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Marketing Analytics, Data Science and Leadership – May 20, 2019 Week In Review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading.


How to Research Your Competitors Facebook Ads via @smexaminer

Airtable (with free and paid plans, starting at $12/month) is an excellent option for tracking competitor ads because it allows you to toggle between gallery, spreadsheet, and other views.

Read the full article here: https://www.socialmediaexaminer.com/how-to-research-competitors-facebook-ads/


11 Google Analytics Reports You Might Not Know About via @coreydmorris

How many times do you jump into Google Analytics to find the same report, same stats, or slice of data?

Read the full article here: https://www.searchenginejournal.com/google-analytics-reports/307257/


How to Use Twitter Media Studio to Improve Your Video Marketing via @smexaminer

Media Studio also lets you select a category for your videos.

Read the full article here: https://www.socialmediaexaminer.com/how-to-use-twitter-media-studio-improve-video-marketing/


The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel via  @ginnymarvin

Marketers have since become more sophisticated, he said, and machine learning has advanced to be able to attribute intent in different phases of the funnel.

Read the full article here: https://searchengineland.com/the-big-picture-from-google-marketing-live-with-multi-channel-campaigns-google-aims-to-own-the-funnel-316925


Why You Should Stop Leading Through Fear via @lollydaskal

Your job as a leader is to bring the best out of people, and that’s not possible in a climate of fear.

Read the full article here: https://www.lollydaskal.com/leadership/why-you-should-stop-leading-through-fear/


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