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So What? How to use AI for SEO

So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode!   In this week’s episode of So What? the team discusses the best way to use AI for your SEO tactics, as well as […]

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In-Ear Insights Generative AI Impact on Search Engine Marketing

In-Ear Insights: Generative AI Impact on Search Engine Marketing

In this week’s In-Ear Insights, Katie and Chris discuss generative AI impact on search engine marketing. What is​ the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search? Tune in to find out, and what steps you should take to prepare for the future. Watch the video here: […]

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What is marketing intelligence and how can it help your business 7

Does website accessibility improve/affect SEO?

This data was originally featured in the July 27, 2020 newsletter found here: https://www.trustinsights.ai/blog/2022/07/inbox-insights-july-27-2022-niche-content-accessibility-big-data-analytics/ In this week’s Data Diaries, let’s tackle what could potentially be a controversial question: does website accessibility improve/affect SEO? Why would this question be controversial? Because the answer could affect how some folks might approach their website optimization. If the answer […]

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Large Language Model Bakeoff ChatGPT, Microsoft Bing, Google Bard

Large Language Model Bakeoff: ChatGPT, Microsoft Bing, Google Bard

We’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative. Here are the 11 questions we tested: 1. What do you know about marketing expert […]

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People are the most important 9

Let’s look at a problem vexing many marketers: dark search.

This data was originally featured in the January 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-2-2021-seo-strategy-dark-search-crisis-marketing/ In this week’s Rear View Mirror, let’s take a look at a problem vexing many marketers: dark search. What is dark search? It’s search traffic that’s miscategorized as direct traffic, usually the result of someone using a browser with strict privacy settings, […]

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People are the most important 11

Contextual content is just a fancy way of saying preferred content based on our interests

This week, we dive into contextual content. For the past couple of weeks, we’ve been talking about data privacy, the voice of the customer, and personalized marketing experiences. So, let’s tie it all together. Contextual content is just a fancy way of saying content people want based on their interests. A few months ago I […]

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seo research

How to do SEO research

This data was originally featured in the July 13, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/07/inbox-insights-july-13-2022-seo-and-research-missing-keywords-diminishing-returns/ In this week’s Data Diaries, let’s dig beneath the surface of a recent SEO news story. Not too long ago, the folks at AHREFS dropped a bombshell of sorts on the SEO community by showcasing that Google Search Console suppressed up […]

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alternative options for keyword research

Alternative options for keyword research

This week, we’ve been talking about our own internal SEO strategy and where we’re running into roadblocks. We’ve exhausted our keyword lists and we’re written about the same topics over and over. What are the alternative options for keyword research? I can’t be alone when I think, “Oh shit, now what?” Like me, you probably […]

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INBOX INSIGHTS July 13, 2022: SEO and Research, Missing Keywords, Diminishing Returns

INBOX INSIGHTS: SEO and Research, Missing Keywords, Diminishing Returns (7/13) :: View in browser Take our new Google Analytics 4 for Marketers Course » Ditch Your SEO Tools for Once This week, we’ve been talking about our own internal SEO strategy and where we’re running into roadblocks. We’ve exhausted our keyword lists and we’re written […]

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