marketers are all about the new trends for the year. However, because...

[PODCAST] In-Ear Insights: 2019 Planning and Predictive Analytics

by cspenn | Dec 19, 2018 | analytics, marketing, planning, predictive analytics, strategy

In this episode of In-Ear Insights, cofounders Katie Robbert and Christopher Penn discuss predictive analytics as a planning tool for your 2019 marketing. What data should you use? How should you approach a predictive analytics project? How much planning should go...

Powering Customer Experience with Predictive Analytics – Ownership

by Katie Robbert | Nov 30, 2018 | customer experience, marketing, predictive analytics

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even...

Powering Customer Experience with Predictive Analytics – Purchase

by Katie Robbert | Nov 9, 2018 | artificial intelligence, customer experience, predictive analytics

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even...

Powering Customer Experience with Predictive Analytics – Evaluation

by Katie Robbert | Nov 2, 2018 | artificial intelligence, customer experience, predictive analytics

The customer experience is arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even...

Powering Customer Experience with Predictive Analytics – Consideration

by Katie Robbert | Oct 19, 2018 | customer experience, predictive analytics

The customer experience arguably the most important part of your business. Without customers, you aren’t able to meet any of your business goals. Without a solid customer experience, you will have a hard time attracting and keeping new business. How do we even start...