SEO Archives - Trust Insights Marketing Analytics Consulting

{PODCAST} In-Ear Insights: SEO Keyword Identification Processes

by cspenn | Mar 3, 2021 | podcast, SEO

In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own...

{PODCAST} In-Ear Insights: SEO and Customer Retention

by cspenn | Jan 27, 2021 | customer retention, google analytics, podcast, SEO

In this episode of In-Ear Insights, Katie and Chris ask the question: why don’t we focus on or measure SEO for customer retention? After all, useful, valuable content isn’t solely the provenance of new customer acquisition. Keeping existing customers happy...

12 Days of Data 2020, Day 10: SEO Link Decay Statistics

by cspenn | Dec 18, 2020 | 12 Days of Data, marketing, marketing analytics, SEO

12 Days of Data 2020, Day 10: SEO Link Decay Statistics Introduction Welcome to the 12 Days of Data 2020 Edition, our look back at the data that made marketing in 2020. We’re looking at the year that was (and oh, what a year it was) from an analytics perspective to...

The Return of Inbound Marketing Strategy

by cspenn | May 1, 2020 | inbound marketing, marketing, SEO, social media, strategy

Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing...

{PODCAST} In-Ear Insights: SEO Analytics

by cspenn | Apr 15, 2020 | analytics, podcast, SEO

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss SEO analytics. SEO is a marketing discipline crammed with data, but what data matters? What data is reliable? Listen in as they discuss common SEO metrics, what SEO data matters to...

12 Days of Data, Day 11: SEO Link Decay Statistics for 2019

by cspenn | Dec 23, 2019 | 12 Days of Data, content marketing, SEO

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...