This data was originally featured in the August 7th, 2024 newsletter found here: INBOX INSIGHTS, August 7, 2024: Generative AI All or Nothing, Unstructured Data Analysis with AI In this week’s Data Diaries, let’s talk about a use case for generative AI that very few people think about: generation of quantitative data. Now, before we […]
This content was originally featured in the July 31st, 2024 newsletter found here: INBOX INSIGHTS, July 31, 2024: AI Adoption, Hiring Industries In this week’s Data Diaries, let’s expand our look at the employment market. Usually we just look at open marketing positions to get a sense of how the marketing industry is doing, but […]
This data was originally featured in the June 19th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 19, 2024: KEEPING PROJECTS ON THE RAILS, OVERCOMING ANALYSIS PARALYSIS WITH AI In this week’s Data Diaries, let’s showcase one incredibly powerful, overlooked, underused application of generative AI, specifically large language models. Anyone who’s worked in analytics for more […]
This data was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE In this week’s Data Diaries, let’s revisit Instagram metrics. This series will be coming to an end in the middle of this year as Meta retires the data collection software […]
This data was originally featured in the May 15th, 2024 newsletter found here: INBOX INSIGHTS, MAY 15, 2024: FINDING YOUR WHY, MARKETING HIRING SLUMP CONTINUES In this week’s Data Diaries, by request from our friend Matt, we’re freshening up our employment data. Let’s take a look at open job positions to see how the economy […]
This data was originally featured in the May 8th, 2024 newsletter found here: INBOX INSIGHTS, MAY 8, 2024: BEING DATA-DRIVEN, AI HALLUCINATIONS In this week’s Data Diaries, let’s discuss generative AI hallucination, especially in the context of large language models. What is it? Why do tools like ChatGPT hallucinate? To answer this question, we need […]
This data was originally featured in the April 17th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 17, 2024: THE PROMPT ENGINEERING LIFE CYCLE, USING ANALYTICS WITH AI In this week’s Data Diaries, let’s talk about using analytics with AI. We’ve all collectively spent the last 18 months foaming at the mouth about generative AI – […]
This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS In this week’s Data Diaries, let’s look at what the capabilities of today’s modern large language models enable us to do. One of the prime uses for language models in […]
In this week’s In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Watch the video here: Can’t see anything? Watch it on YouTube here. […]
Read More… from In-Ear Insights: Predictive Analytics and Reducing Churn
In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch […]
Read More… from In-Ear Insights: Predictive Analytics If You’re Data-Poor
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