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Business Analytics 101: How To Monitor Business Trends

by cspenn | Mar 20, 2020 | analytics, business analytics, data science, marketing, marketing technology, predictive analytics

In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help?...

{PODCAST} In-Ear Insights: Predictive Analytics for Unpredictable Events

by cspenn | Mar 18, 2020 | data science, machine learning, podcast, predictive analytics

In this episode of In-Ear Insights, Katie and Chris respond to a listener question: how valid are predictive analytics forecasts when you’re in the middle of massively unpredictable events? How do you deal with the anomalies of a black swan event, and how do you...

Google Analytics Channel Traffic Forecast

by Katie Robbert | Nov 8, 2019 | google analytics, predictive analytics

“How do I know the effectiveness of my channels to drive traffic?” We hear this question all the time and the problem with answering this is that we could only look historically at what happened, and guess about the future. Until now. Using machine learning-powered...

Losealikes

by John Wall | Oct 4, 2019 | machine learning, marketing, predictive analytics

On January 31, 1969 The Lompoc Record (a newspaper from Lompoc, California) carried an uncredited article from the United Press International Wire service with the Nipsey Russell-esque headline “Nets, Mets even play same way.” The author goes on to poke...

{PODCAST} In-Ear Insights: Predictive Analytics for Business

by cspenn | Sep 4, 2019 | conferences, podcast, predictive, predictive analytics

In this week’s episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue...

{PODCAST} In-Ear Insights: Predictive Analytics at BACon 2019

by cspenn | Aug 13, 2019 | data science, machine learning, podcast, predictive, predictive analytics

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert’s talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate...