I cannot believe it’s been two whole years since we gave you a new cheese of the week forecast! Where does the time go? This is the predictive forecast from 2020 (how did we do?) https://www.trustinsights.ai/blog/2020/05/cheese-of-the-week-predictive-forecast-2020-edition/ Want to read more about what we do with predictive analytics? Check out some of our other content here. […]
Read More… from Cheese of the week Predictive Forecast 2022 edition
Predictive analytics is a discipline that’s been around in some form since the dawn of measurement. We’ve always been trying to predict the future; go back in history to look at prognosticators like Nostradamus and many other prophets. We’ve practiced predictive analytics since the first line graph was ever drawn and someone put a ruler […]
This data was originally featured in May 18th, 2022 the newsletter found here: https://www.trustinsights.ai/blog/2022/05/inbox-insights-may-18-2022-the-unaware-audience-micro-forecasting-recommendation-engines/ In this week’s Data Diaries, we dig into predictive forecasting of a different nature: very short-term forecasting, or micro-forecasting. Most of the time, we use predictive analytics to forecast ahead by weeks or even months. But for some businesses, micro-forecasts down […]
Predictive analytics can be a powerful tool to plan your marketing and other tactics in your business. But what are the disadvantages of predictive analytics? In 2018, back when I was fresh-faced, full of energy, and had an endless well of optimism, I wrote this blog about the issues with predictive analytics. Now, 3+ years later, […]
Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]
Read More… from 12 Days of Data 2021, Day 9: 2022 Marketing Campaign Forecast
Data was originally featured in the October 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/10/inbox-insights-october-20-2021-effecting-change-technical-content-marketing-incrementality/ In this week’s Data Diaries, let’s talk for a brief moment about incrementality and the use of predictive analytics. Incrementality is a marketing analytics concept which answers how we spend our marketing resources – time, people, budget, etc. Within incrementality, we have our baseline, […]
In the weeks and months to come, expect significant challenges to business, B2B and B2C. Companies with a solid business analytics strategy and great data sources will have a significant advantage over companies without these assets. How can business analytics help? What do you, a marketer and business analyst, need to know? To answer this […]
Read More… from Business Analytics 101: How To Monitor Business Trends
Right now, forecasting and predicting anything further out than a few weeks is a fool’s errand for the most part. Here’s just a sample of what’s currently in play that could severely disrupt any marketing/business forecast: The pandemic, still in its early stages Those afflicted by long-term health consequences from the pandemic, about 20% of […]
Who loves cheese? Lots of people love cheese and next week is National Cheese Day (June 4th) here in the US. We’re showcasing a fun way to see predictive analytics in action, with Cheese of the Week. We first ran this forecast in 2019 for National Cheese day and since so many people enjoyed it […]
Read More… from Cheese of the Week Predictive Forecast: 2020 edition
In this episode of In-Ear Insights, Katie and Chris respond to a listener question: how valid are predictive analytics forecasts when you’re in the middle of massively unpredictable events? How do you deal with the anomalies of a black swan event, and how do you tell the difference between an anomaly and a breakout (continuing […]
Read More… from {PODCAST} In-Ear Insights: Predictive Analytics for Unpredictable Events
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