Instagram Brand

Instagram Brand Performance

This data was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE In this week’s Data Diaries, let’s revisit Instagram metrics. This series will be coming to an end in the middle of this year as Meta retires the data collection software […]

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MarketingHiringSlump

Marketing Hiring Slump Continues

This data was originally featured in the May 15th, 2024 newsletter found here: INBOX INSIGHTS, MAY 15, 2024: FINDING YOUR WHY, MARKETING HIRING SLUMP CONTINUES In this week’s Data Diaries, by request from our friend Matt, we’re freshening up our employment data. Let’s take a look at open job positions to see how the economy […]

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AI Hallucinations

AI Hallucinations

This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS In this week’s Data Diaries, let’s discuss generative AI hallucination, especially in the context of large language models. What is it? Why do tools like ChatGPT hallucinate? To answer this question, we need […]

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Instant Insights The Beginners Generative AI Starter Kit 27

Using Analytics With AI

This data was originally featured in the April 17th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 17, 2024: THE PROMPT ENGINEERING LIFE CYCLE, USING ANALYTICS WITH AI In this week’s Data Diaries, let’s talk about using analytics with AI. We’ve all collectively spent the last 18 months foaming at the mouth about generative AI – […]

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In-Ear Insights Predictive Analytics and Reducing Churn

In-Ear Insights: Predictive Analytics and Reducing Churn

In this week’s In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Watch the video here: Can’t see anything? Watch it on YouTube here. […]

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In-Ear Insights Predictive Analytics If You're Data-Poor

In-Ear Insights: Predictive Analytics If You’re Data-Poor

In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch […]

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Instant Insights The Beginners Generative AI Starter Kit 9

DIAGNOSTIC REPORTS OF GA4 HEALTH, PART 1 OF 4

This data was originally featured in the February 7th, 2024 newsletter found here: INBOX INSIGHTS, FEBRUARY 7, 2024: BUILDING REQUIREMENTS WITH AI, GA4 DIAGNOSTICS As we covered recently on the Trust Insights livestream, Google Analytics 4 can be a bit cumbersome to use. So starting this week, I’ll be sharing a four part series on diagnostic […]

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In-Ear Insights Predictive Analytics, Productivity, and Management

In-Ear Insights: Predictive Analytics, Productivity, and Management

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to better manage people and marketing through frameworks, predictive analytics, and anticipation. We talk about how anticipating questions, needs, and potential issues can help smooth communications between managers and employees. Chris shares how predictive analytics and AI assistants can help […]

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Retail Season Planning

This data was originally featured in the September 13, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-13-2023-ceos-and-generative-ai-2023-holiday-retail-season-planning/. Now that Labor Day has come and gone in the USA (for non-USA folks, it’s the end of summer and return to work for many), it’s time to start thinking about the tail end of the year. While we shared a […]

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