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12 Days of Data, Day 11: SEO Link Decay Statistics for 2019

by cspenn | Dec 23, 2019 | 12 Days of Data, content marketing, SEO

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...

{PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT

by cspenn | Nov 6, 2019 | marketing, planning, podcast, SEO

In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on...

AI and SEO in the Post-BERT World: What Marketers Need to Know

by cspenn | Oct 26, 2019 | artificial intelligence, content marketing, influencer marketing, machine learning, marketing, SEO

On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let’s...

{PODCAST} In-Ear Insights: Measuring Influencer Marketing with SEO Metrics

by cspenn | Oct 23, 2019 | influencer marketing, marketing, podcast, SEO, strategy

In this week’s In-Ear Insights, Katie and Chris talk about the declining impact and availability of social media metrics when it comes to influencer marketing. As data becomes harder to get ahold of, what are our options? The answer: SEO. Using SEO and traffic...

Blended Listening: An Essential Digital Marketing Analytics Technique for 2020

by cspenn | Sep 27, 2019 | analytics, marketing, marketing technology, SEO, social media

As the year winds down and we march towards 2020 (and cue all the vision/2020 puns that unclever businesses will likely concoct, coming to a corporate strategy Powerpoint near you), one of the trends we’ve spotted in audience habits is the trend towards private,...

Marketing Analytics, Data Science and Leadership – August 5, 2019 Week In Review

by Katie Robbert | Aug 5, 2019 | data science, SEO, week in review

You’re busy. We get it. We’ve compiled some of the top-clicked and shared articles that you don’t want to miss. Here is a quick review of the top news in marketing analytics, data science and leadership you should be reading. A Data Science Leader’s Guide to...