by cspenn | Dec 18, 2020 | 12 Days of Data, marketing, marketing analytics, SEO
12 Days of Data 2020, Day 10: SEO Link Decay Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to...
by cspenn | May 1, 2020 | inbound marketing, marketing, SEO, social media, strategy
Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing...
by cspenn | Apr 15, 2020 | analytics, podcast, SEO
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss SEO analytics. SEO is a marketing discipline crammed with data, but what data matters? What data is reliable? Listen in as they discuss common SEO metrics, what SEO data matters to...
by cspenn | Dec 23, 2019 | 12 Days of Data, content marketing, SEO
Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...
by cspenn | Nov 6, 2019 | marketing, planning, podcast, SEO
In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on...
by cspenn | Oct 26, 2019 | artificial intelligence, content marketing, influencer marketing, machine learning, marketing, SEO
On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let’s...