SEO Archives - Trust Insights Marketing Analytics Consulting

The Return of Inbound Marketing Strategy

by cspenn | May 1, 2020 | inbound marketing, marketing, SEO, social media, strategy

Inbound marketing was created out of necessity. Back in 2006, Brian Halligan and Dharmesh Shah started Hubspot and championed the concept of inbound marketing, the idea that customers would use digital technologies to seek companies out, rather than companies chasing...

{PODCAST} In-Ear Insights: SEO Analytics

by cspenn | Apr 15, 2020 | analytics, podcast, SEO

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss SEO analytics. SEO is a marketing discipline crammed with data, but what data matters? What data is reliable? Listen in as they discuss common SEO metrics, what SEO data matters to...

12 Days of Data, Day 11: SEO Link Decay Statistics for 2019

by cspenn | Dec 23, 2019 | 12 Days of Data, content marketing, SEO

Introduction Welcome to the 12 Days of Data, our look back at the data that made marketing in 2019. We’re looking at the year that was from an analytics perspective to see what insights we can take into the next year and decade. Sit up, get your coffee ready, and...

{PODCAST} In-Ear Insights: 2020 Marketing Planning and Google BERT

by cspenn | Nov 6, 2019 | marketing, planning, podcast, SEO

In this episode of In-Ear Insights, Katie and Chris discuss the latest changes to Google’s query processing using the BERT natural language processing pre-trained model, its impact on SEO, and how to holistically address the impact of machine learning models on...

AI and SEO in the Post-BERT World: What Marketers Need to Know

by cspenn | Oct 26, 2019 | artificial intelligence, content marketing, influencer marketing, machine learning, marketing, SEO

On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let’s...

{PODCAST} In-Ear Insights: Measuring Influencer Marketing with SEO Metrics

by cspenn | Oct 23, 2019 | influencer marketing, marketing, podcast, SEO, strategy

In this week’s In-Ear Insights, Katie and Chris talk about the declining impact and availability of social media metrics when it comes to influencer marketing. As data becomes harder to get ahold of, what are our options? The answer: SEO. Using SEO and traffic...