SEO AB testing

What is the impact of an SEO A/B Test

This data was originally featured in the January 5, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/01/inbox-insights-january-5-2022-disadvantages-of-predictive-analytics-seo-a-b-testing/ In this week’s Data Diaries, we want to know the impact of an SEO change we made. Back in November, we switched out the Yoast SEO plugin with a different plugin, the RankMath plugin. The challenge with this sort of marketing […]

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What is dark search

What is Dark Search?

This data was originally featured in the January 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-2-2021-seo-strategy-dark-search-crisis-marketing/ In this week’s Rear View Mirror, let’s take a look at a problem vexing many marketers: dark search. What is dark search? It’s search traffic that’s miscategorized as direct traffic, usually the result of someone using a browser with strict privacy […]

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{PODCAST} In-Ear Insights: Google Search Console and SEO Tool Data

{PODCAST} In-Ear Insights: Google Search Console and SEO Tool Data

In this episode of In-Ear Insights, Katie and Chris examine discrepancies between Google Search Console data and third-party SEO tool data. What are the major differences? What actions should we take with each of the datasets? What purposes and functions are appropriate for each dataset? How should we better use Google Search Console data? Take […]

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{PODCAST} In-Ear Insights: Local SEO Basics

{PODCAST} In-Ear Insights: Local SEO Basics

In this episode of In-Ear Insights, Katie and Chris talk about local SEO and the four key sets of local SEO basics – technical SEO, on-site local SEO, content, and off-site local SEO. Learn the basics and what companies local SEO benefits most. Watch the video here: Can’t see anything? Watch it on YouTube here. […]

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12 Days of Data 2021, Day 6: SEO Page Decay Statistics

12 Days of Data 2021, Day 6: SEO Page Decay Statistics

Introduction Welcome to the 12 Days of Data 2021 Edition, our look back at the data that made marketing in 2021. We’re looking at the year that was (and oh, what a year it was… again…) from an analytics perspective to see what insights we can take into the next year. Sit up, get your […]

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dealing with dark search traffic data

Dealing with Dark Search Traffic Data

This cold open was originally featured in the February 17, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/02/in-the-headlights-february-17-2021-dark-search-traffic-data-instagram-behind-the-scenes-emoji/ Dealing With Dark Search Traffic Last week, we discussed how to find what channel your dark traffic most closely resembled. This week, let’s tackle what to do about dark search traffic; once we’ve identified what the dark traffic is and […]

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small business seo

Will SEO work for you?

This cold open was originally featured in the January 20, 2021 newsletter found here: https://www.trustinsights.ai/blog/2021/01/in-the-headlights-january-2-2021-seo-strategy-dark-search-crisis-marketing/ Will SEO Work For You? Last week, one of our readers, Mark, wrote in saying that he was pessimistic about SEO, particularly for smaller businesses. I thought this was a discussion point worth exploring; like every channel, strategy, and tactic, […]

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{PODCAST} In-Ear Insights: Introduction to Google Search Console

{PODCAST} In-Ear Insights: Introduction to Google Search Console

In this episode, John and Chris walk through the current incarnation of Google Search Console, explaining the different features and functions – and what marketing purposes they serve. Tune in to find out how Google Search Console can help you measure things like brand strength and public relations efforts, in addition to being a vital […]

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{PODCAST} In-Ear Insights: SEO Keyword Identification Processes

{PODCAST} In-Ear Insights: SEO Keyword Identification Processes

In this episode, Katie and Chris discuss why so many marketing organizations have difficulty with SEO keyword and topic identification. From insufficient tools to disorganized or ad hoc processes, learn one way of adding more structure and definition to your own processes, including the four-part framework Trust Insights uses for its own keyword management. Watch […]

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