You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.
Airtable (with free and paid plans, starting at $12/month) is an excellent option for tracking competitor ads because it allows you to toggle between gallery, spreadsheet, and other views.
Read the full article here: https://www.socialmediaexaminer.com/how-to-research-competitors-facebook-ads/
How many times do you jump into Google Analytics to find the same report, same stats, or slice of data?
Read the full article here: https://www.searchenginejournal.com/google-analytics-reports/307257/
Media Studio also lets you select a category for your videos.
Read the full article here: https://www.socialmediaexaminer.com/how-to-use-twitter-media-studio-improve-video-marketing/
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel via @ginnymarvin
Marketers have since become more sophisticated, he said, and machine learning has advanced to be able to attribute intent in different phases of the funnel.
Your job as a leader is to bring the best out of people, and that’s not possible in a climate of fear.
Read the full article here: https://www.lollydaskal.com/leadership/why-you-should-stop-leading-through-fear/
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