In Ear Insights Trust Insights Podcast about Data and Analytics for MarketingIn-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, marketing analytics, marketing strategy, and other burning questions with your hosts, Katie Robbert and Christopher Penn. Every episode is hot and fresh in 30 minutes or less, so you can listen on your commute, working out, at home, outdoors going for a walk, or in the office and still have plenty of time for other shows. Each show offers video, audio, and a transcript so you can enjoy it in the format that works best for you.

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Recent Episodes of In-Ear Insights

  • {PODCAST} In-Ear Insights: Asking for Numbers That Don’t Exist
    In this episode of In-Ear Insights, Katie and Chris tackle a listener question: what do you do when a key stakeholder asks for numbers that don’t exist? How do you come up with answers that satisfy the intent of the question, and how do you present to the stakeholder when something just isn’t possible? Tune ...
  • {PODCAST} In-Ear Insights: Content Marketing Pet Peeves
    In this week’s In-Ear Insights, Katie and Chris go on a bit of a rant. The folks over at Content Marketing World asked the intriguing question: “What’s your biggest pet peeve when it comes to content marketing?” If only they’d known what this would unlock. Tune in to find out more about our content marketing ...
  • {PODCAST} In-Ear Insights: Mid-Year Goal Checkup and Planning
    In this week’s In-Ear Insights, Katie and Chris pause to take a look back at the first half of the year and do a mid-year goal checkup. What should you be thinking about at the midpoint of the calendar year, and how does that thinking inform your goals for the rest of the year? What ...
  • {PODCAST} In-Ear Insights: AI Applications and Distractions in Marketing
    In this week’s In-Ear Insights, Katie and Chris talk about AI applications and distractions. How important is it that you know the technology? What level of depth is necessary for marketers to make marketing technology work for them? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the ...
  • {PODCAST} In-Ear Insights: Google Analytics UTM Tracking Order of Operations
    In this week’s In-Ear Insights, Katie and Chris walk through the Google Analytics UTM tracking order of operations. You’ll learn exactly how Google Analytics processes UTM codes, why they’re so important, why Google sometimes gets attribution wrong, and in what order codes are processed – especially when Google Ads is in the mix. If you’ve ...
  • {PODCAST} In-Ear Insights: Google MUM, SEO, and Content Strategy
    In this episode of In-Ear Insights, Katie and Chris dig into the announcements around Google’s newly announced AI model for advanced search, Google MUM, or the multitask unified model. Learn what Google MUM is, why it should matter to content producers, and how to think about adapting your content strategy to deal with what could ...
  • {PODCAST} In-Ear Insights: Introduction to Google Search Console
    In this episode, John and Chris walk through the current incarnation of Google Search Console, explaining the different features and functions – and what marketing purposes they serve. Tune in to find out how Google Search Console can help you measure things like brand strength and public relations efforts, in addition to being a vital ...
  • {PODCAST} In-Ear Insights: Marketing Technology QA Processes
    In this episode of In-Ear Insights, Katie and Chris talk about code quality assurance, process management, and how often you should be updating your standard operating procedures. What happens if you don’t keep your QA processes and code in good working order? Tune in to find out! Watch the video here: Can’t see anything? Watch it on ...
  • {PODCAST} In-Ear Insights: Google Analytics and Third Party Data
    In this episode of In-Ear Insights, Katie and Chris discuss recent privacy changes, iOS 14.5, why Google wasn’t freaking out like Facebook was, and how Google can promise to intelligently append/fill in missing third party data where other adtech platforms cannot. Find out why you’ll be spending more money in Google Ads in the coming ...
  • {PODCAST} In-Ear Insights: Lead Generation Spam and Google Ads Fraud
    In this week’s episode of In-Ear Insights, John and Chris talk about a subversive Google Ads scam that may be putting fake leads into your lead generation efforts. Learn what we’ve uncovered and what you can do about fighting Google Ads fraud. John details more of his findings: Kind of an odd title I know, but it’s ...
  • {PODCAST} In-Ear Insights: Advertising and Third Party Data Loss
    In this week’s episode of In-Ear Insights, Katie and Chris bring on special guest Brooke Sellas of BSquared.media to talk about third party data loss, iOS 14.5, and what marketers should be thinking about and doing to adapt to data loss now and in the future. Topics covered: The differences among first party data, second party data, ...
  • {PODCAST} In-Ear Insights: Process Change Management
    In the week’s episode of In-Ear Insights, Katie and Chris talk shop about process change management when it comes to process management. How do we handle the creation and adoption of new processes, especially when they’re big changes? Tune in! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the ...
  • {PODCAST} In-Ear Insights: Technology and Change Management
    In week’s episode of In-Ear Insights, Katie and Chris talk shop about change management when it comes to technology. When a new piece of software is introduced, how do you handle the changes? Using the rollout of Google Analytics 4 as an example, what are the steps we must take to ensure as smooth a ...
  • {PODCAST} In-Ear Insights: Best Practices for A/B Testing for Marketers
    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the similarities and differences between A/B testing and clinical trials. What aspects should marketers keep from the life or death world of healthcare, and what aspects don’t apply to the realm of marketing? Learn some best practices for A/B testing when ...
  • {PODCAST} In-Ear Insights: Do Awards Matter?
    In this episode, Katie and Chris discuss the process of submitting for awards, do awards matter, which ones matter, and what a potential awards strategy should accomplish. Tune in to find out why awards aren’t just vanity, and how they’re part of the decision-making process for sales and marketing. Watch the video here: Can’t see anything? Watch ...
  • {PODCAST} In-Ear Insights: Lessons Learned From 3 Years in Business
    In this episode, Katie and Chris discuss the lessons learned after three years of being in business. What things went well? What things surprised us? What would we do differently? What’s on the horizon? For entrepreneurs and the curious, lots of takeaways about building a company from scratch. Watch the video here: Can’t see anything? Watch it ...
  • {PODCAST} In-Ear Insights: Business Development and Sales
    In this episode, Katie and Chris discuss business development – a euphemism for sales – and how we’re thinking about growing the business as the pandemic begins to wind down. What are some of our favorite business development techniques? What doesn’t work? Listen in now! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen ...
  • {PODCAST} In-Ear Insights: What Not to Ask Female Guests on Your Podcast
    In this episode of In-Ear Insights, Katie and Chris discuss some of the silly questions interviewers had asked female guests on podcasts, especially questions related to gender and race. Learn what not to ask female guests, how to ask better questions of guests, and as a guest on someone else’s podcast, how to set appropriate ...
  • What NOT to ask a female guest on your podcast
    In honor of International Women’s Day 2021, John and Katie wanted to partner up on a blog post and walk through some do’s and don’t of interviewing a female guest on your podcast.  Katie, a female, has frequently been asked the same questions over and over that provide no value to an interview.  John, a male, frequently ...
  • {PODCAST} In-Ear Insights: SEO Keyword Identification Processes
    In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own processes, including the four-part framework Trust Insights uses for its own keyword management. Watch the ...

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