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{PODCAST} In-Ear Insights: Predictive Analytics for Business

by cspenn | Sep 4, 2019 | conferences, podcast, predictive, predictive analytics

In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue...

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

by cspenn | Aug 13, 2019 | data science, machine learning, podcast, predictive, predictive analytics

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate...

{PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing

by cspenn | Jul 31, 2019 | content, podcast, predictive analytics, SEO

In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with...

{PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas

by cspenn | Jul 17, 2019 | content, podcast, predictive analytics

In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill...

When (and how) to use automation in your marketing via MarketingProfs

by Katie Robbert | May 31, 2019 | automation, marketing, predictive analytics

Katie Robbert had a chance to sit down with Marketing Smarts podcast host Kerry O’Shea Gorgone to talk about when automation in your marketing is a good idea, data hygiene, and predictive analytics. Listen to the full podcast episode here:...

5 Ways AI is Changing Marketing: NEDMA 2019 Keynote

by cspenn | May 17, 2019 | artificial intelligence, machine learning, marketing, predictive analytics

Today, we’re pleased to feature, open to all, our opening keynote address at the NEDMA 2019 Conference. In this talk, you’ll see 5 practical applications of AI in use today, plus a never-before-seen glimpse at the use of natural language generation to...