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Google Analytics Channel Traffic Forecast

by Katie Robbert | Nov 8, 2019 | google analytics, predictive analytics

“How do I know the effectiveness of my channels to drive traffic?” We hear this question all the time and the problem with answering this is that we could only look historically at what happened, and guess about the future. Until now. Using machine learning-powered...

Losealikes

by John Wall | Oct 4, 2019 | machine learning, marketing, predictive analytics

On January 31, 1969 The Lompoc Record (a newspaper from Lompoc, California) carried an uncredited article from the United Press International Wire service with the Nipsey Russell-esque headline “Nets, Mets even play same way.” The author goes on to poke...

{PODCAST} In-Ear Insights: Predictive Analytics for Business

by cspenn | Sep 4, 2019 | conferences, podcast, predictive, predictive analytics

In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue...

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

by cspenn | Aug 13, 2019 | data science, machine learning, podcast, predictive, predictive analytics

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate...

{PODCAST} In-Ear Insights: How to Avoid Running Out of Content Marketing

by cspenn | Jul 31, 2019 | content, podcast, predictive analytics, SEO

In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you’ve tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with...

{PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas

by cspenn | Jul 17, 2019 | content, podcast, predictive analytics

In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and starting materials? Listen to this episode to refill...